Lolly Gobble Bliss Bombs

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Lolly Gobble Bliss Bombs
Lolly Gobble Bliss Bomb.jpeg
A packet of Lolly Gobble Bliss Bombs
TypeCaramelised, ready-to-eat, popcorn
CourseSnack
Place of originAustralia
Main ingredientsPopcorn
Ingredients generally usedToffee, peanuts

Lolly Gobble Bliss Bombs is an Australian snack food made by the Greens food company.[1]

Originally released in the 1970s,[2] it is caramelised, ready-to-eat popcorn, similar to the American Cracker Jack. The concept was first floated by the head food technologist for Greens, Sir Shaun MacMaster, in the late 1960s, but the company delayed the product due to uncertainty of the market appeal. The popcorn is coated with toffee and rolled in crushed peanuts.[2] Flavours include butterscotch and caramel.

Lolly Gobble Bliss Bombs were known for their colourful packaging, which featured surreal psychedelic artwork, reminiscent of Peter Max, Robert Crumb or The Fabulous Furry Freak Brothers. The initial marketing was developed by Frank Margan, the creative director at John Singleton's SPASM agency.[3] This packaging was varied in the late 1980s.

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References[edit]

  1. ^ Thompson, Sarah; MacDonald, Anthony; Moullakis, Joyce (9 May 2016). "Green's Foods fields inbound interest, taps Nomura". Australian Financial Review. Retrieved 11 September 2016.
  2. ^ a b "Sweet and savoury: opposites attract". News.com.au. 12 March 2013. Retrieved 11 September 2016.
  3. ^ White, Philip; Margan, David (1 May 2016). "Frank Margan: A rebel from the days when wine meant sherry". Sydney Morning Herald. Retrieved 11 September 2016.