Scott-Vincent Borba

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Scott-Vincent Borba (born June 23, 1973) is an American celebrity esthetician,[1] model, singer, actor and founder of e.l.f. Cosmetics, BORBA Inc. and Scott-Vincent Borba Inc. He has authored three books on skin care and beauty.

Early life and education[edit]

Borba was born to Evelyn Ann Borba and Anthony Robert Borba Sr. in Visalia, California. The youngest of five siblings, he completed high school and junior college in Visalia. Borba suffered with cystic acne, rosacea and weight problems during his youth.[2][3] During college, Borba worked as a Ford Model and participated in runway fashion shows, including Calvin Klein and Versace. He received his B.S. degree in Psychology from the University of Santa Clara.


Following graduation, he moved to Los Angeles, California and became a licensed esthetician. He launched Hard Candy Cosmetics and worked in marketing for Procter & Gamble/Wella/Sebastian, Shiseido/Joico, Murad, and Johnson & Johnson/Neutrogena, where he launched the Neutrogena Men’s line.[4]

In June 2004, Borba co-founded the budget skin care line e.l.f. (short for eyes, lips, face) Cosmetics with Joseph Shaman.[5][6] He worked with scientists, dermatologists and nutritionists to develop a line of skin care products which combined topical and edible ingredients. He began to market these later that year, including BORBA Waters beverages,[7][8] supplements, and topical treatments. These were distributed in about 300 department stores, including Nordstrom’s Cosmetics Department. Sephora, and Fred Segal. by 2006 the products were also sold in about 1000 health food stores, Walgreens drug stores, and through the QVC/Home Shopping Network.[9][10][11]

In 2007, Borba published a book, Makeup for Dummies.[12] That year Anheuser-Busch signed a deal with BORBA for marketing and distribution of BORBA Skin Balance Waters and the powdered form of the line, Aqua-Less Crystallines.

Borba published his second book, Skintervention: The Personalized Solution for Healthier, Younger, and Flawless-Looking Skin, in January 2011. By this time he had become a celebrity esthetician, helping models improve the appearance of their skin for public appearances.[13][14][15] His most widely publicized work was a $7000 HD Diamond and Ruby facial he gave Mila Kunis for the 2011 Golden Globes.[16][17]

In 2012, he founded Scott-Vincent Borba, Inc., and in 2013 he published a third book, Cooking Your Way to Gorgeous: Skin-Friendly Superfoods, Age-Reversing Recipes, and Fabulous Homemade Facials, in which he discussed the skin benefits of various ingredients and recipes.[18][19]

TPG Cosmetics purchased a majority stake in e.l.f. in February 2014.

Charity involvement[edit]

Borba is spokesperson for the non-profit organization Covenant House California. He also works with QLu, which raises funds for charities though auctions of personal items donated by celebrities.[20] Since the death of his father, he is a representative for the Pancreatic Cancer Action Network.[21]


  1. ^ "Vanity and Its Vanguards Stand United". Indian Express, By Pallavi Rebbapragada 20th June 2015
  2. ^ Borba, Scott-Vincent (2010). Skintervention. Deerfield Beach, FL: Health Communications, Inc. ISBN 978-0-7573-1552-7.
  3. ^ "The Anti Aging Source Scott Vincent Borba Interview". The Anti Aging Source. Retrieved 3 April 2015.
  4. ^ "The Anti Aging Source Scott Vincent Borba Interview". The Anti Aging Source. Retrieved 3 April 2015.
  5. ^ "How the Internet Became Obsessed With This One Drugstore Makeup Brand". Allure, By Renee Jacques, May 4, 2016
  6. ^ "e.l.f. Cosmetics Is The Makeup Store That’s Better Than The Drugstore". Huffington Post, Sep 25, 2014 by Dana Oliver.
  7. ^ "Skin Deep; Nutri-Cosmetics: Eat, Drink and Be Skeptical". International New York Times, By NATASHA SINGER. December 14, 2006
  8. ^ West, Kevin. "Something in the Water - Scott Vincent Borba has made sipping water the latest celebrity trend". W Magazine (April 2006).
  9. ^ Walker, Rob. "Tonic Water". Consumed: The New York Times Magazine. Retrieved 3 April 2015.
  10. ^ Tsiantar, Dody (June 26, 2006). "Coffee, Tea or Beauty? The skin-care industry finds a new way into aging baby boomers' wallets—through the taste buds". Time Magazine (June 26, 2006).
  11. ^ "The Next iPod". Brandweek. XLVI No. 25 (June 20, 2005). June 20, 2005.
  12. ^ Rogers, Marakay. "BWW Reviews: Scott-Vincent Borba's COOKING YOUR WAY TO GORGEOUS Is More Than A Celebrity How-To". BWW Retrieved 3 April 2015.
  13. ^ DeMarco, Anthony. "Mila Kunis' $7,000 Ruby and Diamond Facial". Forbes. Retrieved 3 April 2015.
  14. ^ Shapiro, Rachel. "Top Celebrity Esthetician Shares About His Faith And Drive To Do It All". The Rising Hollywood. Retrieved 3 April 2015.
  15. ^ Borba, Scott-Vincent (2010). Skintervention. Deerfield Beach, FL: Health Communications, Inc. ISBN 978-0-7573-1552-7.
  16. ^ "Mila Kunis's $7,000 Golden Globes Facial". Retrieved 3 April 2015.
  17. ^ "Razzle dazzle em! Can a £60 diamond facial make you glow like Mila Kunis?", Express, Sarah Barns. Mar 27, 2014
  18. ^ Pulfrey, Michelle. "Scott-Vincent Borba: Budget Friendly Skin Savers". Fox. Archived from the original on 11 September 2014. Retrieved 3 April 2015.CS1 maint: BOT: original-url status unknown (link)
  19. ^ "Book Review: Cooking Your Way To Gorgeous by Scott-Vincent Borba". The Aquarian, by Nicole Calascibetta, September 18, 2013
  20. ^ "Company Overview of BORBA, Inc". Bloomberg. Retrieved 3 April 2015.
  21. ^ "The Latino American Who's Who Recognizes Scott-Vincent Borba". Latino Who's Who. Retrieved 3 April 2015.