|Broadcast area||South Shore, Cape Cod|
|Branding||Today's Easy 99.1|
|Slogan||Boston's Home For the Most Music & The Most Variety|
|First air date||August 8, 1955|
|Format||Adult Contemporary (WPLM-FM simulcast)|
|Callsign meaning||Plymouth or We Play Lovely Music|
|Owner||Plymouth Rock Broadcasting Co., Inc.|
|Sister stations||WBNW, WPLM-FM|
WPLM (1390 AM) is a radio station broadcasting an adult contemporary format, simulcast with WPLM-FM (99.1). Licensed to Plymouth, Massachusetts, USA, the station serves the South Shore and Cape Cod areas. The station is currently owned by Plymouth Rock Broadcasting Co., Inc. Most of the station's broadcast day is leased out to Money Matters Radio, owner of WBNW; Plymouth Rock generally airs its programming on the station during nights and weekends.
WPLM signed on August 8, 1955, with WPLM-FM being added on June 25, 1961. The two stations simulcast all programming from the FM station's launch until 1997, when the station began leasing out some of its broadcast day to simulcast WADN (now WBNW). On January 15, 2015 WPLM returned to a full simulcast with WPLM-FM.
For much of its history, WPLM was branded as "America's Hometown Station;" its current slogan is relatively recent.
- "Call Letter Origins". Radio History on the Web.
- "WPLM Facility Record". United States Federal Communications Commission, audio division.
- "WPLM Station Information Profile". Arbitron.
- Broadcasting Yearbook 1981 (PDF). 1981. p. C-112. Retrieved February 13, 2010.
- Broadcasting Yearbook 1961-62 (PDF). 1961. p. B-82. Retrieved February 13, 2010.
- Fybush, Scott (October 23, 1997). "Sales and Format Changes Everywhere...". North East RadioWatch. Retrieved February 13, 2010.
- Query the FCC's AM station database for WPLM
- Radio-Locator Information on WPLM
- Query Nielsen Audio's AM station database for WPLM
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