Pinstorm

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Pinstorm
Industry Online advertising
Founded May, 2004
Key people
Mahesh Murthy,Founder
Ansoo Gupta, Chief Operating Officer
Sanjay Khare, Head, Design
Geeta Sethi, Head of Business, Asia Pacific
Netra Parikh, Chief Outreach Officer.
Products Integrated digital advertising on a pay-for-performance basis, involving SEM, SEO, SMM, Display, ORM, Email, SMS, mobile marketing
Website Pinstorm.com

Pinstorm is a digital advertising firm headquartered in Mumbai, India with offices in New Delhi, Bangalore, Singapore, Kuala Lumpur, Zurich and Santa Clara. It was founded in 2004 and ranks amongst the leading digital advertising firms in the world.[1] The company is founded by Mahesh Murthy who was also its COO until recently,[2][3] and in 2005 stood amongst the "Asia's Top 100 Technology Companies" in first "Red Herring 100 Asia list" published by Red Herring magazine.[4]

History[edit]

When first founded, Pinstorm focused solely on Search Engine Marketing. Over the years, the company has evolved to include Display advertising, web and mobile presence, online communities, viral advertising, search engine optimisation, social media marketing, online reputation management, SMS, WAP, and email marketing all delivered on an integrated basis.[5] In March, 2008, Pinstorm announced a non-equity partnership with the Lintas Media Group in India which allowed the latter to push clients to performance-driven media choices for online advertising. Pinstorm has similar relationships with other advertising agencies in other geographies.[6] Pinstorm is now known for its marketing efforts using Twitter and social media networks [7][8] at the first 140Conf in New York City

Pay-for-Performance / Accountable Advertising[edit]

Pinstorm is one of the earliest proponents of accountable marketing services or Pay for performance advertising. The company does not charge a retainer fee, media or creative charges. Clients are only charged on the basis of the results their communication campaigns deliver.[9]

Client List[edit]

References[edit]

  1. ^ Pallavi Goorha (September 7, 2006). "Pinstorm Technologies looking to spearhead search engine ad industry growth". Pinstorm was founded on May 1, 2004, with offices in Mumbai, Delhi, Singapore and Kuala Lumpur. The company today ranks among the top five largest search advertising firms in the world. 
  2. ^ "Mahesh Murthy «  India’s Largest eCommerce Platform". etailingindiaexpo.com. Retrieved 2017-02-05. 
  3. ^ Search engine marketing Business Standard, Leslie D'Monte, Mumbai September 28, 2006.
  4. ^ Indian Companies in Asia's Top 100 Techtree News Staff, Sep 15, 2005.
  5. ^ "Services offered by Pinstorm". We do this both on the brand awareness front – through display campaigns, web and mobile presence, online communities, viral advertising and the like – and on the response front, through search engine marketing, search optimisation, SMS, WAP, email marketing and more. 
  6. ^ "Lintas and Pinstorm tie up for digital advertising". Mint (newspaper). Pinstorm and Lintas Media Group have announced a significant non-equity partnership. Designed to push clients to performance-driven media choices, the alliance between the two leading firms in the offline and online worlds will put further pressure on traditional agencies and media houses. This move is being seen in media circles as a positive step towards a more evolved phase in digital advertising. 
  7. ^ "India Inc all a Twitter". Business Standard. October 21, 2009. With the help of Mahesh Murthy, founder and CEO of search engine marketing firm Pinstorm, and his team, this private bank monitors around 1,600 tweets or conversations a day.lt Relationship Management' 
  8. ^ "Mahesh Murthy’s Presentation at 140Conf". 
  9. ^ "Pinstorm's pay-for-performance philosophy". Khaleej Times. Pinstorm did something truly crazy – we didn’t charge a retainer, we didn’t charge for creative, we didn’t charge a media commission – in fact, we paid for media from our own pockets – but we put it all together – and charged the clients on the basis of the results our campaigns delivered. 

External links[edit]