KVRV

Coordinates: 38°32′24″N 122°57′43″W / 38.540°N 122.962°W / 38.540; -122.962
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KVRV
Broadcast areaSanta Rosa, California
Frequency97.7 MHz
Branding97.7 The River
Programming
FormatClassic rock
Ownership
Owner
  • Lawrence Amaturo
  • (Amaturo Sonoma Media Group, LLC)
History
First air date
November 20, 1977 (as KRJB)
Former call signs
KRJB (1977-1986)
KKBR (1/7/1986-1/16/1986)
KMGG (1986-2003)
Call sign meaning
K V RiVer
Technical information
Facility ID51218
ClassB1
ERP2,050 watts
HAAT342 meters
Links
WebcastListen Live
Website977theriver.com

KVRV (97.7 FM, "The River") is a commercial radio station licensed to Monte Rio, California, broadcasting to the Santa Rosa, California area.

KVRV airs a classic rock music format branded as "The River" (a local reference to the Russian River). Their studios are in Santa Rosa, CA.

External links

38°32′24″N 122°57′43″W / 38.540°N 122.962°W / 38.540; -122.962