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AVOW

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AVOW
Company typePrivate
IndustryMobile advertising, app marketing
Founded2018
FounderRobert Wildner, Ashwin Shekhar, Orietta Mendez, and Caio Balbino
Headquarters
Berlin
,
Germany
Websitehttp://www.avow.tech

AVOW is a German company that specializes in acquiring new users for mobile app developers and brands.[1] AVOW has partnerships with global mobile OEMs such as Samsung, Xiaomi, Huawei, Vivo, OPPO, OnePlus, realme, Transsion, Itel, Tecno and Infinix.[2][3][4]

History

[edit]

AVOW was founded in 2018 in Berlin.[5] It offers access to more than 1.5 billion daily active users and is able to generate over 10 million monthly app installs.[6][7][8]

On 30 November 2020, AVOW announced a partnership with Xiaomi, in which they became a marketing partner of Xiaomi outside of China.[9][10] In April 2021, the company announced a partnership with another Chinese smartphone producer, OPPO.[11]

In 2021 AVOW partnered with the smartphone brand Vivo with more than 400 million active users worldwide,[12][13] and with Huawei.[14]

In July 2022, Huawei Mobile Services and Kumu announced a collaborative partnership via AVOW.[15][16]

In October 2022, Xiaomi made AVOW its official core agency for the EMEA, Southeast Asia, and LATAM regions.[17][18][19] In May 2023, Xiaomi appointed AVOW as its official core agency for India.[20]

In August 2023, AVOW launched "AVOW Intelligence", a tool for media buying with mobile OEMs.[21]

In October 2023, AVOW was named as the Gold Agency for Transsion Mobile Internet, and their ad platform Eagllwin. This partnership also made AVOW the debut Transsion Mobile Internet partner in Indonesia.[22][23]

In May 2024, AVOW partnered with the founders of GameBake to form a new company called KYLN, a multi-channel distribution platform for game and app developers.[24]

In June 2024, AVOW was chosen as Samsung's key partner for Galaxy Store inventory sales in Europe.[25]

References

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  1. ^ Verkaufen, Werben & (2022-10-14). "Nutella, Bugatti, Audi, Xiaomi: Die Etatgewinne der Woche | W&V". www.wuv.de (in German). Retrieved 2023-03-01.
  2. ^ Hazlewood, Emily (2021-11-18). "The 2021 App Growth Awards finalists announced". Business of Apps. Retrieved 2023-03-01.
  3. ^ MarketScreener. "Huawei announces winners of AppGallery Editors' Choice Awards 2022 at Web Summit | MarketScreener". www.marketscreener.com. Retrieved 2023-03-01.
  4. ^ "AVOW appointed as the core agency partner by Xiaomi". Financialexpress. Retrieved 2023-03-01.
  5. ^ Treiß, Florian (2022-12-15). "Side-Loading auf dem iPhone, neue Preispunkte im App Store, DAZN partnert mit Samsung". mobilbranche.de (in German). Retrieved 2023-03-01.
  6. ^ "You are being redirected..." 2022-11-23. Archived from the original on 2022-11-23. Retrieved 2023-03-01.
  7. ^ "Global app growth company AVOW announces Key partnerships with OPPO and realme, offering untapped advertising inventory at scale". www.businesswire.com. 2021-04-20. Retrieved 2023-03-01.
  8. ^ "Global App Growth Company AVOW Expands Key Partnership Program". MarTech Series. 2021-06-08. Retrieved 2023-03-01.
  9. ^ Daily, Ad Tech (2020-11-30). "Avow Announces Key Partnership with Xiaomi Mi Ads". Ad Tech Daily. Retrieved 2023-03-01.
  10. ^ Rachman, Vicky (2022-10-28). "Pertumbuhan Aplikasi Lokal Meningkat". SWA.co.id. Retrieved 2023-03-10.
  11. ^ "Global app growth company AVOW announces Key partnerships with OPPO and realme, offering untapped advertising inventory at scale". FinanzNachrichten.de (in German). Retrieved 2023-03-01.
  12. ^ "Jelang Ramadhan, Unduhan Aplikasi Belanja Naik 40%". Warta Ekonomi (in Indonesian). Retrieved 2023-03-10.
  13. ^ Desk, AIT News (2021-06-08). "Global App Growth Company AVOW Expands Key Partnership program; Announces Exclusive Deal With Leading Smartphone Brand Vivo". AiThority. Retrieved 2023-03-01. {{cite web}}: |last= has generic name (help)
  14. ^ Li, Deng (2022-11-05). "Huawei Ads growing rapidly and qualitatively in 2022". Huawei Central. Retrieved 2023-03-01.
  15. ^ "Huawei Mobile Services and Kumu announce collaborative partnership via AVOW agency to enhance users' experiences through strategic advertisements". finance.yahoo.com. Retrieved 2023-03-01.
  16. ^ Industry.co.id (2022-11-05). "Julie Huang Dipilih AVOW Eksplorasi Peluang Baru di Asia Tenggara". Industry.co.id (in Indonesian). Retrieved 2023-03-10.
  17. ^ "AVOW Resmi Menjadi Agensi Xiaomi Kawasan Asia Tenggara". Madaninews.id. 2022-10-03. Retrieved 2023-03-10.
  18. ^ "AVOW appointed as the core agency partner by Xiaomi". Financialexpress. Retrieved 2023-03-01.
  19. ^ Bureau, MN4U (2022-10-06). "Xiaomi appoints AVOW as Media Sales Partner for Mi Ads in India". MediaNews4U. Retrieved 2023-03-01. {{cite web}}: |last= has generic name (help)CS1 maint: numeric names: authors list (link)
  20. ^ Corporation, Xiaomi. "Xiaomi MiAds Appoints AVOW as its Core Agency in India". www.prnewswire.com. Retrieved 2023-06-16.
  21. ^ "Avow Intelligence simplifies media buying for mobile OEM marketers". VentureBeat. 2023-08-24. Retrieved 2023-09-21.
  22. ^ Bohlsen, M. (2023-10-25). "AVOW is the Gold Agency for Transsion Mobile Internet and Ad Platform Eagllwin: Nominated as Debut Partner in Indonesia". EIN Presswire. Retrieved 2023-10-26.
  23. ^ Industry.co.id (2023-10-20). "Menjadi Agensi Transsion Mobile Internet Pertama di Indonesia, AVOW Pelopori Platform Iklan Eagllwin". Industry.co.id (in Indonesian). Retrieved 2023-10-26.
  24. ^ Marketing, Mobile (2024-05-16). "AVOW joins forces with ex-GameBake team to form KYLN: the game-changer in app distribution". Mobile Marketing Magazine. Retrieved 2024-06-06.
  25. ^ "AVOW becomes Samsung's key partner for Galaxy Store inventory sales in Europe". Mobidictum. 2024-06-18. Retrieved 2024-06-19.
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