Endy Sleep

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Endy Sleep
FoundersMike Gettis, Rajen Ruparell
Area served
ProductsMattresses, pillows, bedsheets, and mattress protectors
ParentSleep Country Canada

Endy Sleep (also known as just Endy) is a Canadian-based, e-commerce company that sells sleep products online.[1][2] Endy primarily operates as an online storefront, with their main headquarters in Toronto.[3][4] Endy is Canada's largest direct online-only mattress store.[5]

In November 2018, Endy Sleep was acquired by Sleep Country Canada and will continue to operate as an independent subsidiary.[6]


Endy was founded in 2015 by CEO Mike Gettis and Chairman Rajen Ruparell (previously of Groupon International).[7][8][9][10] In its start up year, Endy made $1 million in sales, $10 million in 2016, and $20 million in 2017.[11] In June 2016, Endy received the Techweek100 Top Innovators Award.[12]

In 2017, Endy appeared on CBC Dragons' Den.[13] Dragons Michele Romanow, Arlene Dickinson, and Joe Mimran jointly offered a $1 million investment in exchange for 7.5% of the company.[11]

In August 2018, Endy opened a new distribution centre in Langley, British Columbia. The company also operates a distribution centre in Mississauga, Ontario.[14]

In 2018, Dominican baseball player José Bautista, formerly of the Toronto Blue Jays, became an investor for Endy after meeting with Gettis and Ruparell earlier in 2016.[15]

On November 29, 2018, Endy Sleep announced it would be acquired by Sleep Country Canada for $89 million CAD.[16]


  • Techweek 100 - Innovators Award (2016)[17]
  • Toronto TechCrunch Pitchoff - Audience Choice Award (2015)[18]
  • Today’s Parent Approved (2018)
  • 2018 Startup 50 - 4th overall (2018)

Donation program[edit]

In the case of returned mattresses, Endy works with local Canadian charities where possible to ensure returned mattresses are donated to those in need.[14]


  1. ^ "The comfort zone" The Globe and Mail. Retrieved 2016-10-20.
  2. ^ Cornick, Kate. "Endy's Foam Mattress Is Winning Over Canadians" Techvibes. Retrieved 2018-10-24.
  3. ^ "Endy Sleep Proves Mattresses Don’t Have to be Expensive" Techvibes. Retrieved 2016-10-20.
  4. ^ "10 essential Toronto shops to outfit your bedroom" blogTO. Retrieved 2016-10-20.
  5. ^ "Sleep Country Canada shares tumble in TMX debut" The Globe and Mail. Retrieved 2016-10-20.
  6. ^ O'Kane, Josh (29 November 2018). "Sleep Country buys mattress startup Endy for up to $89-million". The Globe and Mail. Retrieved 29 November 2018.
  7. ^ Tripp, Fraser. "Savvy Shopping With Endy Co-Founder Mike Gettis" Vern Magazine. Accessed 3 Aug 2018.
  8. ^ "Meet the next generation of wealth" The Globe and Mail. Retrieved 2016-10-20.
  9. ^ "Startup of the Week – Endy Sleep" Calgary Herald. Retrieved 2016-10-20.
  10. ^ "For online-only retailers, a pop-up shop can be a great brand-builder" Canadian Business. Retrieved 2016-10-20.
  11. ^ a b "Dragons' Den - Endy Sleep" CBC. Accessed 3 Aug 2018.
  12. ^ Kennedy, Bruce. "Techweek Announces Techweek100 Toronto-Waterloo 2016 List" Newswire.Ca. Accessed 3 Aug 2018.
  13. ^ Cornick, Katie. "Endy Secures $1 Million To Grow Bed-In-A-Box Business" Techvibes. Accessed 3 Aug 2018.
  14. ^ a b Patterson, C. (2018) "Canadian Mattress-in-a-Box Brand ‘Endy’ Announces Expansion Amid Explosive Success" RETAIL INSIDER. Accessed 3 Aug. 2018.
  15. ^ "Endy Blog — You'll flip when you meet our new investor". blog.endy.com. Archived from the original on 2018-09-09.
  16. ^ Canadian Mattress Company Endy to Be Acquired by Sleep Country Canada in Landmark $89 Million Deal Business Wire. Retrieved 2018-11-29.
  17. ^ "Announcing Techweek100 Toronto 2016 – Waterloo 2016" Archived 2016-10-21 at the Wayback Machine Techweek. Retrieved 2016-10-20.
  18. ^ "ROSS and Uplifter Take Top Spots in Toronto TechCrunch Pitchoff Competition" Techvibes. Retrieved 2016-10-20.

External links[edit]