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In the fields of broadcasting and content delivery, multiscreen video describes video content transformed into multiple formats, bit rates and resolutions for display on devices such as television, mobile phone, tablet computer and computer. Additional devices may include video game consoles such as the Xbox 360, or internet enabled television.
As video moved to digital formats, content began to stream across IP networks. The term developed as more electronic devices transmitted video. Technical and advertising professionals began to refer to video content transmitted across multiple devices as multiscreen video. Notable industry usage includes The Nielsen Company, Cisco Systems and Google.
- Rosenthal, Phil (9 Jun 2012). "Content providers search for ways to make it count". Chicago Tribune. Retrieved 2012-08-31.
...Not that television doesn't have a role, but in a multiscreen world, the consumer is interacting with multiple screens so we have to find a measurement that is across screens.
- Elliott, Stuart (11 Jun 2012). "Tracking Viewers From TV to Computer to Smartphone". The New York Times. Retrieved 2012-08-31.
'We’ve shown it can be done,' she said, referring to compiling single-source data about multiscreen video viewership. 'It’s a major step forward.'
- Bauder, David (22 Aug 2012). "Multiscreen experiences to bring new level to national convention coverage". The Washington Post (The Associated Press). Retrieved 2012-08-31.
- Steinberg, Brian (11 Feb 2011). "Ad Industry Coalition Wrestles With Measuring Mobile Video". Advertising Age. Retrieved 2012-08-31.
Part of Ongoing Effort by Media, Ad Industry to Measure Multi-Screen TV Viewing
- Cunningham, Sean (2007). "Turning to television's video brands first-brands that convert your insights into more sales". Advertising Age: 3–C3.
The first irrefutable (and perhaps counterintuitive) finding in our multiscreen video world is that linear television viewing is actually growing despite the many consumer trials.
- Happich, Julien (1 Oct 2011). "File multiformat transcoding market grew 72% in 2010, says In-Stat". EE Times. Retrieved 2012-08-31.
In-Stat research reports that the file multiformat transcoder market grew at 72% clip in 2010 due to the growth in multiscreen services from content providers and pay-TV service providers, and forecasts that worldwide revenue for both live and file multiformat transcoders will continue strong growth over the forecast period.
- Goroch, Antonette (25 Aug 2008). "Three-screen video delivery region-specific". EE Times (1539): 46, 48.
By now, the concept of a global multiscreen video universe, with content flying to and from TV, PC and mobile devices worldwide, is not unfamiliar.
- Peterson, Tim (29 Aug 2012). "TV-Smartphone Combo Dominates Multiscreen Consumption Google study looks at sequential and complementary use cases". AdWeek. Retrieved 2012-08-31.
- Kurz, Phil (8 Aug 2012). "Americans augment Olympics TV viewing with social networks, online video, finds Pew". Broadcast Engineering. Retrieved 2012-09-04.
As America becomes a multiscreen society, so too has the way Americans are following the London Olympics....
- Dreier, Troy (4 May 2012). "Haivision, Wowza, Mirror Image, Cisco Offer Multi-Screen Advice". Streaming Media. Retrieved 2012-09-04.
- Roettgers, Janko (16 Aug 2012). "By the numbers: How the Olympics helped to take multi-screen mainstream". GigaOM. Retrieved 2012-09-04.
- The Nielsen Company (May 2012). "Global Online Consumers and Multi-Screen Media: Today and Tomorrow". Retrieved 2012-08-30.
- Lynley, Matthew (August 26, 2010). "Cisco buys ExtendMedia for multi-screen video mayhem". VentureBeat. Retrieved 2012-08-30.
- Pham, Dai (August 29, 2012). "Navigating the new multi-screen world: Insights show how consumers use different devices together". Google Mobile Blog. Retrieved 2012-08-30.