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Logo from late 1995 until 1999
|Parent company||Sony Music Entertainment|
|Country of origin||U.S., U.K.|
Relativity Records, often self-identified as Relativity, was an American record label founded by Barry Kobrin at the site of his company, Important Record Distributors (IRD) in metro New York. Relativity released music that covers a wide variety of musical genres. When it entered into a deal with Sony Music Entertainment, it became more known for its metal and hip-hop releases.
Although it was reportedly established in 1985, there is evidence that the brand began c. 1982 as an in-house IRD label.
In the 1980s, Relativity was mostly focused on rock music, including heavy metal and punk rock. Releases in this genre were split among Relativity and its sister labels Combat and In-Effect Records, which folded back into the main Relativity label in 1990. Around 1992, the label went under restructuring and did limited partnership deals with two regional independent hip hop record labels, Suave Records and Ruthless Records in 1995
IRD became Relativity Entertainment Distribution in 1996 and it was acquired by Sony in 2007.
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