Act II (popcorn)
|Product type||Microwave popcorn|
|Previous owners||Golden Valley Microwave Foods|
|Registered as a trademark in||
Act II is a brand of microwave popcorn in North America that is ostensibly based on the look and taste of movie theater popcorn. It is currently made and distributed by Conagra Brands. Act II was preceded in the popcorn market by Act I, an early microwave popcorn that had to be stored in the refrigerator due its real butter content. Act I was introduced in 1981. In 1984, Act II, a shelf stable microwave popcorn was released, becoming the first mass-marketed microwave popcorn.
The Edina facility was closed and manufacturing moved to other manufacturing plants in the USA and Mexico.
The popcorn bag used in Act II was invented by James Watkins, a former engineer for the Pillsbury Company in Minneapolis, MN and then Founder/President of Golden Valley Microwave Foods.
- American Eats Archived May 13, 2007, at the Wayback Machine, Salty Snacks. History Channel, 2006.
- GVMF Address from "Archived copy". Archived from the original on 2011-02-07. Retrieved 2008-12-13.CS1 maint: archived copy as title (link)
- Information from GVMF archived web site at http://web.archive.bibalex.org/web/19980131035734/www.gvmf.com/company.htm[permanent dead link]
- Act II - Brand website
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