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"Every Day's A Holiday At Heritage USA!"
|Religious Theme Park & Christian Resort; Cable Television Network Broadcast & Production Facility|
|Industry||Amusement park & hotel operator
Cable television network
|Founded||1978 (closed 1989), hotel & convention center reopened in 2004 as Heritage International Ministries (NOTE: Television studios and production facility reopened in 2009 by The Broadcast Group)|
|Headquarters||Fort Mill, South Carolina, U.S.|
|Jim and Tammy Faye Bakker Messner|
Number of employees
|Parent||Heritage Village Church & Missionary Fellowship, Inc.|
Heritage USA was an American Christian theme park, water park, and residential complex built in Fort Mill, South Carolina by PTL Club (short for "Praise The Lord") founders televangelist Jim and Tammy Faye Bakker. Much of the park, the area of which once comprised 2,300 acres (9.3 km2; 3.6 sq mi), was built by noted church builder Roe Messner, who later married Tammy Faye Bakker. Pictures of the park, including the water park Heritage Island, remain accessible online. Since its closure in 1989, projects have been constructed on the grounds of the former theme park with varying success, and portions of the property have been sold to several companies.
Heritage USA opened in 1978, and by 1986 it attracted nearly 6 million visitors annually and employed around 2,500 people. The facilities included the 501-room Heritage Grand Hotel, Main Street USA, an indoor shopping complex, the Heritage Village Church, a 400-unit campground, The Jerusalem Amphitheater, conference facilities, a skating rink, prayer and counseling services, full cable TV network production studios, Bible and evangelism school, visitor retreat housing, staff and volunteer housing, timeshares and the Heritage Island water park and recreational facilities.
The September 21, 1987, issue of Time magazine noted that Jerry Falwell "plunged" down a 163 feet (50 m) "hellish" water slide called the "Typhoon" with his suit on, fulfilling "a promise made during a fund-raising drive that netted $20 million for the debt-ridden PTL". This drive eventually took the PTL Club and Heritage USA from Jim Bakker. It is noted that "Bakker arranged for Falwell to take over PTL in March in an effort to avoid what he called a 'hostile takeover' of the television ministry by people threatening to expose a sexual encounter he admitted to having seven years earlier with church secretary Jessica Hahn."
Photos circulated around the world of Falwell's fully clothed, typhoon water-slide at Heritage Island. One image appeared in "The Best of Photojournalism" in the 1987 Pictures of the Year book presented by the National Press Photographers Association. In September 1999, the Associated Press selected it as one of the top 100 national photos of the century.
In the midst of Heritage USA's high point, when it earned $126 million per year, the IRS revoked its tax exemption. Soon after Bakker's federal indictment and public condemnation over his sexual affair, attendance dropped at Heritage. Falwell argued that "PTL's Heritage USA complex in Fort Mill was competing unfairly against tax-paying tourist attractions, and that the tax-exempt ministry should be separated from the running of hotels and amusement parks." Under Falwell's leadership, Heritage USA sought chapter 11 bankruptcy protection with debts estimated at $72 million.
The 165,000 people who gave $1,000 to Jim Bakker's planned Heritage USA hotel tower in return for promised lifetime annual four-day vacation stays received $6.54 each. Starting in 1987, however, Bakker's legal and personal troubles made headlines, and in September 1989 Hurricane Hugo caused severe damage to many of the buildings. Heritage USA closed shortly after the storm.
In 1991, the Heritage USA property was purchased for $52 million by San Diego evangelist Morris Cerullo in partnership with a Malaysian investment group, MUI Group (Malayan United Industries Berhad). The property was renamed "New Heritage USA". The partnership between Cerullo and MUI ended over a disagreement concerning Cerullo's issuance of discount cards to New Heritage USA. MUI filed suit against Cerullo and ultimately bought out his interest in the venture, renaming the property Regent Park. Cerullo retained control of PTL's cable network, which at the time was known as "The Inspirational Network", ultimately moving it to Charlotte, North Carolina and renaming it "The New Inspirational Network".
Today, it is known as The Inspiration Network (INSP). MUI is the parent company of Laura Ashley plc which moved its US headquarters and distribution center to the property. The corporate offices of Laura Ashley are located in the former PTL World Outreach Center, the pyramid-shaped building which formerly housed Jim & Tammy Faye Bakkers' offices as well as those of the leaders of PTL. Since MUI purchased the building, it has been renamed "The Regent Building". Through its local subsidiary, Regent Carolina Corporation, MUI built a golf course and residential development on the majority of the former Heritage USA property. For a short period of time in the 1990s, MUI attempted to operate the 501-room hotel and resort under a management agreement with Radisson Hotels, calling the property the "Radisson Grand Resort," but the complex was not successful as a secular venture without its religious emphasis and ultimately closed and fell into disrepair.
In December 2004, the remainder of the Heritage USA property was sold to Coulston Enterprises, owned by local developer and former MUI executive Earl Coulston. Coulston Enterprises sold portions of the property formerly housing the PTL Ministry to MorningStar Ministries of Charlotte, North Carolina, headed by Rick Joyner and Flames-of-Fire Ministries of Fort Mill, headed by Coulston's wife, Sabrina. MorningStar is in the process[when?] of ongoing renovations to the portions of the property purchased by the ministry, while the buildings that had housed Flames-of-Fire have since been sold to The Broadcast Group, a television and multi-media production company headed by Dr. Dale Hill, who formerly worked for Bakker and PTL. Coulston Enterprises has developed several new subdivisions featuring single family homes on the remainder of the property. The Coulston-developed residential portion of the property is called Regal Manor.
In January 2006, a 24-hour prayer ministry also began its endeavor at the former Heritage USA. The Zadok House of Prayer (ZHOP) formed with dozens of musicians and prayer leaders relocating from the International House of Prayer in Kansas City. In April 2009, ZHOP relocated from the grounds, and the building that housed their ministry, a revamped former PTL warehouse complex, has been sold to MorningStar Fellowship Church. It now houses MorningStar's K-12 private school Comenius School of Creative Leadership (CSCL), in Fort Mill, South Carolina.
In late 2006, the IRS placed a tax lien for $13.2 million on Regent Carolina Corporation, which had not yet transferred control of the golf course, common areas, and roads to the Regent Park homeowners association. The golf course was subsequently sold to a new company, Southern Gailes.
The former Heritage USA property today
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The Heritage Grand Hotel has been completely restored and continues to be used as a hotel and conference center, with some of the former interior hotel rooms being combined and converted into private condominiums. The portions of the hotel comprising the condos is known as Heritage Court & Heritage Suites. The hotel's atrium is used as a church for MorningStar's local congregation, MorningStar Fellowship Church. While the hotel is still known as the Heritage Grand Hotel, the complex which comprises the hotel, shops & conference area has been renamed Heritage International Ministries (HIM). HIM had its grand opening in September 2007, and its spiritual grand opening on January 1, 2008.
The property encompassing the "Jerusalem Amphitheater" (a.k.a. "King's Arena") and campground is owned by real estate developer Earl Coulston. With the exception of the campgrounds which have been renovated and are now known as Crown International Campgrounds, the outdoor amphitheater has been demolished. A large portion of the amphitheater was demolished as a part of announced plans by Coulston to retrofit it with a roof and turn it into a venue for youth concerts. This never materialized and the amphitheater remained abandoned for many years before being torn down in October 2012. Coulston entered into a lease/purchase agreement in April 2009 with Charlotte, North Carolina-based The Broadcast Group, a multimedia production and training company founded in 1986 by former PTL Television Network executive Dr. Dale Hill for the portion of the property encompassing the former "Barn Auditorium", "Total Learning Center", and "PTL Television Network Studios".
The site was renamed "The Broadcast Group Complex". The former PTL Television Studios and adjacent Total Learning Center complex were almost immediately renovated and reopened upon the closing of the lease/purchase agreement in 2009. The Barn Auditorium renovations were completed in April 2012 and the facility reopened at that time. It was rebranded as The Barn at Regent Park.
In February 2014, The Broadcast Group suddenly relocated their operations from the buildings to an office park off nearby Carowinds Boulevard in Fort Mill and shortly thereafter it was announced that all of the buildings and the surrounding 18-acre property were acquired by Antioch International Church, a church and ministry operating from a converted/renovated former PTL warehouse near the Heritage Grand Hotel for $3.81 million on April 24, 2014 per York County, South Carolina tax records. Antioch has moved their church to the property at 8400 Regent Parkway and now uses the former Barn Auditorium as their new church home. The complex comprising The Barn & studios has since been renamed The River Place.
In January 2009, a group billing themselves "Friends of The Upper Room" created an online petition to Flames-of-Fire Ministry and Coulston Enterprises, then owners of The Upper Room, asking them to consider donating the building to another ministry or selling it at a reduced price in order to save the property from rumored demolition plans. Initial indications from representatives of the property's owners in early 2008 were that the building may be demolished to make way for a Coulston-planned townhouse complex. However, later reports indicated that this project and others on the site may have been put on hold due to the sagging economy. Hence, the Upper Room building and other surrounding properties were placed up for sale.
As of November 2010, over 565 concerned persons and interested parties had signed the petition asking that the building be spared and reopened as rumors continued to circulate that the building's owners planned to demolish it. In May 2010, the Friends of the Upper Room called for daily worldwide prayer beginning May 8, 2010, and asked interested persons from around the world to pray for the building's future. On November 19, 2010, it was announced that The Upper Room had been acquired by Christian concert promoter Russell James, who planned to begin renovations December 1, 2010, with a scheduled January 1, 2011, reopening and it would be known as the Upper Room Chapel.
The facility underwent extensive restoration both inside and out, with the famed outdoor "Walk of Faith" being restored and is again used for its original purpose, as a house of intercessory prayer. It will ultimately once again be open 24 hours a day, with live video streaming so that persons visiting the website will be able to see the happenings at the chapel. On February 25, 2013, Jim Bakker and his wife Lori returned to the former Heritage USA property in Fort Mill and broadcast his Jim Bakker Show from his old studios located on the property. Special services were also held in the nearby Upper Room Chapel and Heritage Grand Hotel earlier that week.
On March 19, 2013, developer Earl Coulston who had purchased much of the former Heritage USA property began demolition on "The King's Castle", an abandoned arcade and go-kart track that was originally to have been the world's largest Wendy's restaurant. The restaurant was under construction at the time of the Bakkers' departure in the late 1980s; however construction ceased when Heritage USA was plunged into bankruptcy and payments to contractor Roe Messner were stopped. The castle was later completed by Heritage USA's then new owner, Regent Carolina Corporation (f/k/a New Heritage Carolina Corporation), a subdidiary of MUI Corporation of Malaysia. It was utilized for several years as an arcade and go kart track before closing and falling into disrepair and ultimately being abandoned. Coulston jointly owned the building with neighboring MorningStar Fellowship Church as his property line ran through the rear portion of the building. MorningStar had originally intended the castle to be renovated and used as a possible youth center but later determined that it had been too heavily vandalized and was in too much disrepair to renovate. Coulston approached MorningStar and offered to pay for the cost of the demolition since it was partially on his property and abutted a nearby townhome complex that he is developing. As soon as demolition began, it was halted later the same day because the contractor did not have proper permitting from either the State of South Carolina or York County. Demolition resumed once the proper permits were secured and the site has since been cleared.
- Heritage International Ministries home page; accessed August 6, 2014.
- "PTL Heritage USA, Fort Mill, SC". Illicitohio.com. Retrieved 2010-02-14.
- "American Notes: Fund Raising". Time. September 21, 1987. Retrieved 2007-01-04.
- Profile PTL Club, scencyclopedia.com; accessed August 6, 2014.
- Fredric L. Rice (2001-06-01). "Organized Crime Civilian Response". Associated Press.
- "Jerry Falwell". Aburriss.tripod.com. 1987-09-10. Retrieved 2010-02-14.
- Elkins, Ken (2007-01-26). "Reclaiming heritage – Charlotte BusinessJournal". Bizjournals.com. Retrieved 2010-02-14.
- The Nehemiah Project; accessed August 6, 2014.
- Allen, Jonathan (2009-02-03). "Effort on to save PTL's "Upper Room"". Fort Mill Times. Retrieved 2010-02-14.
Current religious uses of the property
- Comenius School for Creative Leadership - MorningStar Ministries' K-12 Private School
- Freedom Christian Center Fort Mill - Pastor Ron Lambright. Meets each Sunday morning at the Upper Room Chapel
- Fresh Fire USA Ministry - Todd Bentley's ministry operates in a former PTL warehouse at 8180 Regent Parkway
- Heritage International Ministries Conference Center - The Heritage Grand Hotel and Main Street USA
- Holy Ghost Jubilee Ministries - church operating in the former Heritage USA Campground Check-In building
- Iglesia Amanecer (Sunrise Church) - Spanish-speaking church pastored by Tomas Becotte located in the Grand Ballroom of the Heritage Grand Hotel
- Legacy Church Experience - Pastor Steve D. Wright. Located in a converted former PTL warehouse at 8161 Regent Parkway
- MorningStar Fellowship Church - sanctuary is in the atrium of the Heritage Grand Hotel
- MorningStar Ministries - Rick Joyner's ministry offices are located in the Heritage Grand Hotel
- World Outreach Center – church operating in the former Heritage USA Welcome Center building
- A Greater Works Church - Pastor Germaine Nichols. Located at 8169 Regent Parkway
- All Nations Church – home of Mahesh Chavda Ministries – operating in the former Fort Hope complex
- Antioch International Church - home of Christians for Messiah Ministries - operating in the former Barn Auditorium & PTL Studios, now known as The River Place complex
- Randy Hill Ministries - weekly services held in the Upper Room Chapel
- The River Place - the new name given to the complex that comprises the former PTL Studios and The Barn Auditorium
- Upper Room Chapel - house of intercessory prayer and worship
Current secular uses of the property
- Crown Cove RV Park - Former PTL campgrounds.
- Laura Ashley USA - The former PTL World Outreach Center (Pyramid Building) is now known as the Regent Building and is the corporate headquarters of Laura Ashley USA.
- Regal Manor - The residential portion of the former Heritage USA located beyond the railroad tracks.
- Regent Park Golf Club & Academy — Regent Park Golf Club Home page.
- Regent Park Homeowner's Association Website - The residential portion of the former Heritage USA property located between Highway 21 and the railroad tracks.