Mattel163

Mattel163
Formation	2017
Founder	Amy Huang
Type	Joint venture
Headquarters	El Segundo, California; Hong Kong, China;
Products	UNO!, Phase 10, Skip-Bo
Services	Video game development
Owner	Mattel (50%); NetEase (50%)
Website	https://mattel163.com

Mattel163 Limited is a 50–50 joint venture between American toy manufacturing and entertainment company Mattel and Chinese Internet company NetEase, aimed for developing and publishing online video games based on the former's intellectual properties.^[2] Its headquarters are located in both Hangzhou, China and El Segundo, California. The "163" in the name refers to the NetEase's domain, 163.com.

The first product published was UNO!, originally launched for Facebook Instant Games in 2017,^[3] and launched later on iOS and Android.

History[edit]

At near end of 2017, Mattel and NetEase partnered to create a new development studio. Mattel163 CEO Amy Huang-Lee says:^[1]

It was a very good match for both companies. One wanted to get into digital entertainment, while the other wanted to get into markets outside of China. It took about a year. We started discussing everything in late 2016 and we spent most of 2017 working out the details. We started then working on Uno, which was our first game.

On October 12, 2019, Mattel163 released Phase 10: World Tour, a mobile card game in the likeness of UNO!.^[4]

In 2021, Mattel163 released the mobile version of Skip-Bo.^[5]

Video games published[edit]

UNO!, based on the Uno card game

Phase 10, based on the Rummy card game

Skip-Bo, based on the Spite and Malice card game

References[edit]

^ ^a ^b "NetEase and Mattel launch new game studio". GamesIndustry.biz. 30 January 2018. Retrieved 16 February 2022.
^ "Mattel's video game division eyes original IP". GamesIndustry.biz. 26 February 2019. Retrieved 18 February 2022.
^ "World's Card Game, UNO™, Launches on Facebook Messenger". Let's Play UNO. 25 January 2018. Retrieved 20 February 2022.
^ Hargrave, Christian (October 25, 2019). "Phase10 now available". App Developer Magazine. Retrieved May 11, 2023.
^ Botadkar, Tanish (2021-11-09). "Skip-Bo, the classic board game, has already been played over three million times since its launch last week". Pocket Gamer. Retrieved 2023-09-02.

External links[edit]

• Official website

[M163launch-1] "NetEase and Mattel launch new game studio". GamesIndustry.biz. 30 January 2018. Retrieved 16 February 2022.

[2] "Mattel's video game division eyes original IP". GamesIndustry.biz. 26 February 2019. Retrieved 18 February 2022.

[3] "World's Card Game, UNO™, Launches on Facebook Messenger". Let's Play UNO. 25 January 2018. Retrieved 20 February 2022.

[4] Hargrave, Christian (October 25, 2019). "Phase10 now available". App Developer Magazine. Retrieved May 11, 2023.

[5] Botadkar, Tanish (2021-11-09). "Skip-Bo, the classic board game, has already been played over three million times since its launch last week". Pocket Gamer. Retrieved 2023-09-02.

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