|Private limited with share capital |
|Founded||Bikaner, Rajasthan, India (1937 ) |
|Products||Snacks, sweets, beverages, frozen foods|
|Revenue||₹4,000 crore (US$620 million) (2016) |
Haldiram's is a major Indian sweets and snacks manufacturer based in Nagpur, Maharashtra, India. The company has manufacturing plants in Nagpur, New Delhi, Kolkata, Bikaner. Haldiram's has its own retail chain stores and a range of restaurants in Nagpur, Kolkata, Patna, and Delhi. In contemporary times, Haldiram's products are exported to several countries worldwide, including Sri Lanka, United Kingdom, United States, Canada, United Arab Emirates, Australia, New Zealand, Japan, Thailand and others.
Haldiram's was founded in 1937 by Ganga Bhisen Agrawal as a retail sweets and namkeen shop in Bikaner, Rajasthan. In expansion, the company's first manufacturing plant was located in Calcutta. In 1970 a larger manufacturing plant was established in Nagpur. Another manufacturing plant was established in New Delhi, the capital of India, in the early 1990s, which also had retail store. In 2003, the company began the process of developing convenience foods to be marketed to consumers. In 2008, the chairman of the company's Nagpur branch was Shivkishan Agarwal. In 2014, Haldiram was ranked 55th among India's most trusted brands according to the Brand Trust Report, a study conducted by Trust Research Advisory. Haldiram's products are available across 50 countries & are even present in supermarkets like Tesco, Carrefour, Spinney's & Somerfield. It started exporting to US in 1993.
Many of Haldiram's retail stores are located in North India. As part of the plans presented in the 2014 Railway budget by the then minister Sadanand Gowda of "serving better food on trains", Haldiram's started catering the Paschim Express, which runs between Amritsar and Mumbai from August 2014.
A Haldiram's restaurant,in haldirams Kolkata
Haldiram's has over 100 products. Its products include frozen foods such as frozen meals, ice cream and kulfi, sweets, cookies, crackers, sherbet, papad, savories, chips and other snacks. Haldiram's also produces fruit-flavored beverages and dairy products. The company also produces ready-to-eat food since 2010. It provides all type of traditional indian food and sweets. In the 1990s, the production of potato-based foods was enabled by the importation of machinery from the United States designed for these purposes.
Haldiram's products are marketed at various retail locations such as bakeries and confectionery stores, among others, and also on various commercial websites. The pricing of the company's products is typically inexpensive compared to similar products made by other companies. Prior and up to August 2003 in the United States market, the company's products were limited to potato chips. The company's products are carried by some Indian supermarkets in the U.S. In the U.S., Hardiram's products are popular with South Asian Americans.
Food at a Haldiram's restaurant in Delhi
Snacks refused import into the U.S. in 2015
From February 2015 onwards, a large number of Haldiram's snacks have been refused for admission into the U.S. by the U.S. Food and Drug Administration because of pesticide adulteration. The charge statement for all the rejected products is "The article is subject to refusal of admission pursuant to section 801(a)(3) in that it appears to be adulterated because it contains a pesticide chemical, which is in violation of section 402(a)(2)(B)".
Haldiram's is very traditional in terms of advertising and promotions. However, to be in sync with current times, Haldirams tied up with Prem Ratan Dhan Payo (movie) & more than 1.5 crore Haldiram snack packets were printed with the logo of the film & announcing a contest.
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