|Introduced||1963 (Speed Stick) |
1983 (Lady Speed Stick)
|Previous owners||The Mennen Company (1963-1992)|
|Tagline||Don't sweat it. Handle it.|
Speed Stick is a brand of deodorant/antiperspirant that, as the name suggests, comes in stick form. The product is owned by its parent company, Colgate-Palmolive. It was formerly known as "Mennen Speed Stick" prior to Colgate-Palmolive's purchase of The Mennen Company. Currently, the products feature the words "by Mennen" in a small font on the label. Speed Stick comes in both deodorant and antiperspirant forms. Speed Stick is both a sponsor and the official antiperspirant of the NHL.
Speed Stick comes in forms for men and women (Lady Speed Stick) and in stronger "24/7" forms. Both Speed Stick and Lady Speed Stick are available in Stick and Gel form.
Speed Stick product types include 24/7, Pro, Stain Guard, Irish Spring, and Original.
- elaeis guineenis (palm) kernel oil, aluminum zirconium tetrachlorohydrex GLY, stearyl alcohol, cycolomethicone, C12-15 alkyl benzoate, PPG-14 butyl ether, hydrogenated castor oil, hydrogenated soybean oil, PEG-8 distearate, parfum, behnyl alcohol, aqua, citric acid, pentaerythrityl tetra-di-t-butyl hydroxyhdrocinnamate
To use: Apply daily to underarms only
Do not use on broken skin
Keep out of reach of children
Speed Stick bought a 30-second commercial on CBS during Super Bowl XLVII. The theme behind their popular commercial was "Handle It". In the commercial, a man is impatiently waiting at the laundromat to load his clothes into the dryer. To expedite the process, the man takes out a load of a woman's laundry to make room for his. As he is unloading the woman's clothes, she catches him while he is holding a pair of her yellow underwear. The line that follows this situation says "Don't sweat it. Handle it". This again perpetuates the idea behind Speed Stick's campaign "Handle It". Speed Stick encourages its fans to submit their ideas of "Handle It" situations. Brian Katz was the winner of the "Handle It" situation taking place at the laundromat.
Since the beginning of 2014, Speed Stick has sponsored NASCAR Sprint Cup Series driver Cole Whitt for at least ten races a year, initially through their GEAR brand until Indianapolis in 2015. This sponsorship has appeared on the cars of four teams that Whitt has driven for in this time, including Swan Racing, BK Racing, Front Row Motorsports and Premium Motorsports.
- Nudd, Tim. "Calvin Klein, Speed Stick to Make Super Bowl Advertising Debuts". Adweek. Retrieved 26 February 2013.
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