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City Plymouth, Massachusetts
Broadcast area South Shore, Cape Cod
Branding Today's Easy 99.1
Slogan Boston's Home For the Most Music & The Most Variety
Frequency 1390 kHz
First air date August 8, 1955
Format Adult Contemporary (WPLM-FM simulcast)
Power 5,000 watts
Class B
Facility ID 52837
Transmitter coordinates 41°58′5.00″N 70°42′6.00″W / 41.9680556°N 70.7016667°W / 41.9680556; -70.7016667 (WPLM)
Callsign meaning Plymouth or We Play Lovely Music[1]
Owner Plymouth Rock Broadcasting Co., Inc.
Sister stations WPLM-FM
Webcast Listen Live
Website easy991.com

WPLM (1390 AM) is a radio station broadcasting an adult contemporary format, simulcast with WPLM-FM (99.1). Licensed to Plymouth, Massachusetts, United States, the station serves the South Shore and Cape Cod areas. The station is currently owned by Plymouth Rock Broadcasting Co., Inc.[2][3]


WPLM signed on August 8, 1955, with WPLM-FM being added on June 25, 1961.[4] The two stations simulcast all programming from the FM station's launch[5] until 1997, when the station began leasing out some of its broadcast day to simulcast WADN (1120 AM, now WBNW).[6] On January 15, 2015 WPLM returned to a full simulcast with WPLM-FM.

For much of its history, WPLM was branded as "America's Hometown Station;" its current slogan is relatively recent.



  1. ^ "Call Letter Origins". Radio History on the Web. 
  2. ^ "WPLM Facility Record". United States Federal Communications Commission, audio division. 
  3. ^ "WPLM Station Information Profile". Arbitron. 
  4. ^ Broadcasting Yearbook 1981 (PDF). 1981. p. C-112. Retrieved February 13, 2010. 
  5. ^ Broadcasting Yearbook 1961-62 (PDF). 1961. p. B-82. Retrieved February 13, 2010. 
  6. ^ Fybush, Scott (October 23, 1997). "Sales and Format Changes Everywhere...". North East RadioWatch. Retrieved February 13, 2010. 

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