Peach John

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Peach John Co., Ltd.
Native name
Founded1 June 1994; 24 years ago (1994-06-01)
HeadquartersShibuya, Tokyo, Japan
Key people
President, Chairman, & CEO: Akiyuki Ueno[1]
Productsbras, panties, sleepwear, shoes, clothing, bags, accessories, cosmetics and health care products
RevenueIncrease ¥17 billion JPY (FY 2006)[2]
Number of employees
140 (as of March 2016)[1]
ParentWacoal Holdings

Peach John Co., Ltd. (株式会社ピーチ・ジョン, Kabushiki-gaisha pichi jon) is a Japanese mail-order retailer of lingerie and women's apparel targeted at women in their teens and 20s.


The company was founded June 1, 1994 by Mika Noguchi and her now ex-husband, Shoji Noguchi, in Tokyo, Japan. Mika Noguchi, then 29 years old, established a small mail-order company importing American lingerie.[citation needed]

The name Peach John (ピーチ・ジョン Pīchi Jon) is inspired by the Japanese folktale hero Momotarō (桃太郎), with Momo (桃) translating as "peach", and Tarō (太郎) being a masculine given name as common as John.[3] Mika Noguchi desired a name beginning with the letter P as she found the (ピー) sound to be "cute".[4]

As the company continued to expand its product line, in 2001 Peach John nearly succumbed to bankruptcy. After restructuring, the company was able to pay back their 2 billion yen debt in 13 months.[5] In May 2006, the Japanese lingerie maker Wacoal formed a capital alliance with Peach John which allowed Wacoal to hold 49 percent of the company's shares. Then on January 10, 2008, Wacoal bought Noguchi's remaining shares, giving Wacoal full control of Peach John Co., Ltd.[6]


  1. ^ a b "Company profile". Official website (in Japanese). Japan: Peach John. 2016. Retrieved 12 September 2016.
  2. ^ HBS Club of Japan 2007 Business Awards Dinner HBS Club of Japan. Retrieved March 11, 2008.
  3. ^ "【衝撃発表】PEACHは桃。JOHNは太郎。PEACH JOHNのカタログ100号目のミューズは、桃から生まれた「桃太郎ーラ(ももたローラ)」!". ORICON STYLE (in Japanese). Retrieved 2018-02-13.
  4. ^ "PEACH JOHN OFFICIAL WEB'". PEACH JOHN OFFICIAL WEB' (in Japanese). Retrieved 2018-02-13.
  5. ^ Bomb bra put Peach John on path to popularity Japan Times. Retrieved March 11, 2008.
  6. ^ Wacoal to Take Full Control of Mail Order Firm Peach John JCN Network. Retrieved March 11, 2008.

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