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WPLM (AM)

Coordinates: 41°58′5.00″N 70°42′6.00″W / 41.9680556°N 70.7016667°W / 41.9680556; -70.7016667 (WPLM)
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WPLM
Broadcast areaSouth Shore, Cape Cod
Frequency1390 kHz
BrandingEasy 99.1
Programming
FormatAdult Contemporary (WPLM-FM Simulcast)
Ownership
OwnerPlymouth Rock Broadcasting Co., Inc.
WPLM-FM
History
First air date
August 8, 1955
Call sign meaning
Plymouth or We Play Lovely Music[1]
Technical information
Facility ID52837
ClassB
Power5,000 watts
Transmitter coordinates
41°58′5.00″N 70°42′6.00″W / 41.9680556°N 70.7016667°W / 41.9680556; -70.7016667 (WPLM)
Links
WebcastListen Live
Websiteeasy991.com

WPLM (1390 AM) is a radio station licensed to serve Plymouth, Massachusetts, United States. WPLM broadcasts to the South Shore and Cape Cod areas. The station is owned by Plymouth Rock Broadcasting Co., Inc.[2][3] WPLM is listed as silent since June 7, 2018; it most recently simulcast the adult contemporary format of sister station WPLM-FM (99.1).

On June 14, 2019, WPLM (AM) was granted the approval to resume operations and is back on the air simulcasting sister station, 99.1 FM WPLM-FM as, Easy 99.1.[4]

History

Logo as a business talk station

WPLM signed on August 8, 1955, with WPLM-FM being added on June 25, 1961.[5] The two stations simulcast all programming from the FM station's launch[6] until 1997, when the station began leasing out some of its broadcast day to simulcast WADN (1120 AM, now WBNW).[7] On January 15, 2015 WPLM returned to a full simulcast with WPLM-FM.

For much of its history, WPLM was branded as "America's Hometown Station;" its current slogan is relatively recent.

References

  1. ^ "Call Letter Origins". Radio History on the Web.
  2. ^ "WPLM Facility Record". United States Federal Communications Commission, audio division.
  3. ^ "WPLM Station Information Profile". Arbitron.
  4. ^ https://fccdata.org/?lang=en&translog=20190531AAT&facid=52837
  5. ^ Broadcasting Yearbook 1981 (PDF). 1981. p. C-112. Archived from the original (PDF) on 2010-10-08. Retrieved February 13, 2010.
  6. ^ Broadcasting Yearbook 1961-62 (PDF). 1961. p. B-82. Retrieved February 13, 2010.[permanent dead link]
  7. ^ Fybush, Scott (October 23, 1997). "Sales and Format Changes Everywhere..." North East RadioWatch. Retrieved February 13, 2010.