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SendinBlue SAS
File:SendinBlue logo.png
Type of businessPrivate
Available in6 languages
Founded2012; 12 years ago (2012)
Headquarters
Paris, France
Founder(s)Armand Thiberge, Kapil Sharma
CEOArmand Thiberge
IndustryRelationship marketing
ServicesEmail marketing, Marketing automation
Employees80
URLwww.sendinblue.com
Users50,000

SendinBlue is a SaaS solution for relationship marketing.[1] The company was founded in 2012 by Armand Thiberge and Kapil Sharma, and offers a cloud-based email marketing/marketing automation SaaS suite that allows organizations to communicate directly with clients by email or SMS.

The company has three offices globally, which are located in Paris (France), Delhi (India), and Seattle (United States). The headquarters are located in the Paris office, which is also home to the customer service, marketing, product, and technical teams.

As of December 2016, the company reported a community of over 50,000 users in more that 100 countries, and sends over 30 million emails each day.[2]

Product

The SendinBlue software suite includes 3 platforms dedicated to relationship marketing:

  1. Marketing campaigns - Send newsletters/large scale campaigns, as well as SMS marketing campaigns, to contact segments.[3]
  2. Transactional - Send transactional SMTP emails/SMS to contacts based on events such as confirmation emails, password reset, etc...[4]
  3. Automation - Build "automation workflows" to send contacts personalized emails based on certain scenarios (e.g. abandoned shopping carts, sequence of emails for membership inscription, etc...).[5]

The product also offers an email editor with customizable templates, a database segmentation engine for segmenting contacts into lists for marketing campaigns, and analytics dashboards to track progress of email marketing campaigns. The service is offered in six different languages including English, French, Spanish, Portuguese, Italian, and German.[6]

The relative simplicity of SendinBlue's user interface has created a user base that consists mainly of small and medium-sized businesses that do not have in-house technical expertise.

Plugins

SendinBlue has several plugins that allow users to integrate their current technologies, such as CMS tools, e-commerce, advanced analytics, and sign-up forms. Plugins that are available for SendinBlue include:[7]

History

SendinBlue was founded in 2012, and is headquartered in Paris, France.

The software was first launched in 2012 in French, and allowed for the creation of newsletters and transactional emails.

In 2013, SendinBlue became available in English and Spanish. SMS also became available in 2013. Services in Portuguese and Italian were launched in 2014. 2015 saw the opening of the US office in Seattle, which allowed for more expansive customer service support for North American users. German services were also launched in 2015. In June 2016, SendinBlue launched its marketing automation platform.

SendinBlue was also chosen as one of 20 startups to watch in 2016 by Forbes magazine.[10]

References

  1. ^ "#Maddypitch : SendinBlue met le marketing relationnel à la portée de tous - Maddyness". www.maddyness.com (in French). Retrieved 2017-01-24.
  2. ^ "Email Marketing & Marketing Automation Software - SendinBlue". www.sendinblue.com. Retrieved 2017-01-24.
  3. ^ "Email Marketing, Newsletters & Marketing Automation - SendinBlue Features". www.sendinblue.com. Retrieved 2017-01-24.
  4. ^ "SendinBlue Email Features List & Review". GetApp. Retrieved 2017-01-24.
  5. ^ "Reviews of Sendinblue : Free Pricing & Demos : Marketing Automation Software". www.capterra.com. Retrieved 2017-01-24.
  6. ^ "SendInBlue". PCMag Business Software Index. 2016-04-07. Retrieved 2017-01-24.
  7. ^ "Integrate SendinBlue plugins to your website". www.sendinblue.com. Retrieved 2017-01-24.
  8. ^ "SendinBlue: The Best New Email Marketing Service For WordPress Users? - WPExplorer". WPExplorer. 2014-10-30. Retrieved 2017-01-24.
  9. ^ "5 WooCommerce Plugins to Boost Sales of Your Online Shop". Business.com. Retrieved 2017-01-24.
  10. ^ Prive, Tanya. "20 Startups To Watch In 2016". Forbes. Retrieved 2017-01-24.
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