ABCs of Attraction

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ABCs of Attraction
Founded 2005
Headquarters Los Angeles, USA

ABCs of Attraction, founded in 2005 by JT Tran "The Asian Playboy", is a PUA company that specializes in social skills and confidence building for men.[1][2][3] The company holds events, seminars and boot camps around the world[3][4][5][6] and has received media coverage from various magazines, newspapers, and TV programs.[3][7][8][9][10][11][12][13][14]

The ABCs Theory[edit]

The ABCs of Attraction theory deals with three main phases:

1. Inner strength – identity and emotional confidence.
2. Outer confidence – non-verbal, sub-communication and body language positioning.
3. Verbal skills – story telling and flirting.

Hyphen magazine described the general method taught at ABCs as one which "leverages the use of ethnicity as an added advantage in the game of seduction".[15] Through bootcamps, ABCs of Attraction emphasizes self-improvement techniques and examines social psychology.[3]

Media attention and Events[edit]

ABCs of Attraction has appeared on the front pages of Asian Week and Nguoi Viet Daily News as well as many other magazines and newspapers such as Hyphen Magazine[16] and The Harvard Crimson[2][3][4][17] and has been featured on Channel 5 ABC with Karen Holmes,[11] Saigon Broadcasting Television Network[13] and the Chicago Philippine Report TV ("CPR TV").[14]

ABCs of Attraction received special coverage by NBC Bay Area's Emmy winning reporter Vicky Nguyen, who interviewed ABCs bootcamp instructor, Gareth Jones,[7][8] who was named "Best New Pickup Artist in the World 2010" at the World Pickup Artist Summit in 2010.[7][8][18] The segment stressed on the methods and benefits of empowering men with confidence.

ABC's of Attraction's weekend workshop was profiled on ABC's Nightline with Juju Chang,[19][20] where applying "systematic engineering skills to dating" that were taught at the company were discussed.[19][21] The show followed the team and students during the lecture, through the exercises, and later out into the streets to show how the methods taught can work.[19]

The company was also profiled by Channel News Asia in Singapore,[22] the Huffington Post[23] and Voice of America News TV in China, which followed JT Tran and his team on the entire bootcamp process.[24] The Awl news reporter, Sharon Adarlo, who first criticized the company's methods,[25] joined in on a bootcamp and wrote on how her opinion had changed after the experience.[25]


  1. ^ "After Dark - Author JT Tran". LA Weekly. 
  2. ^ a b Asian Week February 08, 2008 David Shaw “Proselytizing ‘the Game’” San Francisco, CA
  3. ^ a b c d e Harvard Crimson February 18, 2010 Beth E. Braiterman, Crimson Staff Writer "Reading Between the Pickup Lines", The Harvard Crimson, February 18, 2010. [1]
  4. ^ a b Nguoi Viet December 31, 2009 Jami Farkas “New year, new friends” Westminster, CA
  5. ^ Peter (12 February 2012). "How to Date Asian Women – ABC’s of Attraction". Asian Central. Retrieved 1 April 2012. 
  6. ^ "‘JT Tran (Asian Playboy)’ – ABC’s Of Attraction". Men's Room. Retrieved 1 April 2012. 
  7. ^ a b c Nguyen, Vicky. "NBC's Shocking Investigation into the ABCs of Attraction". NBC. 
  8. ^ a b c "Nerd Bootcamp: How to Get Women". NBC. Retrieved 1 September 2011. 
  9. ^ Yang, Wesley (May 8, 2011). "Paper Tigers: What happens to all the Asian-American overachievers when the test-taking ends?". New York Magazine. Retrieved 20 May 2011. 
  10. ^ Rastogi, Nina Shen (May 10, 2011). "A Response to Wesley Yang's "Paper Tigers"". Slate (magazine). Retrieved 20 May 2011. 
  11. ^ a b Channel 5 ABC's Karen Homes interviews JT Tran (The Asian Playboy) - video [2]
  12. ^ "J.T. Tran: Playboy, entrepreneur artist, love guru", Yale Daily News, February 11, 2011
  13. ^ a b Saigon Broadcasting Television Network's "Heart to Heart with Kristine Sa" interviews The Asian Playboy - video [3]
  14. ^ a b CPR TV interviews The Asian Playboy - Video
  15. ^ "Hyphen Magazine, Issues 14-17". Hyphen (magazine). Retrieved 1 April 2012. 
  16. ^ Shaw, David. "Alpha Male: The Asian Playboy knows how to work the ladies but he has a lesson or two for the men as well". Hyphen (magazine). Retrieved 20 May 2011. 
  17. ^ "Reading Between the Pickup Lines", The Harvard Crimson, February 18, 2010. [4]
  18. ^ "February 11, 2011". Columbia News Tonight. Retrieved 20 May 2011. 
  19. ^ a b c Chang, Juju (2 March 2012). "'Asian Playboy' Teaches Asian Men to Get Over Racial Stereotypes, Build Confidence". ABC News. Retrieved 7 March 2012. 
  20. ^ "‘Asian Playboy’ JT Tran’s First Date Rules". ABC News. 2 March 2012. Retrieved 7 March 2012. 
  21. ^ "Asian Playboy Smashes Stereotypes on ABC Nightline". Nightline. Retrieved 7 March 2012. 
  22. ^ "Singapore's Pickup Artist & Dating Coaching Bootcamp". Channel News Asia. Retrieved 27 April 2014. 
  23. ^ Shigematsu, Tetsuro. "The Asian Playboy, Pickup Artist or Social Justice Activist?". The Huffington Post. Retrieved 27 April 2014. 
  24. ^ "Inside a Chinese PUA Bootcamp on VOA TV". Voice of America. Retrieved 27 April 2014. 
  25. ^ a b Adarlo, Sharon. "Is This Pickup Artist Actually... Helping People?". The Awl. Retrieved 27 April 2014.