"Mr. Plow" is the ninth episode of The Simpsons' fourth season. It originally aired on the Fox network in the United States on November 19, 1992. In the episode, Homer buys a snow plow and starts a business plowing driveways. It is a huge success, and inspired by this, Barney Gumble starts a rival company and quickly puts Homer out of business. The episode was written by Jon Vitti and directed by Jim Reardon. The episode was well received, with some critics calling it one of the best in the show's history. In 1993, Dan Castellaneta won his second Emmy Award for "Outstanding Voice-Over Performance" for this episode. The episode was also submitted in the "Outstanding Comedy Series" category although ultimately it was not nominated.
Springfield is hit by a blizzard, so Marge calls Homer at Moe's Tavern and tells him to come home. While on the way home, Homer's view is obscured by the snow and he crashes into the family's station wagon. As both cars are completely totaled, Homer begins searching for a new car, and after several unsuccessful attempts, the family go to a car show.
After an unsettling encounter with Adam West, a salesman talks Homer into getting a snowplow. Homer agrees on the basis that he can make the payments by plowing people's driveways. Homer starts his snow plow business, titled "Mr. Plow", but he has trouble finding any customers. His advertising campaigns are unsuccessful until Lisa suggests an advertisement on late night local television. The resulting commercial and jingle attracts lots of customers and the business is a booming success. Homer is given the key to the city in recognition of his service to the community.
Barney Gumble, after being humiliated while working as a mascot for a baby supply store, asks how he can be a success as well. Homer advises him go out and be the best Barney he can be. The next day it is revealed that Barney has purchased an even bigger plow, and has started a rival company under the title of "Plow King". Barney creates his own commercial, with Linda Ronstadt involved in singing the jingle, which defames and slanders Homer. Homer pays an agency to make him a new commercial, which turns out to be completely nonsensical. Homer loses his success to Barney, and Mayor Quimby retrieves the key to the city from Homer and gives it to Barney.
To get revenge and regain his customers, Homer tricks Barney into plowing a driveway on Widow's Peak, a large treacherous mountain outside of town. Homer begins to plow driveways again, but sees a news report showing that Barney has been trapped in an avalanche. Homer immediately drives to the mountain and rescues Barney. The friends resolve their differences and agree to work together in the plow business, claiming that "When two best friends work together not even God himself can stop them!". Angered, God sarcastically says "Oh, no?" and promptly retaliates by causing a heat wave, melting all the snow and effectively putting them both out of business, as Homer can no longer make the snowplow payments, and as a result his plow is soon repossessed, and things return to normal. However, Homer retains the Mr. Plow jacket as a memento from his earlier job, and Marge asks him to wear it to bed.
When the episode was being written, many writers' contracts had just expired, so there was a small number of writers at the annual story retreat. Al Jean was very nervous about how they could write a whole new season with such a small crew. In addition, there were several scenes added after the animatic, making the schedule even tighter. However, Jon Vitti was very committed to this episode and pitched almost the entire plot by himself. Vitti's inspiration for the episode was when he noticed that very few TV shows portray snow outside of Thanksgiving or Christmas, so he wanted to do an episode with snow involved. From this idea he developed the "friends in competition with each other" plot, which led to Homer getting the plow from a car show.
From this came Vitti's plan; have Adam West be at the car show, so then they could hire him for the voice acting and Vitti could finally meet him. The other writers agreed because they were all big fans of Batman when they were children and also wanted to meet Adam West. Matt Groening said that West was one of the most popular people to ever come to the studio. Linda Ronstadt was recorded in San Francisco. Jon Vitti was tasked with recording Ronstadt and he enjoyed it immensely. He remarked the most beautiful thing he has ever heard is Ronstadt singing the Spanish Plow King jingle.
Two more script changes that put extra pressure on the episode were a post-animatic rewrite and a complete character change. In the original script for the episode, Lenny was going to be Homer's rival as the Plow King. The idea was quickly dropped because it did not seem to fit in. The post-animatic rewrite was to include the joke in which Homer uses the radio dial to tip the precariously balanced plow back onto the road. This joke was created by Conan O'Brien, and the writers liked it so much that they included it in the episode.
The Simpsons team encountered trouble with the network censors in the scene where Homer answers the phone and pretends to be Tony Dow from Leave it to Beaver. After a brief pause Homer replies to an inquiry by the person on the phone with "Yeah, they were gay." The censors refused to allow the line to be aired fearing legal recourse for libel. The Simpsons crew protested, arguing that no one in particular was being implied, and that the "they" could be anybody. After numerous phone calls and arguments, the censors allowed the joke to air.
This episode contains several references that Al Jean referred to as "very obscure". Examples of this include the scene where Homer drives through the treacherous mountain roads, a parody of a scene in Sorcerer, and the scene in which Kent Brockman reports Barney's accident, in which his attire (including glasses), camera angles and facial expressions are in reference to the manner of Walter Cronkite's reporting of the Kennedy shooting.
The revamped "Mr. Plow commercial" is a parody of a similar perfume commercial that aired at the time of the episode's production. The fast moving clouds were taken from Koyaanisqatsi, a documentary film. The music that was used in the commercial was from "Casta Diva" from Vincenzo Bellini's Norma because the Simpsons crew would not have to pay for it. At the time the episode was made, Russia did not abide by American copyright laws. In return, America did not respect Russia's copyright laws. Homer's original jingle, "Call Mr. Plow, that's my name, that name again is Mr. Plow!", is based on a radio jingle for the Roto-Rooter, which had a similar tune, "Call Roto-Rooter, that's the name, and away go troubles down the drain."
Other references include the Carnival of the Stars television show seen at the start of the episode. This is a parody of Circus of the Stars, an annual special that aired on CBS from 1976–1994, featuring celebrities performing circus acts. The scene where Barney gradually degrades into a drunk is a parody of the transformation sequence in the 1941 film Dr. Jekyll and Mr. Hyde. The scene where Bart is pelted with snowballs is a reference to the Sonny Corleone tollbooth shooting scene in the film The Godfather. The snowmen melting during the heatwave is a reference to the melting Nazi soldiers in the film Raiders of the Lost Ark.
In its original broadcast, "Mr. Plow" finished 23rd in ratings for the week of November 16–22, 1992, with a Nielsen rating of 14.6, equivalent to approximately 13.6 million viewing households. It was the highest-rated show on the Fox network that week, beating Married... with Children.
In 2003, the episode was placed sixth on Entertainment Weekly's top 25 The Simpsons episode list. In June 2009, Robert Canning of IGN gave the episode a score of 9.8 out of 10 and said it was "a fantastic episode that told an engaging story and was laugh-out-loud funny from start to finish. [...] There was a fun, engaging story, great guest stars poking fun at themselves, flashbacks, songs, cutaways and opportunities to highlight characters outside the series' namesake family."
In January 2010, Michael Moran of The Times ranked the episode as the second best in the show's history. Warren Martyn and Adrian Wood, the authors of the book I Can't Believe It's a Bigger and Better Updated Unofficial Simpsons Guide, enjoyed the episode. They said that it is: "A good one. The highlights; the TV show Carnival of Stars, featuring Angela Lansbury walking on hot coals ('Excitement, she wrote!'), Homer's flashback to all he's done for Barney, and best of all, the McMahon & Tate ad agency's arty commercial for Mr. Plow." In June 2012, Nathan Rabin of The A.V. Club stated that the episode "isn’t just spectacularly funny and filled with classic bits: it also foretells the future. Not bad for an animated cartoon from the 1990s."
When asked to pick his favourite season out of The Simpsons seasons one through twenty, Paul Lane of the Niagara Gazette picked season four and highlighted "Brother from the Same Planet" and "Mr. Plow" which he called "excellent", along with "the sweetly funny" "Lisa's First Word", and "Homer the Heretic". The episode's reference to The Godfather was named the 37th greatest film reference in the history of the show by Total Film's Nathan Ditum. Ditum also ranked West's performance as the seventh best guest appearance in the show's history.
In 1993, Dan Castellaneta won an Emmy Award for "Outstanding Voice-Over Performance" for his performance as Homer in this episode. It was his second Emmy, as he had also won in the same category the previous year. In 1993, "Mr. Plow" and "A Streetcar Named Marge" were submitted for the Primetime Emmy Award for "Outstanding Comedy Series". The Simpsons' staff had previously submitted episodes for "Outstanding Animated Program", winning twice, but that season they took a chance with the main comedy category. However, the Emmy voters were hesitant to pit cartoons against live action programs, and The Simpsons did not receive a nomination. The Simpsons' crew submitted episodes for Outstanding Comedy Series the next season, but again these were not nominated. Since then, the show has submitted episodes in the animation category and has won eight times.
On December 17, 2015, Google and YouTube modernized the episode and its "Mr. Plow" jingle for use in a commercial in which Lisa uses the website on her computer to place Homer's ad onto its YouTube campaign.
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- Jean, Al; Vitti, Jon (2004). The Simpsons Season 4 DVD commentary for the episode "Mr. Plow" (DVD). 20th Century Fox.
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- "The Family Dynamic (The best "Simpsons" episodes, Nos. 6-10)". Entertainment Weekly. February 2, 2003. Archived from the original on February 4, 2009. Retrieved December 19, 2015.
- Canning, Robert (June 2, 2009). "The Simpsons Flashback: 'Mr. Plow' Review". IGN. Retrieved December 19, 2015.
- Moran, Michael (January 14, 2010). "The 10 best Simpsons episodes ever". The Times. Retrieved January 14, 2010.[dead link]
- Rabin, Nathan (June 3, 2012). "The Simpsons (Classic): 'Mr. Plow'". The A.V. Club. Retrieved December 19, 2015.
- Dzikiy, Phil; Paul Lane (September 25, 2008). "TELEVISION: 20 years — A 'Simpsons' extravaganza". Niagara Gazette.
- Ditum, Nathan (June 6, 2009). "The 50 Greatest Simpsons Movie References". Total Film. Retrieved 2009-07-22.
- Ditum, Nathan (March 29, 2009). "The 20 Best Simpsons Movie-Star Guest Spots". Total Film. Retrieved August 2, 2009.
- "Primetime Emmy Awards Advanced Search". Emmys.org. Retrieved 2007-10-24.
- Hendrickson, John (December 19, 2015). "If Mr. Plow Was an Annoying YouTube Ad". Esquire. Retrieved December 19, 2015.
- YouTube for Business (December 17, 2015). "Homer Simpson saves the day with YouTube". YouTube. Retrieved December 19, 2015.
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