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Castrol

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Castrol
Company typePublic limited company
IndustryOil and Gas
Founded1960
HeadquartersPangbourne, Berkshire, United Kingdom
Key people
2013-2015 Mr. Paul Waterman
(CEO)
ProductsOil
Petroleum
Petrochemical
Lubricant
Websitewww.castrol.com

Castrol is a British global brand of industrial and automotive lubricants offering a wide range of oils, greases and similar products for most lubrication applications.

The Wakefield Oil Company was founded by Charles Cheers Wakefield in 1899. The brand "Castrol" originated after researchers added castor oil to their lubricant formulations.[1] In 1966, Castrol was acquired by Scottish company Burmah Oil, which was renamed Burmah-Castrol. Burmah-Castrol was purchased by London-based multinational BP in 2000.

Sponsorship

Motorsport

A Castrol sponsored NASCAR Canadian Tire Series (formerly CASCAR) Dodge Charger

The brand has been involved in Formula One for many years, supplying to a number of teams, including McLaren (1979-1980), Williams (1997-2006), Team Lotus (1992-1993), Brabham (1983-1984), Jaguar (2000-2004) and Walter Wolf Racing.[2]

Castrol has sponsored the Ford World Rally Team and M-Sport in the World Rally Championship since 2003. It has also sponsored Volkswagen Motorsport activities in the Dakar Rally and later the World Rally Championship since 2005. Audi Sport's activities in rallying and touring car racing have been sponsored by Castrol, as well as its Le Mans Prototypes program since 2011. BMW Motorsport was sponsored by Castrol from 1999 to 2014. Toyota Motorsport GmbH had Castrol sponsorship in the World Rally Championship from 1993 to 1998. In the All-Japan GT Championship, the TOM'S Toyota Supra and later the Mugen Honda NSX had Castrol sponsorships.

In Australia, between 1993 and 2005, Castrol was the title sponsor of V8 Supercars team Perkins Engineering. It also sponsored Longhurst Racing between 1995 and 1999, Ford Performance Racing between 2007 and 2009, and Paul Morris Motorsport in 2010.[3]

Castrol is the title sponsor with Team Bray, owned by Australian drag car legend, Victor Bray for 17 years.

In North America, Castrol has been an active sponsor of NHRA drag racing. Castrol has sponsored John Force Racing under the GTX brand since 1987, but the deal with the team will end after the 2014 season.

Also, the All American Racers had Castrol sponsorship in the CART World Series from 1996 to 1999. In 2014, Castrol sponsored former Indy 500-winning IndyCar team Bryan Herta Autosport, with English rookie Jack Hawksworth behind the wheel. Castrol is the name sponsor of Castrol Raceway, a multi-track oval, drag, and motocross racing facility in Edmonton, Alberta, Canada.[4] Castrol is the sponsor of D.J. Kennington in the NASCAR Canadian Tire Series.

In Australia, Castrol was the main sponsor of the Castrol International Rally in Canberra for more than 10 years between 1976 and 1986. The same was true for an International Rally held in South Africa, ending annually in neighbouring Swaziland. It was the most prestigious event on the South African rally calendar at the time, until Castrol ended its sponsorship of this event. Later only some competitors' cars were carrying the bright green and red colours of Castrol sponsorship in national rally events, notably the S.A. Toyota dealer team. As of 2015, Castrol also has a major V8 Supercar presence in Australia. Castrol is currently the Official Oil of the Championship. In Additionally, certain race events are also Castrol branded, such as the EDGE Townsville 500 and the Gold Coast 600.[5]

American football

Castrol advertising has been a part of telecasts of the National Football League for years. In 2011 Castrol's Edge brand became the official motor oil sponsor for the league, along with Minnesota Vikings running back Adrian Peterson endorsing the product; it has since been renewed further until the 2017 season.[6] The endorsement deal with Peterson was terminated on September 16, 2014 due to ongoing child abuse allegations.[7]

Cricket

The Castrol Cricket Index for a team is a dynamic indicator of the overall performance of the cricket team. It is calculated by taking into consideration the batting momentum, the bowling efficiency, the performance of the teams in the quick start overs and the extreme performance overs and many other factors. Castrol Cricket also ranks cricketers based on their overall performance.[8] India centric initiatives being undertaken like Castrol World Cup ka Hero was created during the 2011 Cricket World Cup.[9][10]

Rugby Union

In 2011, Castrol signed a four-year sponsorship deal for the Australian national rugby union team and as the naming rights sponsor of The Rugby Championship.[11][12]

Advertising

It's More Than Just Oil. It's Liquid Engineering is the advertising slogan or punchline of Castrol, used mainly for branding its engine oil products.[13][14] Castrol products are still marketed under the red, white and green colour scheme that dates from the launch of Castrol motor oil in 1909. Advertisements for Castrol oil historically featured the slogan "Castrol - liquid engineering"; this was more recently refreshed and reintroduced as "It's more than just oil. It's liquid engineering." In 2008, this slogan was also being featured as the name for a new rewards club called the Castrol Liquid Engineering Crew in which members get the chance to win prizes.

For many years, the opening notes of the second Nachtmusik movement of Mahler's Seventh Symphony were used as the signature theme of Castrol TV commercials.[15]

References

  1. ^ "History of Castrol". BP. BP. Retrieved 2014-06-15. Early in the new century, Wakefield took a personal interest in two sporty new motorised contraptions – the automobile and the aeroplane. The company started developing lubricants especially for these new engines, which needed oils that were runny enough to work from cold at start-up and thick enough to keep working at very high temperatures. [...] Wakefield researchers found that adding a measure of castor oil, a vegetable oil made from castor beans, did the trick nicely. They called the new product 'Castrol.'
  2. ^ "The history of Castrol in F1". Castrol.com. 2005-01-27. Retrieved 2010-12-22.
  3. ^ "Murphy's Abu Dhabi Date Clash Quandary". Speedcafe. 21 December 2009. {{cite web}}: Cite has empty unknown parameter: |1= (help)
  4. ^ "Castrol Raceway official website". CastrolRaceway.com. 2011-01-27. Retrieved 2011-02-02.
  5. ^ "V8 Supercars | Sports | Home". bp.com. Retrieved 2015-09-22.
  6. ^ Lefton, Terry (14 April 2014). "Castrol renews deals with NFL, Vikings' Peterson". Sports Business Journal. Retrieved 14 June 2014.
  7. ^ Gregory Wallace and Chris Isidore (16 September 2014). "Adrian Peterson loses big Castrol endorsement deal". CNN Money. Retrieved 17 September 2014.
  8. ^ "Don't bring up fatigue issue: Anil Kumble". Midday. 2009-05-29.
  9. ^ "Castrol plans to pump up sales with cricket connect". Business Line. 2011-11-02.
  10. ^ "Brett Lee announces Ashok Kumar as the first Castrol World cup ka Hero". Punjab Newsline. 2011-02-14.
  11. ^ "Castrol to fuel Australia home tests".
  12. ^ "Proud sponsors of the Castrol EDGE Rugby Championship".
  13. ^ [1]
  14. ^ [2]
  15. ^ Castrol advertising
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