List of most valuable brands
The following article lists the most valuable company brands in the world according to different estimates by Kantar Group, Interbrand, Brand Finance and Forbes. Factors that influence brand value are sales, market share, market capitalization, awareness of a brand, products, popularity, image, etc.
Kantar list (2020)
The 10 most valuable company brands in 2020 according to Kantar.[1]
| Rank | Brand | Country | Brand value (US$ millions) |
|---|---|---|---|
| 1 | Amazon |  United States
|
415,855 |
| 2 | Apple Inc. | United States
|
352,206 |
| 3 | Microsoft | United States
|
326,544 |
| 4 | United States
|
323,601 | |
| 5 | Visa Inc. | United States
|
186,809 |
| 6 | Alibaba Group |  China
|
152,525 |
| 7 | Tencent | China
|
150,978 |
| 8 | Facebook, Inc. | United States
|
147,190 |
| 9 | McDonald's | United States
|
129,321 |
| 10 | Mastercard | United States
|
108,129 |
Interbrand list (2020)
The 10 most valuable company brands in 2020 according to Interbrand.[2]
| Rank | Brand | Country | Brand value (US$ millions) |
|---|---|---|---|
| 1 | Apple Inc. | United States
|
322,999 |
| 2 | Amazon | United States
|
200,667 |
| 3 | Microsoft | United States
|
166,001 |
| 4 | United States
|
165,444 | |
| 5 | Samsung |  South Korea
|
62,289 |
| 6 | Coca-Cola | United States
|
56,894 |
| 7 | Toyota |  Japan
|
51,595 |
| 8 | Mercedes-Benz |  Germany
|
49,268 |
| 9 | McDonald's | United States
|
42,816 |
| 10 | Facebook, Inc. | United States
|
40,773 |
Brand Finance list (2020)
The 10 most valuable company brands in 2020 according to Brand Finance.[3]
| Rank | Brand | Country | Brand value (US$ millions) |
|---|---|---|---|
| 1 | Amazon | United States
|
220,791 |
| 2 | United States
|
159,722 | |
| 3 | Apple Inc. | United States
|
140,524 |
| 4 | Microsoft | United States
|
117,072 |
| 5 | Samsung | South Korea
|
94,494 |
| 6 | ICBC | China
|
80,791 |
| 7 | Facebook, Inc. | United States
|
79,804 |
| 8 | Walmart | United States
|
77,520 |
| 9 | Ping An Insurance | China
|
69,041 |
| 10 | Huawei | China
|
65,084 |
Forbes list (2020)
The 10 most valuable company brands in 2020 according to Forbes magazine.[4]
| Rank | Brand | Country | Brand value (US$ billions) |
|---|---|---|---|
| 1 | Apple Inc. | United States
|
241.2 |
| 2 | United States
|
207.5 | |
| 3 | Microsoft | United States
|
162.9 |
| 4 | Amazon | United States
|
135.4 |
| 5 | Facebook, Inc. | United States
|
70.3 |
| 6 | Coca-Cola | United States
|
64.4 |
| 7 | The Walt Disney Company | United States
|
61.3 |
| 8 | Samsung | South Korea
|
50.4 |
| 9 | Louis Vuitton |  France
|
47.2 |
| 10 | McDonald's | United States
|
46.1 |
Most valuable brands over time
The 10 most valuable brand every year since 2007 according to Kantar.
See also
- List of largest companies by revenue
- List of companies by employees
- List of companies by profit and loss
- List of public corporations by market capitalization
References
- ^ "2020 BrandZ Global Top 100 Report" (PDF).
{{cite web}}: CS1 maint: url-status (link) - ^ "Best Global Brands". Interbrand. Retrieved 2020-12-13.
{{cite web}}: CS1 maint: url-status (link) - ^ "Top 500 Global Brands 2020 | Brand Value Ranking League Table | Brandirectory". brandirectory.com. Retrieved 2020-12-13.
- ^ "The 2020 World's Most Valuable Brands". Forbes. Retrieved 2020-12-13.
- ^ "BrandZ Top 100 Most Valuable Global Brands - 2007 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- ^ "BrandZ Top 100 Most Valuable Global Brands - 2008 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- ^ "BrandZ Top 100 Most Valuable Global Brands - 2009 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- ^ "BrandZ Top 100 Most Valuable Global Brands - 2010 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- ^ "BrandZ Top 100 Most Valuable Global Brands - 2011 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- ^ "BrandZ Top 100 Most Valuable Global Brands - 2012 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- ^ "BrandZ Top 100 Most Valuable Global Brands - 2013 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- ^ "BrandZ Top 100 Most Valuable Global Brands - 2014 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- ^ "BrandZ Top 100 Most Valuable Global Brands - 2015 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- ^ "BrandZ Top 100 Most Valuable Global Brands - 2016 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- ^ "BrandZ Top 100 Most Valuable Global Brands - 2017 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- ^ "BrandZ Top 100 Most Valuable Global Brands - 2018 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- ^ "BrandZ Top 100 Most Valuable Global Brands - 2019 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- ^ "BrandZ Top 100 Most Valuable Global Brands - 2020 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.