Rising Auto

Rising Auto Technology Co., Ltd.
Formerly	Roewe R (2020–2021) ; Rising Auto (2021-2024)
Company type	Automotive marque
Industry	Automotive
Founded	2021
Defunct	2024 (as independent brand)
Successor	Roewe
Headquarters	Shanghai, China
Area served	China
Products	Electric vehicles
Owner	SAIC Motor
Chinese name
Simplified Chinese	飞凡汽车科技有限公司
Hanyu Pinyin	Fēifán Qìchē Kējì Yǒuxiàn Gōngsī
Website	www.risingauto.com

Rising Auto Technology Co., Ltd.,^[1] trading as Rising Auto (Chinese: 飞凡汽车, Feifan Auto) was an electric vehicle brand by Chinese automobile manufacturer SAIC Motor.^[2] It is currently a product line under Roewe.

History

Rising Auto was originally the "R Brand" in 2020,^[3] an offshoot of SAIC's Roewe brand dedicated to new energy vehicles and intelligent vehicles.^[4] The Chinese Rising Auto name came out shortly after in October 2021,^[5] and the English Rising Auto name was created in 2021 to give the R brand a full meaningful name. Early products are rebadged Roewe vehicles with the R7 crossover being the first original product. The following product is the F7 executive sedan.

In November 2024, SAIC Motor Passenger Vehicle announced to roll back the Rising Auto brand into Roewe, ending its history as an independent brand. Rising would turned into a premium electric product line under Roewe.^[6]^[7]

Products

Current models

Rising Auto R7 (2022–present), mid-size coupe SUV, BEV
Rising Auto RC7 (to commence), mid-size SUV, BEV
Rising Auto F7 (2023–present), mid-size sedan, BEV

Rising Auto F7
Rising Auto R7
Rising Auto RC7 (prototype)

Discontinued models

Rising Auto ER6 (2020–2022), compact car, rebadged Roewe Ei6.
Rising Auto Marvel R (2020–2022), compact SUV, rebadged Roewe Marvel X.

Rising Auto ER6
Rising Auto Marvel R

Concept vehicles

Rising Auto has revealed the following concept cars:

Rising Auto Marvel R Concept
Rising Auto ES33 Concept

Rising Auto ES33 Concept
Rising Auto R-Aura Concept

References

^ "上汽集团官网". www.saicmotor.com. Retrieved 2024-04-06.
^ "Feifan Auto makes its debut after operating independently, can it beat the new force of car-making?". inf.news. Retrieved 2023-03-19.
^ "SAIC renamed its R brand to Feifan and sold 2000 EVs in October". CarNewsChina.com. 2021-11-11. Retrieved 2023-03-19.
^ "SAIC Motor's R brand rolls out new tech brand 'R-TECH'". Gasgoo. Retrieved 2021-11-11.
^ Wang, Joey (2021-11-11). "SAIC renamed its R brand to Feifan Auto and sold 2000 EVs in October". CarNewsChina.com. Retrieved 2024-09-01.
^ "上汽乘用车变阵：飞凡结束单飞，荣威押宝混动". finance.sina.com.cn. 2024-11-12. Retrieved 2024-11-16.
^ "结束"单飞"，飞凡重新回归成为上汽荣威高端产品系列". www.yicai.com. Retrieved 2024-11-16.

[1] "上汽集团官网". www.saicmotor.com. Retrieved 2024-04-06.

[2] "Feifan Auto makes its debut after operating independently, can it beat the new force of car-making?". inf.news. Retrieved 2023-03-19.

[3] "SAIC renamed its R brand to Feifan and sold 2000 EVs in October". CarNewsChina.com. 2021-11-11. Retrieved 2023-03-19.

[4] "SAIC Motor's R brand rolls out new tech brand 'R-TECH'". Gasgoo. Retrieved 2021-11-11.

[5] Wang, Joey (2021-11-11). "SAIC renamed its R brand to Feifan Auto and sold 2000 EVs in October". CarNewsChina.com. Retrieved 2024-09-01.

[6] "上汽乘用车变阵：飞凡结束单飞，荣威押宝混动". finance.sina.com.cn. 2024-11-12. Retrieved 2024-11-16.

[7] "结束"单飞"，飞凡重新回归成为上汽荣威高端产品系列". www.yicai.com. Retrieved 2024-11-16.

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