Emily Weiss

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
Emily Weiss
Emily Weiss

EducationBA in Studio Art, New York University
OccupationFounder and CEO of Glossier

Emily Weiss is the Founder of the cosmetics company Glossier and the blog Into the Gloss.

Early life and education[edit]

Emily Weiss was raised in Wilton, Connecticut. Her father worked at Pitney Bowes and her mother stayed at home.[1] In high school, Weiss interned at Ralph Lauren for two summers and briefly had a modeling career.[1][2] While interning at Teen Vogue in college, she appeared on The Hills on a three-episode arc with Lauren Conrad and Whitney Port.[3] Weiss graduated from New York University in 2007 with a degree in studio art.[2] She was a fashion assistant at W Magazine and an on-set styling assistant for Vogue where she assisted Elissa Santisi.[1]

Into the Gloss[edit]

Weiss launched Into the Gloss, a blog about women’s beauty and grooming routines, in September 2010.[2] Weiss stayed at her day job at Vogue and worked on Into the Gloss in the mornings between 4 am and 8 am. A popular series on the blog is Top Shelf, where interviewees are sometimes interviewed in their bathrooms and photos of their bathrooms are featured. Previous interviews include Jenna Lyons and Karlie Kloss.[1] After Weiss had achieved 10 million page views a month, several successful corporate partnerships, and a small staff, she quit her job at Vogue to focus on her business ventures full time.[2]


In 2013, Weiss started approaching venture capitalists with ideas for expansion, including a potential Into the Gloss-curated e-commerce platform.[2] Weiss eventually raised $2 million in seed funding, with the help of venture capitalist Kirsten Green, the founder of San Francisco-based Forerunner Ventures. Weiss used the initial investment to hire a small team, including creative director Helen Steed.[2]

In October 2014, Weiss unveiled the brand’s first four products on her blog.[2] Six weeks after the first product launch, Glossier announced $8.4 million in Series A funding led by Thrive Capital. Glossier has since gone through three rounds of funding and raised $86,400,000.[4]

In February 2018, Weiss released that Glossier had successfully raised an additional $52 million in a Series C round of funding.[5]

Glossier, known for their many pop-up experiences, opened their first permanent showroom in 2017. It is located at 123 Lafayette St., New York.[6] In May 2018 Glossier opened their second permanent store location in Los Angeles, CA. The opening day was May 15, 2018.[7] In June 2018 Glossier added Stitch Fix CEO Katrina Lake to the Board.[8]

Glossier’s second and largest permanent shop, opened Nov 8, 2018.[9]

According to Fortune on December 12, 2018, she has "quietly turned Glossier into one of the most disruptive brands in beauty." She initially pitched the company to 12 companies, with 11 not interested.[10]


  1. ^ a b c d Jacobs, Alexandra (2015-03-10). "Emily Weiss: the Beauty Guru for Millennials". The New York Times. ISSN 0362-4331. Retrieved 2017-12-08.
  2. ^ a b c d e f g Giacobbe, Alyssa (2017-08-15). "How Glossier Hacked Social Media to Build A Cult-Like Following". Entrepreneur. Retrieved 2017-12-08.
  3. ^ "Fashion Stars You Completely Forgot Cameoed In 'The Hills'". Harper's BAZAAR. Retrieved 2018-10-30.
  4. ^ "Glossier | Crunchbase". Crunchbase. Retrieved 2017-12-08.
  5. ^ Mandell, Janna. "Glossier Just Got $52 Million In Fresh Capital, Bringing Total Funding To $86 Million". Forbes. Retrieved 2018-03-06.
  6. ^ "Glossier's NYC Showroom Is Now Open". Into The Gloss.
  7. ^ Fumo, Nicola. "Beauty E-Tailer Glossier To Open Second Permanent Store".
  8. ^ "Stitch Fix CEO Katrina Lake Joins the Board of Beauty Products Company Glossier".
  9. ^ "Glossier Will See You Now".
  10. ^ Term Sheet: A Year of Mega-Deals, Fortune

External links[edit]