Eddie McGuire

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Eddie McGuire
Eddie McGuire 2018.1.jpg
McGuire in April 2018
BornEdward Joseph McGuire
(1964-10-29) 29 October 1964 (age 54)
Melbourne, Victoria
OccupationPresident of Collingwood Football Club & Melbourne Stars, Broadcaster, Presenter
EmployerSouthern Cross Austereo, Nine Entertainment Co., News Corp Australia, Foxtel.
Spouse(s)Carla McGuire
RelativesFrank McGuire (brother)

Edward Joseph McGuire AM (born 29 October 1964) is an Australian radio and television presenter, commentator, journalist, media businessman and sporting president known for his long association with Australian rules football (AFL) and the Nine Network, with company JAM TV (Formerly McGuire Media).

McGuire is the current president of the AFL Collingwood Football Club and Melbourne Stars Twenty20 cricket franchise, and the current host of Channel Nine program Millionaire Hot Seat. He is also the host of Triple M Melbourne's breakfast show The Hot Breakfast with Wil Anderson and Luke Darcy, as well as being an Australian rules football commentator for Fox Footy. He also has his own show on the channel, Eddie McGuire Tonight, which is broadcast on Wednesday nights, as well as being a columnist for the Herald Sun. He has worked as a sports journalist, sports broadcaster and game show host. McGuire is the host of the Nine Network's The Footy Show, and the Australian version of game shows Who Wants to Be a Millionaire? and 1 vs. 100. He is a former CEO of the Nine Network, resigning on 30 June 2007. He returned to commentating Friday night football in August 2007 when he began a new contract with Melbourne radio station SEN 1116 to commentate one match a round.[1] He is also a director at the Victorian Major Events Company.

Early media career[edit]

McGuire was born and grew up in the working-class Melbourne suburb of Broadmeadows.[2] He and his older brother Frank McGuire both won scholarships to Christian Brothers' College, St Kilda. Frank McGuire, who worked as a newspaper sports reporter, helped McGuire to get his first job in the media as an Australian Rules Football statistician and cricket reporter for The Herald (1978–1982). Later he became a cadet sports reporter for Network Ten and then transferred, in 1993, to the Nine Network, where he became the host of a sports variety program.

TV hosting: 1994–2006[edit]

McGuire's role at Nine expanded when he became the host of The Footy Show in 1994. He remained on the show until 2005.

In April 1999, he began hosting the Australian edition of Who Wants to Be a Millionaire, a successful Australian franchise of the globally exported television game show. He hosted the program from its première on 18 April 1999 until 3 April 2006. He briefly returned to the show after an 18-month hiatus in 2007.

McGuire hosted the annual Australian Logie Awards show in 2003 and 2004 and co-hosted in 2005.[3]

McGuire also hosted the Sydney New Year's Eve 1999–2000 telecast.

McGuire was a football radio caller at Triple M, a station which had previously concentrated on rock music. He also wrote a football review for The Herald's successor The Herald Sun, as well as becoming involved in a variety of sports and media-related business ventures.

McGuire was a prominent campaigner for Australian republicanism (the movement for replacement of the British monarch as Australia's head of state).[4] He was elected as a delegate to represent Victoria at the 1998 Constitutional Convention, which led to the ultimately unsuccessful 1999 referendum.

Collingwood Football Club[edit]

On 29 October 1998, McGuire was elected by the vote of the members as president of Collingwood Football Club, an Australian Rules Football club which was then in financial and on-field difficulties.[citation needed] Results were quick to follow, with Collingwood playing in back-to-back grand-finals (2002–03) within three years of his appointment.

2010 brought "tears of joy" for McGuire when Collingwood defeated St Kilda in the AFL Grand Final replay.[5][6][7] The first match resulted in a draw, prompting McGuire to say before the replay that "he had seen more drawn Collingwood Grand Finals (1977 and 2010) than he had seen premierships".[7]

Football media[edit]

Despite Tim Lane's resignation, Friday Night Football proved a huge success for Channel Nine,[citation needed] in no small part due to the presence of, in his own words, "the biggest name on the Nine Network", McGuire himself. McGuire also claimed that a decline in ratings for Friday night telecasts in 2006 was partly because "I didn't do football this year." [8]

CEO of the Nine Network[edit]

On 9 February 2006, it was announced that McGuire would become the new CEO of the Nine Network,[9] filling a vacancy created by the departure of David Gyngell in May 2005.[10] McGuire had to sacrifice his on-air commitments including hosting The AFL Footy Show and Who Wants to Be a Millionaire?, as well as AFL commentary, for what turned out to be a very short term tenure.

According to Business Review Weekly McGuire's on-air salary was $3.5 million a year. Gyngell had earned $1.1 million a year by comparison. According to the 2006 PBL annual report, McGuire was reported to be on a $4 million fixed remuneration contract.[11]

In May 2006, McGuire travelled to Beaconsfield, Tasmania to rally Nine News reporters covering the mine collapse. McGuire came out of on-air retirement to host the event, which was broadcast as part of The AFL Footy Show (both versions).

Before leaving for the Munich edition of The Footy Show, he announced the elimination of 100 jobs, most in news and current affairs. Despite a vigorous publicity campaign by the CEO these cost-cutting measures severely damaged morale at the network. On one program, McGuire's required job-cuts exceeded the actual number of employees. This raised questions in both the media and within Channel 9 itself about the competence of Nine's executives.[12]

The troubles worsened when an affidavit written by a Channel 9 executive affected by the purges was leaked to the press and Nine failed in its attempts to suppress it. It contained allegations regarding McGuire's treatment of employees. The document's author, Mark Llewellyn (previous head of news and current affairs who has since found work at Channel 7), claimed that McGuire and his staff had told him that he would be forced to "eat a shit sandwich" (accept a dramatic pay-cut). He also recalled conversations with McGuire where the CEO had spoken of wanting to "bone" (fire) Jessica Rowe, co-host of the network's Today show. Following these allegations McGuire guaranteed Rowe her position on the program.[12] McGuire has never denied the allegations. On 6 May 2007, Llewellyn's position was vindicated when it was announced that Jessica Rowe would not be returning to Channel 9.[13]

McGuire's decision to force Jana Wendt off the Sunday program backfired with the relaunch of the show on 3 September 2006. The Nine Network's switchboard was flooded with an unprecedented number of calls complaining about the new format and hosts.[14]

This episode was considered by many in the media as a failure by the 'P-plated CEO' (a term coined by Sydney tabloids) to manage the network in a professional and ethical manner. It also fuelled speculation as to his longevity in his position as CEO of Nine.[12]

On 18 May 2007, McGuire announced he would be resigning as CEO of the Nine network and would be taking on a new position in programming services as well as more on-screen roles.[15] He officially resigned as CEO on 30 June 2007.

TV hosting: 2007 – present[edit]

In January 2007, McGuire returned to the TV screen, hosting the Australian version of the quiz show, 1 vs. 100.

On 9 June 2008, McGuire temporarily took over hosting duties of A Current Affair while regular hostess Tracy Grimshaw was on leave. This saw the ratings of the show increase with 1.42 million viewers tuning in to watch on his first night of hosting.[16] Rival program Today Tonight still beat ACA with 1.470 million viewers.[17] The ratings for ACA slumped to 1.217 million viewers the following Tuesday whilst Today Tonight achieved 1.549 million viewers.[17]

In February 2009, McGuire hosted a telethon for the victims of the Victorian bushfires.[18] He also hosted a telethon from Brisbane on 9 January 2011 for the 2010–2011 Queensland flood victims alongside Leila McKinnon and Karl Stefanovic at the Suncorp Piazza.[19]

Since April 2009, McGuire has hosted the weeknight game show Millionaire Hot Seat program. This show airs at 5.00pm.

In early 2011, McGuire hosted another prime time quiz show, The Million Dollar Drop, lasting only for six episodes. He then became the host of the sports-themed quiz show, Between the Lines. His return was short lived when the show quickly failed in the ratings, being axed by Channel 9 after only three episodes had been to air.[20] The fourth and final episode was broadcast on 2 June 2011.

During 2011 he hosted This is Your Life; however, the show did not return in 2012.[21]

McGuire joined Fox Footy in 2012 in an AFL commentary and program panellist role, while still remaining at the Nine Network to host Millionaire Hot Seat and the station's Olympic coverage.[22]

In July 2017, amid poor ratings, he was returned to The Footy Show, replacing Craig Hutchison alongside long-time fellow co-host Sam Newman and Rebecca Maddern.[23] His company, JAM TV, produces the show. As of 2018 he co-hosts the show with Sam Newman.

London Olympics[edit]

During the 2012 London Olympics, McGuire presented his Triple M radio program from London each weekday. In addition, he called events for the Nine Network and Foxtel and co-hosted the opening and closing ceremonies with Leila McKinnon.[24]

McGuire and McKinnon's commentary of the Olympic opening ceremony was widely criticised in newspapers and on Twitter. Errors including spoilers before surprise appearances, ill-timed remarks, reference to the Peter Pan character Captain Hook as Captain Cook, and Abraham Lincoln as a prime minister of the United Kingdom.[25] The McGuire and McKinnon commentary was not used for Foxtel's coverage of the opening ceremony.


On Friday 24 May 2013, during a match at the MCG, a 13-year-old Collingwood fan racially vilified Sydney Swans player Adam Goodes by referring to him as an "ape",[26] following which McGuire apologised to Goodes "on behalf of the Collingwood Football Club and on behalf of football".[27] McGuire said that Collingwood had a zero-tolerance policy towards racism, but also said that the girl did not know that what she had said was a racist slur.

However, on Wednesday 29 May 2013, McGuire himself made an on-air racist reference to Adam Goodes and King Kong, also using the word "ape". He apologised on air after making the reference,[28][29] but prefaced his apology by stating "I wasn't racially vilifying anyone".[30] McGuire's comment was widely criticised.[31] He also held a press conference in which he apologised again. In a later interview that day, he admitted he was guilty of racial vilification.[32] He also offered his resignation as Collingwood President, but the Collingwood board expressed their support for him.[33]

In June 2015, McGuire was labelled a "continual boofhead" in a motion passed by the Upper House of the Parliament of New South Wales for comments he made about an Indigenous dance performed by Goodes, who was praised as a "role model to all".[34]

In June 2016, McGuire, North Melbourne president James Brayshaw, and former St Kilda player Danny Frawley made jokes about drowning Fairfax journalist Caroline Wilson during the Big Freeze at the 'G event, with McGuire saying "I'll put in 10 grand straight away, and if she stays under (the water), 50, even if I have to hold her head under". Frawley later apologised for the comments, but maintained it was a poor attempt at good humour, given the occasion.[35]

In December 2017, McGuire was accused of making an anti-Semitic joke on Millionaire Hot Seat, when saying to a contestant with Scottish and Jewish parents that "it would have been hard getting pocket money from them". McGuire responded by saying that he had many Jewish friends. He also pointed to his Scottish heritage, saying: "It was a joke aimed at myself and my family. We had a laugh, we moved on."[36]


McGuire was appointed a Member of the Order of Australia (AM) in 2005 "for service to the community, particularly through support for healthcare and welfare organisations, and to broadcasting".[37]

McGuire was awarded the Australian Sports Medal (2001) "for service to Australian Football".[38]

On 17 May 2013, RMIT University awarded McGuire an honorary doctorate, making him a Doctor of Communications honoris causa. The honour recognises McGuire's achievements in media, entertainment, sport and community-based activities.[39]

McGuire spent a period as a member of the Australian Government's Social Inclusion Board.[40]

In popular culture[edit]

McGuire's one-time near-ubiquity in Channel Nine programming led to him being nicknamed "Eddie Everywhere".[41][42] In 2004 the ABC comedy television program CNNNN featured a satirical skit about his permeation of Australian media called the "Eddie McGuire Virus".[43]

On 9 January 2005, in keeping with his nickname, McGuire was on Australia's three commercial TV networks (Seven, Nine, Ten) at the same time, hosting a show simulcast on the networks to raise money for the 2004 Asian tsunami victims.[44] Additionally, due to the contract between Fox Footy and the Seven Network which requires interstate teams to be televised on free-to-air in their respective markets (for example, matches involving the Brisbane Lions must be televised live into Queensland), McGuire can sometimes be heard on Seven calling these matches, though via the Fox Footy feed and never on free-to-air in Melbourne.[45]


  • McGuire, Eddie and Jim Main. Pants: The Darren Millane Story. Melbourne: Modern Publishing Group, 1994. ISBN 1-875481-53-2
  • McGuire, Eddie and Jim Main. The Footy Show screamers: Wit and wisdom of Dermott, Doug, Jason, Rex, Sam, Tim-God, Plugger and more! Melbourne: Wilkinson Books, 1994. ISBN 0-546-65129-1


  1. ^ Footy, for 'love' alone
  2. ^ Eddie McGuire buys $11million mansion in Toorak, Melbourne | thetelegraph.com.au. Dailytelegraph.com.au (19 October 2008). Retrieved on 2011-10-14.
  3. ^ "Logies avoid sipping from Oscars' poisoned chalice", Sydney Morning Herald, 12 March 2013. Retrieved 28 September 2013.
  4. ^ Vizard, Steve, Two Weeks in Lilliput: Bear Baiting and Backbiting At the Constitutional Convention (Penguin, 1998, ISBN 0-14-027983-0)
  5. ^ Woods, Melissa (2 October 2010). "McGuire weeps tears of joy as Pies win". Melbourne: The Age. Retrieved 3 October 2010.
  6. ^ Ballantyne, Adrian (3 October 2010). "Pies dominate Saints to win Grand Final replay by 56 points". The Daily Telegraph. Retrieved 3 October 2010.
  7. ^ a b Sheahan, Mike (3 October 2010). "Mick Malthouse fixed to take a double". Herald Sun. Retrieved 3 October 2010.
  8. ^ Fidgeon, Robert (13 December 2006). "Eddie plays hardball". Herald Sun.
  9. ^ Hogan, Jesse (9 February 2006). "McGuire CEO show live on air". Melbourne: The Age. Retrieved 12 April 2007.
  10. ^ "Gyngell resigns from Nine". APP. Melbourne: The Age. 9 May 2005. Archived from the original on 20 May 2011. Retrieved 12 April 2007.
  11. ^ "Publishing and Broadcasting Limited Concise Annual Report 2006". Publishing and Broadcasting Limited. p. 76. Archived from the original on 28 September 2007. Retrieved 12 April 2007.
  12. ^ a b c Silkstone, Dan (2 September 2006). "It's black and white: team says Eddie's out of form". The Age. Melbourne.
  13. ^ "Nine 'bones' Rowe". Sydney Morning Herald. 6 May 2007. Retrieved 7 May 2007.
  14. ^ Viewers let Nine know what they think of the new Sunday. Crikey (5 September 2006). Retrieved on 2011-10-14.
  15. ^ Harrison, Dan (18 May 2007). "'I wasn't given the flick'". The Sydney Morning Herald. Retrieved 18 May 2007.
  16. ^ Dunn, Emily (10 June 2008). "Eddie McGuire boosts A Current Affair's ratings". The Sydney Morning Herald. Retrieved 18 May 2007.
  17. ^ a b "Seven Daily report" (PDF). Seven Network. 10 June 2008. Archived from the original (PDF) on 30 October 2008. Retrieved 18 May 2007.
  18. ^ Darren Devlyn, 10 February 2009. "Eddie McGuire to host Channel Nine fundraiser for Victoria fire victims". Retrieved on 9 August 2009
  19. ^ Knox, David (10 January 2011). "Sound Relief 2 to Queensland's rescue". Retrieved 10 January 2011.
  20. ^ Quinn, Karl (27 May 2011). "Game over for Eddie's Between The Lines". The Age. Melbourne.
  21. ^ "Eddie McGuire to host new version of This Is Your Life". Herald Sun. 17 November 2010. Retrieved 8 July 2012.
  22. ^ http://www.foxsports.com.au/afl/afl-premiership/foxtel-announces-eddie-mcguire-will-spearhead-fox-sports-afl-coverage-in-2012-on-fox-footy/story-e6frf3e3-1226187248642
  23. ^ "AF Footy Show". Nine Entertainment Co. Retrieved 29 September 2018.
  24. ^ "Nine unveils Olympic coverage plans". Media Spy. 7 March 2012. Archived from the original on 28 July 2012. Retrieved 8 July 2012.
  25. ^ "Network's commentary of errors". The Sydney Morning Herald. 29 July 2012.
  26. ^ Ejected teenage fan didn't know 'ape' was racist
  27. ^ Eddie McGuire apologises to Adam Goodes after a Magpies fan racially vilified the Sydney champion News.com.au
  28. ^ Matt Thompson, "McGuire apologises for gaffe linking Goodes and King Kong", AFL.Com 29 May 2013 accessed 29 May 2013
  29. ^ Matt Windley, "Adam Goodes 'gutted' after 13-year-old girl's racial slur, who called the Sydney champion today to apologise". Herald Sun 25 May 2013 accessed 29 May 2013
  30. ^ The Advertiser, Thursday 30 May 2013, p. 6
  31. ^ Caroline Wilson, "Swans 'bewildered' by McGuire's gaffe", The Age, 29 May 2013 accessed 29 May 2013
  32. ^ "Eddie McGuire concedes his Adam Goodes gaffe was racial vilification", ABC News, 29 May 2013 accessed 29 May 2013
  33. ^ "Collingwood board offers 'full support' to Eddie McGuire after Adam Goodes slur", ABC News, 30 May 2013 accessed 25 January 2015
  34. ^ "Eddie McGuire labelled a 'continual boofhead' by NSW Upper House". ABC News. Retrieved 4 June 2015.
  35. ^ "Eddie McGuire, James Brayshaw contacted by AFL after 'clearly inappropriate' comments to Caroline Wilson". ABC News (Australian Broadcasting Corporation). 20 June 2016. Retrieved 21 June 2016.
  36. ^ "'The bottom line: such jokes are never acceptable'". NewsComAu. Retrieved 2017-12-25.
  37. ^ It's an Honour – Member of the Order of Australia
  38. ^ It's an Honour – Australian Sports Medal
  39. ^ Eddie McGuire to be awarded an honorary doctorate from RMIT University Herald Sun 17 May 2013 | Retrieved 17 May 2013
  40. ^ Nader, Carol (24 May 2008). "In search of a way to involve all". The Age. Retrieved 27 April 2014.
  41. ^ "'Eddie Everywhere' returns to hosting duties for World Cup" Archived 26 May 2009 at the Wayback Machine., Retrieved on 9 August 2009
  42. ^ 21 August 2007. "Eddie Everywhere returns to the commentary box" Archived 22 August 2009 at the Wayback Machine., Retrieved on 9 August 2009
  43. ^ 18 May 2007. "Back After the Break: Eddie McGuire Resigns as Nine CEO". Retrieved on 9 August 2009
  44. ^ 8.6 "Million Australians reach out tO Asia" Archived 13 September 2009 at the Wayback Machine. (pdf), freetv.com.au. 9 January 2005. Retrieved on 14 October 2011.
  45. ^ McFarlane, Glenn (29 January 2012). "From 9 to Fox to 7, Eddie McGuire really will be everywhere". Herald Sun. Retrieved 23 July 2015.

Further reading[edit]

  • Stone, Gerald. Who Killed Channel 9?: The Death of Kerry Packer's Mighty TV Dream Machine. Sydney: Pan Macmillan Australia, 2007. ISBN 978-1-4050-3815-7

External links[edit]

Preceded by
Kevin Rose
Collingwood Football Club

Succeeded by
Preceded by
Sam Chisholm
Nine Network

February 2006 – June 2007
Succeeded by
David Gyngell
Preceded by
program started
AFL Footy Show

Succeeded by
James Brayshaw and Garry Lyon
Preceded by
program started
Who Wants to Be a Millionaire?

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Preceded by
Pete & Myf
The Hot Breakfast

September 2009–
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