Safety Beach, Victoria
|• Density||800/km2 (2,080/sq mi)|
|Area||6 km2 (2.3 sq mi)|
|LGA(s)||Shire of Mornington Peninsula|
Safety Beach is a bayside residential township on the Mornington Peninsula, Victoria, Australia. Its local government area is the Shire of Mornington Peninsula. At the 2016 census, Safety Beach had a population of 4,821.
Martha Cove is a large inland harbour and residential development in Safety Beach. It was named after its location in the cove at the foot of Mount Martha. The project, which began in 2004, was initially heavily protested by residents. After experiencing considerable financial difficulties, Martha Cove has since recovered to become a thriving residential community. Golfers play at the course of the Mount Martha Valley Golf Club on Country Club Drive, or at the Safety Beach Golf Course nearby.
Shark Bay was the former name of Safety beach. The scent from cattle farms nestled in the area attracted many sharks to the site. Mornington Peninsula Shire later changed the name to Safety Beach. Many tourists feared swimming in ‘shark bay’ for obvious reasons even after the farms were shut down and shark sightings had decreased which now as we know it is named Safety Beach, an attempt to draw tourists to the area, and it worked. Now there are over 100 beach/bathing boxes located on the beach, accommodating thousands of tourists a year.
It was a breeding area for grey Nurse sharks in the 1950s and 1960s on the right side of the area towards Mt Martha and although they posed no threat many people would not swim because of the sightings and its subsequent name "shark bay". As it also had shallow sand bars. The suggestion was made to change it to "safety beach" by the local life savers and council. It was changed around 1963.
The area has a calm, sandy bay and a swimming beach which is popular for boating. The foreshore reserve has an attractive children's playground and BBQ areas with shading. Safety Beach Sailing Club was established in 1967. Safety Beach Sailing Club has hosted many State and National titles and SBSC sailors are recognized by the sailing community for their excellence in sailing with success at regattas and at State, National and International level.
Safety Beach was originally named 'Shark Bay', but underwent a name change to attract tourist trade to the peninsula.  In 1841, Hugh Jamieson purchased 5,120 acres (2,070 ha), or eight square miles, of land from the Crown for ₤1 an acre under the terms of the short-lived Special Survey regulations. 
The purchase included all of the present suburb of Safety Beach . The area is known as Jamieson's Special Survey in cadastral surveys. The survey extended east as far as Bulldog Creek Rd. Henry Dunn had leased the Survey from 1846 until 1851 and was succeeded by tenants such as the Griffith, Eaton, Peatey, McLear, Clydesdale, Wilson, Cottier and Gibson families, which were involved with the History of Dromana. Edward Louis Tassell leased the northern 1,000 acres (4.0 km2) for some time near the creek that is named after him.
Big Clarke later owned the survey, and sold the northern 1000 or so acres to John Vans Agnew Bruce. Maria Stenniken, who married Godfrey Burdett Wilson, used to work at Bruce's house as a servant during the summer. At the eastern end of the Survey, many of the pioneers worked at goldmining for Bernard Eaton. (Sources: A Dreamtime of Dromana, Lime Land Leisure, Rate records, 1888 Post office directory.)
Safety Beach Post Office opened on 1 October 1953 and closed in 1974.
- George Calombaris
- Australian Bureau of Statistics (27 June 2017). "Safety Beach (Vic.)". 2016 Census QuickStats. Retrieved 17 February 2018.
- Allen, Elizabeth. "Stormclouds over Martha Cove - Business - News - Mornington Peninsula Leader". Mornington-peninsula-leader.whereilive.com.au. Archived from the original on 1 March 2012. Retrieved 17 October 2012.
- Tatman, Christian. "Martha Cove investors feel the heat - Business - News - Mornington Peninsula Leader". Mornington-peninsula-leader.whereilive.com.au. Archived from the original on 20 July 2012. Retrieved 17 October 2012.
- "Hidden Harbour Marina". Core Projects. 2014. Retrieved 22 October 2015.
After much dedication, we converted Martha Cove from a floundering project into a raging success.
- Golf Select. "Mount Martha Valley". Retrieved 11 May 2009.
- Golf Select. "Safety Beach". Retrieved 11 May 2009.
- "Safety Beach Sailing Club". Safety Beach Sailing Club. 2012. Retrieved 6 November 2015.
- "Safety Beach and Hidden Harbour".
- Colonial Secretaries Office, Sydney (8 June 1841). "Selections of Special Surveys". New South Wales Government Gazette. pp. 784–785. Retrieved 19 September 2010.
- Premier Postal History. "Post Office List". Retrieved 11 April 2008.
- "Calombaris sets sail to the Peninsula by Liz Rogers". Mornington Peninsula Magazine. Retrieved 22 January 2019.