Demandware
 | |
| Company type | Subsidiary |
|---|---|
| Industry | e-commerce, mobile commerce, software, SaaS, cloud computing |
| Founded | 2004 |
| Founder | Stephan Schambach Wayne Whitcomb |
| Headquarters | Burlington, MA |
Area served | Worldwide |
Key people | Thomas Ebling (president, CEO & chairman) Timothy Adams (CFO) Jeffrey Barnett (COO) Wayne Whitcomb (CTO) Nick Camelio (CPO) |
Number of employees | 1000+ (2015)[1] |
| Parent | Salesforce |
| Website | Demandware.com |
Demandware is a software technology company headquartered in Burlington, Massachusetts, providing a cloud-based e-commerce platform and related services for retailers and brand manufacturers around the world.
In 2016, Demandware was acquired by Salesforce for $2.8B.[2]
History
Pre-IPO (2004-12)
Demandware was founded in 2004 by Stephan Schambach[3][4] to provide a hosted service that would enable companies to develop and manage easy-to-use, customizable e-commerce websites, rather than building a site from scratch. The service was launched in the first quarter of 2005.[3] Schambach previously founded the early e-commerce company Intershop in 1992.[3] Seed money for Demandware was provided by venture capital firms General Catalyst Partners and North Bridge Venture Partners.[5][6]
Post-IPO (2012-present)
On March 15, 2012, Demandware began trading on the New York Stock Exchange,[7][8] raising $88 million in its initial public offering of $16 per share.[5] Following its IPO, shares were up more than 50% from the IPO price by the next morning.[9] In November 2013, Demandware announced an underwritten registered public offering.[10]
Products
Demandware Commerce is a cloud-based technology for retailers, allowing them to develop and manage custom digital commerce and mobile commerce sites. The technology includes an open, cloud-based platform with applications for e-commerce merchants, developers and administrators. The platform enables worldwide consumer engagement across devices, including laptop, desktop, tablet and mobile computers. Demandware's subscription structure uses a revenue share model.[5][7]
Demandware OrderCenter is a cloud-based order management system, that is based on the technology acquired from the Mainstreet Commerce acquisition.
Demandware Retail.net is a hosted or on-premises Point of Sale solution, that is based on the technology acquired from the Tomax acquisition.
Clients
As of 2014, Demandware's live clients include over 200 retailers,[11] including Motorola, Barneys New York, Columbia Sportswear, L'Oreal, Carter's, Brooks Brothers, Deckers Outdoor Corporation, Vineyard Vines, Hallmark, Canada Goose, Puma, Panasonic, Callaway Golf Company, Butlers, Magasin du Nord, Marks & Spencer, Mothercare, Adidas, New Balance and Kate Spade.[11][5][7][12][13][14][15]
Acquisitions
In January 2014, Demandware acquired cloud-based order management provider Mainstreet Commerce.[13]
In October 2014, Demandware acquired CQuotient, Inc., an Cambridge, MA based predictive intelligence company.[16]
In January 2015, Demandware acquired Salt Lake City, UT based Tomax Corporation, a long time manufacturer of digital Point of Sales Systems.[17]
Locations
Demandware is headquartered in Burlington, Massachusetts.[14] The company also has offices in Salt Lake City, Utah, Deerfield Beach, Florida, the United Kingdom, France, Denmark, Germany, The Netherlands, Australia, Hong Kong, China and Japan.[11][14]
Honors
- After a three-year growth in revenue of 657% from 2008 to 2011, Demandware was ranked #563 on Inc. magazine's Inc. 5000 list in 2012.[18]
- Ranked 19th on Forbes' list of the most highly valued venture-backed tech IPOs of 2012, based on company value.[19]
- One of Forbes' top five tech stock picks for 2013.[20]
- Ranked 9th in the e-commerce platform category of the 2014 Internet Retailer Top Tech Guide.[13]
References
- ^ Corporate Website, "Investor Relations FAQ", Retrieved 2015-06-02.
- ^ Lunden, Ingrid. "Salesforce buys Demandware for $2.8B, taking a big step into e-commerce". TechCrunch.
- ^ a b c Mike Ricciuti, “Start-up targets e-commerce on demand,” CNET, October 6, 2004.
- ^ Michael Skok, “Founders Can’t Scale: Fact or Fiction?” Forbes, May 9, 2014.
- ^ a b c d Michael B. Farrell, “Patience pays off for investment firm,” Boston Globe, March 15, 2012.
- ^ “Demandware Secures $12 Million in Series B Funding,” VCgate, February 15, 2006.
- ^ a b c Lynn Cowan, “New Vs. Old in IPO Action This Week,” Wall Street Journal, March 12, 2012.
- ^ Evelyn M. Rusli, “Yelp Prices Its Shares for Offering at $15,” New York Times, March 2, 2012.
- ^ Dan Gallagher, “Demandware shares jump more than 50% on IPO,” MarketWatch, March 15, 2012.
- ^ “Demandware Announces Pricing of Public Offering Of Common Stock,” Business Wire, November 19, 2013.
- ^ a b c Sara Castellanos, “Demandware plans Japan expansion, future acquisitions following Q1 2014 growth,” Boston Business Journal, May 6, 2014.
- ^ Joseph Galante, “Alibaba.com, Smarting From Scandal, Taps U.S. Entrepreneurs,” Bloomberg Businessweek, March 4, 2011.
- ^ a b c Amy Dusto, “Demandware buys order management company Mainstreet Commerce,” Internetretailer.com, January 23, 2014.
- ^ a b c Chris Reidy, “Demandware establishes Munich office as its European HQ,” Boston.com, June 14, 2013.
- ^ Scott Kirsner, “Background briefing: Demandware, peddling e-commerce functionality on demand, files to go public,” Boston.com, July 18, 2011.
- ^ Sara Castellanos, "Demandware acquires personalized retailing tech firm CQuotient" Boston Business Journal, October 14, 2014
- ^ Ron Miller, "Demandware Snags Point Of Sale Provider Tomax To Extend Reach From Web To Store" Techcrunch.com, January 12, 2015
- ^ Demandware profile, Inc. Accessed September 7, 2014.
- ^ Tomio Geron, “The Top Tech IPOs Of 2012 And The Venture Capitalists Who Invested,” Forbes, January 3, 2013.
- ^ Canaccord Genuity, “Top Tech Picks for 2013,” Forbes, January 8, 2013.