Palmolive (brand)

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Palmolive logo 2019.png
Product typepersonal care, dishwashing liquid
CountryUnited States
Introduced1898; 124 years ago (1898)

Palmolive is an American multinational brand of a line of products produced by parent company, Colgate-Palmolive. The name originated in 1898.

Products include dishwashing liquid as well as personal care products such as shampoo, hair conditioner, body wash, soap and liquid hand-wash.

Argentine commercial for Palmolive hair oil from 1955, featuring actress Isabel Sarli in her time as an advertising model.


The B.J. Johnson Soap Company was established in Milwaukee, Wisconsin in 1864. In 1898, the company introduced Palmolive soap[1] a formula created by the company that included palm and olive oil.[2]

In 1928, Colgate merged with the Palmolive-Peet Company.[3] In 1953, the companies became a joint venture, known as the Colgate-Palmolive Company.[4]


Logo used from 1995 to 2015 Logo from 2015 to 2019 Palmolive logo 2016.png


  1. ^ "History". Colgate-Palmolive. 2016. Retrieved 2018-01-12. 1898 [-] BJ Johnson Soap Co. introduces Palmolive Soap.
  2. ^ Compare: Cooper, Raymond; Deakin, Jeffrey John (2015). Botanical Miracles: Chemistry of Plants That Changed the World. Boca Raton, Florida: CRC Press (published 2016). ISBN 9781498788182. Retrieved 2018-01-11. In 1864, Caleb Johnson founded a soap company called B.J. Johnson Soap Co. in Milwaukee. In 1898, this company introduced a soap made of palm and olive oils marketed as “Palmolive.”
  3. ^ "History". Colgate-Palmolive. 2016. Retrieved 2018-01-12. 1928 --] Colgate merges with Palmolive-Peet to become Colgate-Palmolive-Peet Company.
  4. ^ Compare: "History". Colgate-Palmolive. 2016. Retrieved 2018-01-12. 1953 [-] Colgate-Palmolive Company becomes company's official name.

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