Emily Weiss

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Emily Weiss
Emily Weiss

EducationBFA in Studio Art, New York University
OccupationFounder and CEO of Glossier
Skin care

Emily Weiss is the founder of the cosmetics company Glossier and the blog Into the Gloss.

Early life and education[edit]

Emily Weiss was raised in Wilton, Connecticut. Her father worked at Pitney Bowes and her mother stayed at home.[1] In high school, Weiss interned at Ralph Lauren for two summers and briefly had a modeling career.[1][2] While interning at Teen Vogue in college, she appeared on The Hills on a three-episode arc with Lauren Conrad and Whitney Port.[3] Weiss graduated from New York University in 2007 with a degree in studio art.[2] She was a fashion assistant at W Magazine and an on-set styling assistant for Vogue where she assisted Elissa Santisi.[1]

Into the Gloss[edit]

Weiss launched Into the Gloss, a blog about women’s beauty and grooming routines, in September 2010.[2] She stayed at her day job at Vogue and worked on Into the Gloss in the mornings between 4 a.m. and 8 a.m. A popular series on the blog is Top Shelf, where subjects are interviewed in their bathrooms and photos of their bathroom shelves and medicine cabinets are featured. Previous interviews include Jenna Lyons and Karlie Kloss.[1] After Weiss reached 10 million page views per month, acquired several successful corporate partnerships and a small staff, she quit her job at Vogue to focus on her business ventures full time.[2]


In 2013, Weiss started approaching venture capitalists with ideas for expansion, including a potential Into the Gloss-curated e-commerce platform.[2] Weiss eventually raised $2 million in seed funding, with the help of venture capitalist Kirsten Green, the founder of San Francisco-based Forerunner Ventures. Weiss used the initial investment to hire a small team, including creative director Helen Steed, and Glossier.com was born.[2]

In October 2014, Weiss unveiled Glossier's first four products on her Into the Gloss blog and announced the launch of Glossier.com.[2] The Glossier team launched the e-commerce site with a skin salve wash, a facial mist, a concealer and a moisturizer. Six weeks after the first product launch, Glossier announced $8.4 million in Series A funding led by Thrive Capital. Glossier has since gone through three rounds of funding and raised $86,400,000.[4]

In February 2018, Weiss released that Glossier had successfully raised an additional $52 million in a Series C round of funding.[5] In March 2019, Weiss announced that Glossier had officially raised $100 million in a Series D round of funding and was valued at $1.2 billion.[6][7]

Since its initial launch with four products, Glossier has expanded its product line to include skin serums, masks, shower gel, body lotion, fragrance, lip balms and several other beauty items.[8]

Known for their many pop-up experiences, Glossier opened their first permanent showroom in 2017 located at 123 Lafayette St., New York.[8] On May 15, 2018 Glossier opened their second permanent store location in Los Angeles.[9]  On March 27 of 2019 Glossier added a pop-up shop in Miami. The pop-up shop was designed to embrace the bold colors of Miami and art-deco. Glossier Pop-up shop opened in August and ended in early October, 2019. There has also been a pop-up in Seattle, Washington. This pop-up opened on May 22, 2019 and closed on July 7, 2019. The Seattle pop-up featured a particularly lush set up with moss covered mounds surrounded by glossier products. Glossier has also done a collaboration with Rheas Café for a Café meets Glossier pop-up shop in San Francisco. Guests could purchase Glossier products while also grabbing a bite to eat. This pop-up was open March 14 through April 15, 2018. Glossier has also had a pop-up in Chicago and is set to have a pop-up in London, their first overseas store, in autumn of 2019, but no further details have been released.

Glossier also dropped GlossiWEAR July 17, 2019. They released limited edition products in addition to their original grey Glossier crewneck sweatshirt. They are set to release more GlossiWEAR products in the near future, according to glossier.com.

In early 2019, Glossier added Glossier Play to its product umbrella. The Glossier Play line includes pigmented and metallic makeup products, such as eye shadows and eye liners.

According to Fortune on December 12, 2018, Weiss has "quietly turned Glossier into one of the most disruptive brands in beauty." She initially pitched the company to 12 companies, with 11 not interested.[9][10][11][12]


  1. ^ a b c d Jacobs, Alexandra (2015-03-10). "Emily Weiss: the Beauty Guru for Millennials". The New York Times. ISSN 0362-4331. Retrieved 2017-12-08.
  2. ^ a b c d e f g Giacobbe, Alyssa (2017-08-15). "How Glossier Hacked Social Media to Build A Cult-Like Following". Entrepreneur. Retrieved 2017-12-08.
  3. ^ "Fashion Stars You Completely Forgot Cameoed In 'The Hills'". Harper's BAZAAR. Retrieved 2018-10-30.
  4. ^ "Glossier | Crunchbase". Crunchbase. Retrieved 2017-12-08.
  5. ^ Mandell, Janna. "Glossier Just Got $52 Million In Fresh Capital, Bringing Total Funding To $86 Million". Forbes. Retrieved 2018-03-06.
  6. ^ Roof, Katie; Chernova, Yuliya (2019-03-19). "Glossier Tops Billion-Dollar Valuation With Latest Funding". Wall Street Journal. ISSN 0099-9660. Retrieved 2019-04-22.
  7. ^ Gross, Elana Lyn (March 19, 2019). "Glossier Raises $100M And Now Has A Billion-Dollar Valuation". Forbes.
  8. ^ https://www.glossier.com. Retrieved 23 October 2019. Missing or empty |title= (help)
  9. ^ Term Sheet: A Year of Mega-Deals, Fortune
  10. ^ https://www.thecut.com/2018/08/glossier-opening-a-new-store-in-chicago.html
  11. ^ https://www.thestranger.com/events/40256541/glossier-seattle-pop-up
  12. ^ https://www.elle.com/uk/beauty/a28631120/glossier-pop-up-shop-london/

External links[edit]