Pete Snyder

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Pete Snyder
Pete Snyder Headshot.png
Born (1972-08-05) August 5, 1972 (age 46)
Alma mater College of William and Mary
Political party Republican

Pete Snyder (born August 5, 1972) is an American entrepreneur and marketing executive who is best known as the founder and former chief executive officer of New Media Strategies (NMS), a social media marketing agency that he started in 1999.[1] Snyder stepped down as CEO of NMS in 2011 and founded the angel investment firm Disruptor Capital in 2012. Snyder was the chairman of the 2012 Virginia Victory Campaign and ran for Lieutenant Governor of Virginia in the 2013 United States elections where he failed to win the Republican nomination.[2] Snyder declined to run for the Republican nomination for governor in 2017, instead chairing the campaign of Ed Gillespie.[3]

Early career[edit]

Snyder's early career included stints as the director of public affairs at BrabenderCox and the senior political director for Luntz Research Companies.[4] He first gained recognition as a pollster to New York City mayor Rudy Giuliani during the 1997 mayoral campaign.[5][6]

New Media Strategies[edit]

Snyder launched New Media Strategies in November 1999 with $150,000 from his own savings, credit cards, and the investments of friends and family,[4] initially running the company from his Capitol Hill apartment.[7] Based on his market research experience, Snyder chose to treat the Internet as "the world's largest focus group," creating the first Internet firm to offer data mining and real-time communications consultation to clients.[8][9][10] The company found its earliest success with Hollywood studios,[11] and soon counted The Walt Disney Company, Coca-Cola, Burger King, AT&T, NBC and Ford among its clients.[7][12] In 2006 Snyder was named a Fortune Small Business Best Boss.[13] Drawing upon his background in political consulting, Snyder expanded the company by creating a public affairs division,[7] which has included both political and news media clients such as the Fred Thompson presidential campaign[14] and C-SPAN.[15][16] The Washington Post has referred to Snyder as a "pioneer in consumer communication", on account of his early entrance into the business of online market research and communications.[8]

In January 2007, Snyder sold his interest in New Media Strategies to Meredith Corporation,[17] continuing his role as CEO through December 2011.[18] At the time of the acquisition Snyder provisioned for a portion of the proceeds to be set aside in an employee stock pool, which appreciated to $2.5 million and in 2010 was paid out to employees who had remained at the company for three years.[19] The New York Post described Snyder's profit-sharing arrangement as atypical in the advertising industry,[20] and in an interview with Advertising Age he was quoted as saying: "this is how it usually goes: A company gets sold, the owners do well, and all the employees get screwed. I wanted to do something really different."[21] In November 2010, he became president of emerging markets group at Meredith, while remaining as CEO of New Media Strategies.[22][23] In December 2011, Snyder stepped down from the role of CEO of NMS. As of 2012, he remains involved as founder and senior advisor for NMS, and senior advisor for Meredith Corporation.[24] As a result of his work with NMS, Snyder was named one of "Washington's Tech Titans" by Washingtonian magazine in 2009[25] and 2011.[26]

Disruptor Capital[edit]

On January 1, 2012, Snyder formed Disruptor Capital, an angel investment company.[27] Headquartered in Alexandria, VA, it invests in and advises startup companies in the technology, media, and public affairs industries.[18] In May, 2012, Snyder was named to Smart CEO Magazine's "Leaders We Admire" list, citing his return "to his roots as a start-up entrepreneur with a passion for disruptive products".[28]


Virginia Governor Bob McDonnell appointed Snyder as Chairman of VA Victory 2012,[29] a state Republican Party committee[30] focused on efforts and fundraising in Virginia surrounding the 2012 Presidential and U.S. Congressional elections.[24][31]

Pete Snyder was a candidate for lieutenant governor of Virginia from his announcement in November 2012[32] until conceding to nominee E. W. Jackson at the Republican Party of Virginia's nominating convention in May 2013.[33]

Snyder was thought to be a potential candidate for governor in 2017, but he later declined and instead endorsed Ed Gillespie. On December 9, 2017, Pete Snyder was named Chairman of Gillespie's campaign.[34]

Other activities[edit]

In 2011, Snyder was named to the College of William & Mary Board of Visitors.[35] As of 2011, he also serves on the marketing board of the National Center for Missing and Exploited Children, the board of the U.S. Chamber of Commerce National Chamber Foundation,[36] and on the Board of Trustees of Cushing Academy.[35]

Fox News Contributor[edit]

Snyder started making frequent appearances on national television networks in the U.S. in 2000,[9]

On August 6, 2012, Fox News Channel announced that Snyder was joining the cable network as a regular, on-air contributor for Fox News, and Fox Business as an expert on politics and business and entrepreneurship.[37] Snyder was routinely tapped to discuss the implications of national politics, particularly as they relate to the 2012 presidential election, and Virginia's prominent role as a major swing state.

In late 2012, Pete Snyder left the Fox Channel to focus on his lieutenant governors' campaign.[38]


  1. ^ New Media Strategies Founder & CEO Pete Snyder to Step Down From Executive Duties at End of 2011 – Dec 15, 2011. Retrieved on 2012-10-09.
  2. ^ Vozzella, Laura (November 26, 2012). "Pete Snyder running for Virginia lieutenant governor". The Washington Post. Retrieved November 27, 2012.
  3. ^ Moomaw, Graham (29 September 2016). "Republican Pete Snyder says he won't run for office in 2017, endorses Gillespie". Richmond Times-Dispatch. Retrieved 29 September 2016.
  4. ^ a b "In profile". Deseret news. 2002-01-28.
  5. ^ McPike, Erin (2010-08-26). "McDonnell Stops by New Media Strategies". Real Clear Politics. Retrieved 12 July 2011.
  6. ^ Brian Williams, Pete Snyder (1999-11-08). Candidates Run Political Ads in New York (Television production). New York, NY: MSNBC.
  7. ^ a b c Hart, Kim (2007-01-29). "Tracking Who's Saying What About Whom". Washington Post. Retrieved 2008-11-06.
  8. ^ a b Heath, Tom (2008-08-11). "Value Added: A Pioneer in Consumer Communication". Washington Post. Retrieved 11 July 2011.
  9. ^ a b Javers, Eamon (October 2000). "The Next Network" (18). Washington Business Forward.
  10. ^ "Snyder '90 joins Board of Trustees". Cushing Magazine. Spring 2008.
  11. ^ Bond (2003-03-21). "New Media taps Internet power; Firm is 'eyes, ears' for movie studios regarding online buzz". The Hollywood Reporter.
  12. ^ Adelman, Ken (2006-10-01). "Arlington's New Media Strategies: Interview With Peter Snyder". Washingtonian. Retrieved 11 July 2011.
  13. ^ "Pete Snyder, CEO of New Media Strategies, Named Fortune Small Business Best Boss for 2006; Fast-Growth New Media Strategies Celebrated as "Winning Workplace"" (Press release). Market Wire. 2006-09-28.
  14. ^ Toeplitz, Shira (2007-06-06). "Who's With Fred? A Look At Thompson's Web Team". The Hotline. Archived from the original on 2008-08-04. Retrieved 2008-11-06.
  15. ^ Lai Stirland, Sarah (2008-08-24). "Gadgetry at The Democratic National Convention". Wired Magazine. Retrieved 12 July 2011.
  16. ^ "C-SPAN Debuts Online 'Convention Hub' for Upcoming Democratic and Republican Conventions" (Press release). C-SPAN. 2008-08-12. Retrieved 2008-11-06.
  17. ^ Adler, Neil (2007-01-10). "New Media Strategies sold to Meredith". Washington Business Journal. Retrieved 2008-11-06.
  18. ^ a b Flook, Bill (2011-12-15). "New Media Strategies founder departs to launch fund". Washington Business Journal. Retrieved 6 January 2012.
  19. ^ Bedard, Paul (2010-07-26). "Loyalty Pays at D.C. Marketing Firm". U.S. News & World Report. Retrieved 12 July 2011.
  20. ^ Tharp, Paul (2010-07-30). "Ad Boss Shares Good Fortune with Staff". New York Post. Retrieved 12 July 2011.
  21. ^ Patel, Kunur (2010-07-28). "Agency Chief Gets Earn-out, Spreads Wealth to Employees". Advertising Age. Retrieved 12 July 2011.
  22. ^ Patel, Kunur (2010-11-01). "Meredith Builds Agency Unit as Home for Further Acquisitions". Advertising Age. Retrieved 12 July 2011.
  23. ^ Elliott, Stuart (2010-11-07). "News From the Advertising Industry". New York Times. Retrieved 11 July 2011.
  24. ^ a b "New Media Strategies Founder & CEO Pete Snyder To Step Down From Executive Duties". NASDAQ News. 2011-12-15. Retrieved 6 January 2012.
  25. ^ Graff, Garrett M. (2009-05-01). "Washington's Tech Titans". Washingtonian. Washington, D.C. Retrieved 2009-05-25.
  26. ^ Graff, Garrett M. (2011-04-22). "Tech Titans 2011". Washingtonian. p. 70. Retrieved 11 July 2011.
  27. ^ Heath, Thomas (8 January 2012). "Social media pioneer starts investment firm". The Washington Post. Retrieved 11 January 2012.
  28. ^ Washington DC. SmartCEO. Retrieved on 2012-10-09.
  29. ^ Kumar, Anita (5 December 2011). "Virginia GOP launches coordinated campaign for 2012". The Washington Post. Retrieved 11 January 2012.
  30. ^ Martin, Jonathan (2011-12-15). "Pete Snyder mulls Virginia lieutenant governor bid". Politico. Retrieved 11 January 2012.
  31. ^ Delo, Cotton (2011-12-15). "New Media Strategies CEO Pete Snyder to Step Down". Retrieved 11 January 2012.
  32. ^ Deroy Murdock (26 November 2012). "Pete Snyder to Seek Virginia Lieutenant Governorship". National Review. Retrieved 22 March 2013.
  33. ^ Chelyen Davis (18 May 2013). "RPV convention updates". Retrieved 6 June 2013.
  34. ^ "Entrepreneur and conservative leader Pete Snyder to serve as Gillespie campaign chairman". Ed Gillespie. 2016-12-09. Retrieved 2016-12-11.
  35. ^ a b "Governor appoints four alumni to the W&M Board of Visitors". William and Mary News & Events. 1 July 2011. Retrieved 11 July 2011.
  36. ^ "Board of Directors". National Chamber Foundation. Retrieved 11 July 2011.
  37. ^ Social Media Pioneer and Disruptor Capital CEO Pete Snyder Joins Fox News as Contributor | EON: Enhanced Online News. (2012-08-06). Retrieved on 2012-10-09.
  38. ^ Lauren Vozzella (26 November 2012). "Pete Snyder running for Virginia lieutenant governor". The Washington Post. Retrieved 3 April 2013.

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