Magisto
| Original author(s) | Oren Boiman, Alex Rav Acha |
|---|---|
| Initial release | December 19, 2011 |
| Operating system | iOS 6.0 or later; Android 2.2 or later; |
| Available in | English |
| Type | Video Editing |
| Website | www |
Magisto is a web application and mobile app for automated video editing and storytelling aimed at consumers and businesses. According to the website, Magisto aims to solve the problem of video editing being too complicated and time-consuming by letting users edit their videos in a click.[1]
Technology
The Israel-based company has built its service on patent-pending image analysis technology that analyzes unedited videos and identifies the most interesting parts. The system recognizes faces, animals, landscapes, action sequences, movements and other interesting content within the video, as well as analyzes speech and audio. These scenes are then edited together, along with music and effects, into share-worthy clips.[2][3]
Automatic video editing
Automatic video editing products have emerged over the past decade in order to make video editing accessible to a broader consumer market. Automatic video editing technology does the work for the user, eliminating the need for a deeper understanding or knowledge of how to use complicated video editing software. Muvee Technologies introduced autoProducer, the first PC-based automatic video editing platform, in 2001. Other solutions, including Sony’s MovieShaker and Roxio Cinematic, followed in 2002.[4] As smartphones and consumer video recording devices become more prevalent the need for an easier video solution has led to a renewed interest in automatic video editing.[5]
Magisto has been compared to Videolicious and Animoto; however, Videolicious is not available on Android.[6]
Music
The Magisto app contains a library of music for users to utilize in their video creations. The music, largely by independent artists, is sorted by mood and is licensed for in-app use.[7]
Featured songs by theme
As of June 2015, Magisto's music library included, not comprehensively, the following themes and songs:[8]
| No. | Title | Performer(s) | Length |
|---|---|---|---|
| 1. | "Better Life" | Yellow Pioneers | |
| 2. | "Wonderful World" | Fisher | |
| 3. | "The Way I Like You" | Guye Frayo | |
| 4. | "Oh Oh We Feel One Together" | Pascale Salkin | |
| 5. | "Sunshine Avenue" | The Moth & The Flame | |
| 6. | "Light" | Anna Ihlis | |
| 7. | "Hello (Instrumental)" | Nadia Fay | |
| 8. | "Never Stop Dreaming" | Colorsound | |
| 9. | "I'll Be The Light" | Shadows On Stars | |
| 10. | "Sun (Instrumental)" | The Miracals | |
| 11. | "Call Me (Instrumental)" | Federico Chieli | |
| 12. | "Follow Your Heart" | Mike Mineo |
| No. | Title | Performer(s) | Length |
|---|---|---|---|
| 1. | "The Wakz" | The Wakz | |
| 2. | "High Life" | Pennyloafs | |
| 3. | "Respect My Fresh" | God-Des and She | |
| 4. | "We Victorious" | Brian Lee | |
| 5. | "Great Day" | Down Up | |
| 6. | "That's How It Goes" | DWB | |
| 7. | "Magic" | Ozwald Bozwald | |
| 8. | "Wings (Instrumental)" | The Relay Company | |
| 9. | "Gravity (Gotta Fly)" | The Vibrant Sound | |
| 10. | "Bob (Instrumental)" | Vakseen LLC | |
| 11. | "Clap Clap" | Treologic | |
| 12. | "Comet" | Hey Champ | |
| 13. | "You Take It" | Cassette Kids | |
| 14. | "Body Double (Instrumental)" | RuiZ | |
| 15. | "My Decision" | KOBAINER |
| No. | Title | Performer(s) | Length |
|---|---|---|---|
| 1. | "Better With You" | Cathy Heller | |
| 2. | "I Do" | Mika Cole | |
| 3. | "Lovemarch" | Anna Ihlis | |
| 4. | "Always" | Neo Cartoon Lover | |
| 5. | "Daydreaming" | Tess Henley | |
| 6. | "Honeycomb" | Nadia Fay | |
| 7. | "Wake Up" | Jonathan Winstead | |
| 8. | "City of Lovers (Instrumental)" | Baby Monster | |
| 9. | "Bring Me To Life" | Dot Dot Dot | |
| 10. | "Only You" | Eikon | |
| 11. | "Secret Crush" | Fresh Big Mouf |
| No. | Title | Performer(s) | Length |
|---|---|---|---|
| 1. | "Dream Eyes (Instrumental)" | Mokhov | |
| 2. | "Cascade" | Adam Fielding | |
| 3. | "All I Ever Wanted" | Tony Lewis | |
| 4. | "Boogieman Radio" | Filter Kingz | |
| 5. | "Dynamite" | The Measels | |
| 6. | "Ya Heard" | Turnt Out Media | |
| 7. | "Understudy" | Ninth Floor Mannequin | |
| 8. | "J Funk" | Norton Blue | |
| 9. | "Space in the Place" | Don Winsley | |
| 10. | "Truth From Fiction" | The Response | |
| 11. | "Missing Her" | Filter Kingz |
| No. | Title | Performer(s) | Length |
|---|---|---|---|
| 1. | "Movin' To The Music" | Sonic Boyz | |
| 2. | "Record And Rock" | Brooklyn Haley | |
| 3. | "Wake Me Up" | Girls Love Shoes | |
| 4. | "Grace Under Fire" | RuiZ | |
| 5. | "40 Winks" | Marla | |
| 6. | "When It Hips We Hop It" | Adi Ulmansky | |
| 7. | "C'on Y'All" | Salme Dahlstrom | |
| 8. | "Call My Name" | Young London | |
| 9. | "Baby, I" | Fialta | |
| 10. | "Rock This World Tonight" | Analogue Revolution | |
| 11. | "Here Tonight" | Orange Avenue | |
| 12. | "Capoeira Rock" | Spag Heddy | |
| 13. | "That's How It Goes" | DWB | |
| 14. | "Sisters Are Forever" | Sexy Kids | |
| 15. | "Let You Down" | Black Rebel Motorcycle Club | |
| 16. | "Let Cosmic" | The Special Ks |
| No. | Title | Performer(s) | Length |
|---|---|---|---|
| 1. | "I Do" | Download | |
| 2. | "My Life Sings" | FUE | |
| 3. | "Sun" | The Miracals | |
| 4. | "Weekend" | Ryan Powers and The Secret Weapons | |
| 5. | "Grandfather Clock" | Apple Horse | |
| 6. | "Velvet" | F. Di Giambattista | |
| 7. | "Pretty Eyes" | Dream Brother | |
| 8. | "Shake Like That" | Pictures of Then | |
| 9. | "Time To Say Goodbye" | Andrew Hunt | |
| 10. | "Dog Out Of Water" | The Color Bars | |
| 11. | "Chemicals and Compromise" | Goodbyehome | |
| 12. | "Upside Of Down" | Benita Hill | |
| 13. | "The Feel" | Backnbloom | |
| 14. | "What You Need" | Chrys Ryan | |
| 15. | "Late In The Day" | Sun Tailor |
| No. | Title | Performer(s) | Length |
|---|---|---|---|
| 1. | "Horizons" | bourbon rose | |
| 2. | "Dreamers" | Kyle Steckley | |
| 3. | "Animals" | Bear Scout | |
| 4. | "When It Hips We Hop It" | Adi Ulmansky | |
| 5. | "Dark Blue (Instrumental)" | The Special Ks | |
| 6. | "Cosmic (Instrumental)" | The Special Ks | |
| 7. | "Beyond Reach" | Pistol Shrimp | |
| 8. | "Princess Coca" | Gidropony | |
| 9. | "Ivy League Circus" | Gordon Voldwell | |
| 10. | "It All Comes Back To Me" | Baby Monster | |
| 11. | "Hit The Wall (Instrumental)" | The Ivorys | |
| 12. | "Birds of Prey" | Bearstronaut | |
| 13. | "Paper Hands" | Magnetic Poetry |
| No. | Title | Performer(s) | Length |
|---|---|---|---|
| 1. | "Party Out Tonight" | Szilva | |
| 2. | "Sugar Sweet (Instrumental)" | Szilva | |
| 3. | "General Error" | 047 | |
| 4. | "Wake Me Up" | Girls Love Shoes | |
| 5. | "Believe" | Pascale Salkin | |
| 6. | "Bye Bye Baby" | Sarah Ozelle | |
| 7. | "LOL!" | Lunch Break Betty | |
| 8. | "Hippyness" | Gidropony | |
| 9. | "Oriental Video Game (Instrumental)" | The Foundry Labs | |
| 10. | "Always" | Neo Cartoon Lover | |
| 11. | "Sweat Pant Bandits" | Shadows On Stars | |
| 12. | "My Leather, My Feather" | Stepdad | |
| 13. | "Best Foot On The Ground" | Callel |
| No. | Title | Performer(s) | Length |
|---|---|---|---|
| 1. | "You Make Me Happy" | Cathy Heller | |
| 2. | "Jumpking Balls" | Pink | |
| 3. | "Icing On The Cake" | Charity Vance | |
| 4. | "Take It Easy" | Fleisis | |
| 5. | "Who's My Pretty Baby" | Elizabeth Mitchell | |
| 6. | "Good Friends Are Forever" | The Friends | |
| 7. | "Good Day" | Robyn Dell'Unto | |
| 8. | "Bonita" | Shayna Zaid And The Catch | |
| 9. | "Summer Escape" | Andrea Wittgens | |
| 10. | "DAISY (Instrumental)" | Maryann and Michael Tedstone | |
| 11. | "Bring Me To Life" | Dot Dot Dot | |
| 12. | "I At Love (Instrumental)" | Matthew Tishler | |
| 13. | "Homecoming" | Alma | |
| 14. | "Fireflies In The Night" | Shayna Zaid And The Catch | |
| 15. | "Sorry You're Leaving" | Thefishproductions | |
| 16. | "Finding" | Rebecca Zapen | |
| 17. | "High On A Feeling" | Winston Giles | |
| 18. | "Dance" | Anna Ihlis |
History
2009
Magisto was founded in 2009 as SightEra (LTD) by Dr. Oren Boiman (CEO) and Dr. Alex Rav-Acha (CTO) with the mission of making it easy for anyone to edit videos, regardless of video editing expertise. The inspiration for Magisto came when CEO Boiman’s first daughter was born in 2005. Boiman, like many others, was frustrated with the fact that had to spend many hours editing together videos of his daughter and he saw the need for an easier way to capture and share video memories without the time-consuming process of video editing.[9]
2011
- Magisto was launched publicly on September 20, 2011, as an automatic video editing web application through which users can upload their unedited video footage, choose a title and soundtrack and have their video edited for them automatically. Unlike other video editing software and applications, Magisto doesn’t require any knowledge of how to edit videos.[10]
- On September 21, 2011 Magisto was added to YouTube Create’s collection of video production applications, introducing the application to the YouTube community.[11]
2012
- The Magisto iPhone app was launched publicly at the 2012 International Consumer Electronics Show (CES) in Las Vegas. At CES, the company was also declared winner of the 2012 CES Mobile App Showdown.
- On August 28, 2012 Magisto launched the Android app on Google Play.
- On September 13, 2012 Magisto launched a Chrome application and announced Google Drive integration.
2013
- On March 7, 2013, Magisto reported reaching 5 million users.[12]
- Google listed Magisto as an [13] Editors’ Choice on its list of Best Apps of 2013
- In September 2013, the company reported that 10 million users had downloaded the App.[14]
2014
In February, 2014 Magisto reported that they had 20 million users and were gaining 2 million new users per month.[15] The company also confirmed the latest investment from Russian internet company, Mail.Ru Group.
In September 2014, Magisto rolled out a new feature called, ‘Instagram Ready’ which allows users to upload 15 second clips that are automatically formatted for Instagram.[16] In the same month Magisto also launched a new feature for iOS and Android users, called ‘Surprise Me’[17] which creates video from still photographs on users’ smartphones.
In 2014, Magisto was placed 9th on the 2014 Deloitte Israel Technology Fast 50 list, as one of the fastest growing technology companies,[18] and was named as a finalist in the Red Herring’s Top 100 Europe award.[19]
2015
In January 2015, Magisto participated in a statistical analysis on the habits of smartphone users in conjunction with Gigaom.[20]
In July 2015, Magisto released an editing theme dedicated to Jerry Garcia, endorsed by his daughter Trixie.[21]
Funding Rounds
In 2010, the company received more than $5.5 million in series A and B from Magma ventures Partners and Horizons ventures.
In September 2011, at the same time as the public launch of their automatic video editing web application, Magisto announced a $5.5 million Series B funding round led by Li Ka-shing’s Horizons Ventures. Li Ka-Shing is known for making early-stage investments in companies like Facebook, Spotify, SecondMarket and Siri.[22][23] Other investors include Magma Venture Partners, which has participated in three rounds of funding for Magisto.[24]
In 2014, the company received $2 million in Venture Funding from Magma ventures Partners, Qualcomm Ventures, Horizons Ventures and the Mail.Ru Group.
Business model
Magisto has a freemium business model. Users can create their video clips for free. However, they plan to offer premium features like HD ([High-definition video]), unbranded videos and the ability to download videos in the future.[25]
Awards
Magisto won first place at Technonomy3, an annual Internet Technology start-up competition in Israel. Judges of the competition included Jeff Pulver, TechCrunch editor Mike Butcher, investor Yaron Samid, Bessemer Venture Partners Israel partner Adam Fisher and Brad McCarty of The Next Web.[26]
See also
References
- ^ "Magisto - FAQ". Magisto.
- ^ Locke, Laura (September 20, 2011). "Magisto automates online video editing for you". CNET.
- ^ September 20, 2011. Grove; Automated Video Editing Site Makes Movie Magic Out of Raw Footage by Jennifer Van
- ^ April 23, 2002. Cinematic [1] by Jan Ozer
- ^ Jul 11, 2011. Smartphone Adoption and Usage [2] by Aaron Smith
- ^ Wheatley, Mike (January 19, 2015). "Magisto: A simple tool to create professional video listings". Reality BizNews.
- ^ "Tuesday Tips: How To Personalize Your Movie With Your Own Music". Magisto. Retrieved June 24, 2015.
- ^ Magisto. 2015. Version: 3.8.0 (Mobile software application).
- ^ August 16, 2011. Meet The Magisto Team. CEO & Co-Founder: Oren Boiman [3] by Magisto
- ^ September 20th, 2011. Magisto raises $5.5M for automatic video editing tool Magisto raises $5.5M for automatic video editing tool by Robin Wauters
- ^ September 21, 2011. Additional Creator Tools from YouTube by Shenaz Zack Mistry, Product Manager
- ^ Magisto Hits Milestone of 5 Million Users With 1 Million Downloads in the Last Month, PRNewswire, March 7, 2013
- ^ "Magisto Video Editor & Maker - On Google Play". Google Play.
- ^ Cheredar, Tom (September 19, 2013). "With 10M users, Magisto's automatic moviemaker app commands the ad potential of a cable TV show". Venture Beat.
- ^ "Magisto Continues Its Juggernaut Through Mobile Video: Announces Investment From Russian Internet Giant Mail.Ru Group; Doubles Registrants To 20mm Users". PR Newswire. February 21, 2014.
- ^ Sawers, Paul (September 10, 2014). "Magisto for Android now lets you assemble 15-second videos to share on Instagram". The Next Web.
- ^ Roettgers, Janko (September 4, 2014). "Magisto launches Surprise Me to automatically generate videos from your camera roll". Gigacom.
- ^ "Magisto Selected as 2014 Deloitte Israel Technology Fast 50 Company". Magisto. October 21, 2014.
- ^ "Magisto is a Finalist for the 2014 Red Herring Top 100 Europe Award". Magisto. March 24, 2014.
- ^ Roettgers, Janko (January 23, 2015). "Special report: How we really use our camera phones". Gigacom.
- ^ Jon Blistein. "Jerry Garcia Inspires New Video-Editing Program, Fan Contest". Rollingstone.com.
- ^ June 2009,Hong-Kong. Li Ka-shing Li Ka-shing
- ^ September 2011. Billionaire Li Ka-shing Sinks $5M Into Automatic Video Editor Magisto http://www.forbes.com/sites/parmyolson/2011/09/20/billionaire-li-ka-shing-sinks-5m-into-automatic-video-editor-magisto/ by Parmy Olson, Forbes Staff
- ^ "Magma Venture Partners | CrunchBase".
- ^ Sep 20, 2011. "Magisto raises $5.5M to magically edit your videos" by Ryan Lawler
- ^ Techonomy 3 – Platform for Israeli companies to announce their product internationally [4]
External links
- Online video editing by Magisto