Server-side redirect

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A server side redirect is a method of URL redirection using an HTTP status code (e.g., 301 Moved Permanently, 303 See Other and 307 Temporary Redirect) issued by a web server in response to a request for a particular URL. The result is to redirect user's web browser to another web page with a different URL.

One method of implementing server-side redirects is the .htaccess file supported by most Apache web servers. An example of the code used is as follows.

redirect 301 /index.html

Common uses of server-side redirects include:

  • redirecting people away from a discontinued server
  • load balancing
  • redirecting to error pages if a discontinued URL is used
  • link use tracking, as done by the Google search engine
  • spamdexing
  • ensuring old links and bookmarks still work when a page is renamed
  • allowing users to use an abbreviated URL in place of a longer (perhaps less memorable) one

Scripting languages[edit]

It is also possible to use a server-side redirect in scripting languages.


PHP code for server-side redirect:


ASP.NET code for server-side redirect:


Implementation in JavaServer Pages (JSP):

response.setHeader("Location", "");

Netcat or other raw-text application:

HTTP/1.0 301 Moved Permanently