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Industry e-commerce, mobile commerce, software, SaaS, cloud computing
Founded 2004
Founder Stephan Schambach
Wayne Whitcomb
Headquarters Burlington, MA
Area served
Key people
Thomas Ebling
(president, CEO & chairman)
Timothy Adams (CFO)
Jeffrey Barnett (COO)
Wayne Whitcomb (CTO)
Nick Camelio (CPO)
Number of employees
1000+ (2015)[1]
Parent Salesforce

Demandware is a software technology company headquartered in Burlington, Massachusetts, providing a cloud-based e-commerce platform and related services for retailers and brand manufacturers around the world.

In 2016, Demandware was acquired by Salesforce for $2.8B.[2]


Pre-IPO (2004-12)[edit]

Demandware was founded in 2004 by Stephan Schambach[3][4] to provide a hosted service that would enable companies to develop and manage easy-to-use, customizable e-commerce websites, rather than building a site from scratch. The service was launched in the first quarter of 2005.[3] Schambach previously founded the early e-commerce company Intershop in 1992.[3] Seed money for Demandware was provided by venture capital firms General Catalyst Partners and North Bridge Venture Partners.[5][6]

Post-IPO (2012-present)[edit]

On March 15, 2012, Demandware began trading on the New York Stock Exchange,[7][8] raising $88 million in its initial public offering of $16 per share.[5] Following its IPO, shares were up more than 50% from the IPO price by the next morning.[9] In November 2013, Demandware announced an underwritten registered public offering.[10]


Demandware Commerce is a cloud-based technology for retailers, allowing them to develop and manage custom digital commerce and mobile commerce sites. The technology includes an open, cloud-based platform with applications for e-commerce merchants, developers and administrators. The platform enables worldwide consumer engagement across devices, including laptop, desktop, tablet and mobile computers. Demandware's subscription structure uses a revenue share model.[5][7]

Demandware OrderCenter is a cloud-based order management system, that is based on the technology acquired from the Mainstreet Commerce acquisition.

Demandware is a hosted or on-premises Point of Sale solution, that is based on the technology acquired from the Tomax acquisition.


As of 2014, Demandware's live clients include over 200 retailers,[11] including Motorola, Barneys New York, Columbia Sportswear, L'Oreal, Carter's, Brooks Brothers, Deckers Outdoor Corporation, Vineyard Vines, Hallmark, Canada Goose, Puma, Panasonic, Callaway Golf Company, Butlers, Magasin du Nord, Marks & Spencer, Mothercare, Adidas, New Balance and Kate Spade.[11][5][7][12][13][14][15]


In January 2014, Demandware acquired cloud-based order management provider Mainstreet Commerce.[13]

In October 2014, Demandware acquired CQuotient, Inc., an Cambridge, MA based predictive intelligence company.[16]

In January 2015, Demandware acquired Salt Lake City, UT based Tomax Corporation, a long time manufacturer of digital Point of Sales Systems.[17]


Demandware is headquartered in Burlington, Massachusetts.[14] The company also has offices in Salt Lake City, Utah, Deerfield Beach, Florida, the United Kingdom, France, Denmark, Germany, The Netherlands, Australia, Hong Kong, China and Japan.[11][14]


  • After a three-year growth in revenue of 657% from 2008 to 2011, Demandware was ranked #563 on Inc. magazine's Inc. 5000 list in 2012.[18]
  • Ranked 19th on Forbes' list of the most highly valued venture-backed tech IPOs of 2012, based on company value.[19]
  • One of Forbes' top five tech stock picks for 2013.[20]
  • Ranked 9th in the e-commerce platform category of the 2014 Internet Retailer Top Tech Guide.[13]


  1. ^ Corporate Website, "Investor Relations FAQ", Retrieved 2015-06-02.
  2. ^ Lunden, Ingrid. "Salesforce buys Demandware for $2.8B, taking a big step into e-commerce". TechCrunch. 
  3. ^ a b c Mike Ricciuti, “Start-up targets e-commerce on demand,” CNET, October 6, 2004.
  4. ^ Michael Skok, “Founders Can’t Scale: Fact or Fiction?” Forbes, May 9, 2014.
  5. ^ a b c d Michael B. Farrell, “Patience pays off for investment firm,” Boston Globe, March 15, 2012.
  6. ^ “Demandware Secures $12 Million in Series B Funding,” VCgate, February 15, 2006.
  7. ^ a b c Lynn Cowan, “New Vs. Old in IPO Action This Week,” Wall Street Journal, March 12, 2012.
  8. ^ Evelyn M. Rusli, “Yelp Prices Its Shares for Offering at $15,” New York Times, March 2, 2012.
  9. ^ Dan Gallagher, “Demandware shares jump more than 50% on IPO,” MarketWatch, March 15, 2012.
  10. ^ “Demandware Announces Pricing of Public Offering Of Common Stock,” Business Wire, November 19, 2013.
  11. ^ a b c Sara Castellanos, “Demandware plans Japan expansion, future acquisitions following Q1 2014 growth,” Boston Business Journal, May 6, 2014.
  12. ^ Joseph Galante, “, Smarting From Scandal, Taps U.S. Entrepreneurs,” Bloomberg Businessweek, March 4, 2011.
  13. ^ a b c Amy Dusto, “Demandware buys order management company Mainstreet Commerce,”, January 23, 2014.
  14. ^ a b c Chris Reidy, “Demandware establishes Munich office as its European HQ,”, June 14, 2013.
  15. ^ Scott Kirsner, “Background briefing: Demandware, peddling e-commerce functionality on demand, files to go public,”, July 18, 2011.
  16. ^ Sara Castellanos, "Demandware acquires personalized retailing tech firm CQuotient" Boston Business Journal, October 14, 2014
  17. ^ Ron Miller, "Demandware Snags Point Of Sale Provider Tomax To Extend Reach From Web To Store", January 12, 2015
  18. ^ Demandware profile, Inc. Accessed September 7, 2014.
  19. ^ Tomio Geron, “The Top Tech IPOs Of 2012 And The Venture Capitalists Who Invested,” Forbes, January 3, 2013.
  20. ^ Canaccord Genuity, “Top Tech Picks for 2013,” Forbes, January 8, 2013.

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