|Broadcast area||South Shore|
|Slogan||"South Shore's Radio Station"|
|First air date||December 6, 1977|
|Format||Full service Adult Contemporary|
|ERP||1,600 watts, Stereo|
|Callsign meaning||"We're At The Dump"|
|Former callsigns||WATD (1977–1985)|
|Owner||Marshfield Broadcasting Co., Inc.|
WATD-FM (95.9 FM) is a radio station carrying local news and features for the South Shore of Massachusetts (comprising Norfolk and Plymouth counties), with an adult contemporary music format. Founded and owned by local entrepreneur Edward Perry and licensed to Marshfield, Massachusetts, the station went live on December 6, 1977.
WATD-FM airs a news program in morning drive on weekdays, with features from AP Radio. AC hits from the 1960s-today predominate in the midday hours and in afternoon drive on weekdays, while oldies, alternative, jazz, blues, and talk shows fill the rest of the programming week. WATD-FM's midday and afternoon music programming featured a classic hits format until 2012, when the addition of current music shifted the format to adult contemporary. It was later added to the Nielsen BDS AC indicator panel. WATD-FM is one of three AC stations in the Boston market, along with WMJX and WPLM-FM.
WATD-FM also carries live coverage of University of Massachusetts-Amherst football and men's basketball games as well as live broadcasts of local high-school football and boys' basketball games involving high schools in the station's coverage area. WATD-FM has previously broadcast some high-school hockey playoff games over the course of many years.
- Official website
- Query the FCC's FM station database for WATD
- Radio-Locator information on WATD
- Query Nielsen Audio's FM station database for WATD
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