Shadaa

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Shadaa
Shadaa Film Poster.jpg
Theatrical release poster
Directed byJagdeep Sidhu
Produced byAnurag Singh
Amit Bhalla
Atul Bhalla
Aman Gill
Pawan Gill
Screenplay byJagdeep Sidhu
StarringDiljit Dosanjh
Neeru Bajwa
Jagjeet Sandhu
Music byNick Dhammu
JSL Singh
V Rakx Music
Score:
Sandeep Saxena
CinematographyVineet Malhotra
Edited byManish More
Production
companies
A & A Adivisors
Brat Films
Distributed byOmjee Group and Narishma Enterprises (India)
White Hill Studios (Overseas)
Release date
  • 21 June 2019 (2019-06-21)[1]
Running time
128 minutes
CountryIndia
LanguagePunjabi
Box officeest. 55 crore[2]

Shadaa (transl. Bachelor) is a 2019 Indian Punjabi-language romantic comedy[3] film written and directed by Jagdeep Sidhu, and co-produced by A & A Advisors and Brat Films of Anurag Singh. The film starring Diljit Dosanjh and Neeru Bajwa, follows the story of an average man looking for a bride and what happens when he finally marries a girl who thinks marriage is beautiful.[4] Shadaa also features Hardeep Gill, Anita Devgn, and Jagjeet Sandhu in supporting roles.

Principal photography of the film began on 30 September 2018[5] and completed on 8 May 2019.[6] The music rights of the film are with Zee Music Company. Soundtrack of the film was composed by Nick Dhammu, JSL Singh, and V Rakx Music, which features vocals from Dosanjh, Raj Ranjodh, and Shipra Goyal.

The film was theatrical released worldwide on 21 June 2019.[1] The film was opened to positive response by critics. Shaada grossed 31 million (US$450,000) on its opening day and 108.9 million (US$1.6 million) in its opening weekend domestically, making the all time opening records in Punjabi cinema. As of 11 July 2019, the film has grossed 500 million (US$7.2 million) globally, making it Second highest-grossing Punjabi film of all time.

Plot[edit]

Cast[edit]

Soundtrack[edit]

Shadaa
Soundtrack album by
Nick Dhammu, JSL Singh and V Rakx Music
Released25 May 2019 (2019-05-25)[7]
Recorded2019
GenreFeature film soundtrack
Length16:25
LabelZee Music Company
External audio
Audio Jukebox on YouTube

The soundtrack of Shadaa is composed by Nick Dhammu, JSL Singh and V Rakx Music, lyrics by Happy Raikoti, Raj Ranjodh and Rav Hanjra. Ramit Bajaj of Film Companion described the songs as "pretty mediocre".[8]

Track listing
No.TitleLyricsMusicSinger(s)Length
1."Shadaa (Title Song)"Happy RaikotiNick DhammuDiljit Dosanjh2:46
2."Mehndi"Happy RaikotiNick DhammuDiljit Dosanjh & Shipra Goyal2:46
3."Tommy"Raj RanjodhJSL SinghRaj Ranjodh2:50
4."Expensive"Happy RaikotiNick DhammuDiljit Dosanjh2:21
5."Mehfil"Rav HanjraV Rakx MusicDiljit Dosanjh3:04
6."Mor"Happy RaikotiNick DhammuDiljit Dosanjh2:42
Total length:16:25

Production[edit]

I was clear from the beginning that the film shouldn’t look like Jatt & Juliet at all, though everyone wanted the same chemistry to appear onscreen.

-Jagdeep Sidhu, director[9]

Diljit Dosanjh in an interview said, ”I was thinking about the topics that have not been touched upon in Punjab. So I realised that a film on shadaa had not been made. It has been touched upon but an entire film hasn’t been attempted before. I discussed the idea with my writer and director, Jagdeep Sidhu, who developed the story.”[10] Sidhu was hired for writing and directing the film even before release of his directorial debut Qismat. After Sidhu, producers Anurag Singh, Aman Gill and Pawan Gill joined the film.[11] Since all the pre-production was set, then team started looking for a leading lady and Neeru Bajwa being their first choice joined the film.[11] In an interview he described Shadaa as “a man who’s having trouble finding a wife“ which is different from Bachelor[9] while Dosanjh said, “There is no equivalent in Hindi or English for the term. A bachelor is something different as a shadaa is someone who is above 30 and not married, even though he wants to. People often taunt them but they do not reply because they are our own people.”[10]

Shadaa was announced in last week of August 2018 by Diljit Dosanjh. The principal photography of the film began on 30 September 2018[5] and completed on 8 May 2019, where Vineet Malhotra served as a cinematographer.[6] Bajwa described it as "hilarious" and "amazing" experience.[11] The film was edited by Manish More and its final cut ran for a total of 127 minutes and 45 seconds.[12]

Marketing and release[edit]

Diljit Dosanjh and Neeru Bajwa promoting Shadaa in 2019

The first look poster of the film was revealed on 18 May 2019, which carried a reference of Kylie Jenner.[13] The trailer of the film was released on 21 May on YouTube, which has been viewed 10 million times since its release.[14][15] three days later on 24 May a quirky theatrical release poster was unveiled.[16] The title track of the film, sung by Diljit Dosanjh, lyrics by Happy Raikoti and music by Nick Dhamu was released on 25 May.[17]

Director Jagdeep Sidhu with Varun Dhawan at screening of Shadaa

The film will be distributed by Omjee Group in East Punjab territory and by Narishma Enterprises in Delhi-UP and the rest of India. The overseas market will be covered by White Hill Studios.[18] The film was released on around 500 screens in India on around 375 theatres including 300 screens in East Punjab.[19] The film was originally scheduled to be released on 24 May but was released on 21 June 2019.[1]

Reception[edit]

Box office[edit]

As of 30 June 2019, Shadaa has grossed over ₹40 crore worldwide and is third highest-grossing Punjabi film of all time. The film has grossed over $2,000,000 at overseas making it eight highest-grossing Punjabi film at overseas.[20]

India[edit]

Shadaa got extraordinary advance as a Punjabi film. The film remained the first choice even in some cities Haryana. The advance of Shaada was three times of Kabir Singh at multiplexes of Punjab.[21] The film was opened with an occupancy of 70-75% in East Punjab.[19] The film grossed ₹3.1 crore and netted ₹2.6 crore in India including ₹2.05 crore nett from East Punjab on its opening day, making all time record for Punjabi cinema beating the previous record of Carry On Jatta 2 (₹3.01 crore).[22] The film grossed ₹3.05 crore nett in India with a growth of 20% on its second day, and became a second Punjabi film to nett above ₹3 crore in a single day after Carry On Jatta 2.[23] On its third day, the film grossed ₹3.6 crore nett, making a weekend total of ₹9.25 crore nett and made all time record weekend for Punjabi cinema beating Carry On Jatta 2 (₹8.3 crore nett).[24]

On its first monday, the film grossed ₹2.35 crore nett, footfalls on Monday were even higher than Friday.[25] The film reamined steady in weekdays as it grossed ₹2.1 and ₹2 crore nett on Tuesday and Wednesday respectively.[26][27] The film grossed ₹1.75 crore nett on Thursday, making a week total of ₹17.45 crore nett which is the highest ever for Punjab film beating the 16.30 crore nett record of Carry On Jatta 2.[28] The film dropped 20% from Thursday and 40% from its opening day on its second Friday and grossed ₹1.4 crore nett.[29] Shadaa grossed ₹1.75 and ₹2.1 crore nett on its second Saturday and Sunday respectively, making a second weekend total of ₹5.25 crore nett which is less than Carry On Jatta 2.[30]

Overseas[edit]

In its opening weekend, Shadaa grossed $775,000 from 125 odd theatres at international territories including ₹1.17 crore in United States, ₹2.14 crore in Canada, ₹61 lacs in United Kingdom and Ireland, ₹96 lacs in Australia, ₹32 lacs in New Zealand, ₹5 lacs in Germany,[31] and ₹17 lacs in Gulf states.[32] As of its second weekend, the film grossed $2,000,000 at overseas.[20]

Critical reception[edit]

Gurnaaz Kaur of The Tribune gave three stars out of five and described the film as "laugh riot". Kaur described the story as usual but praised its wig and humour. She criticized Diljit as "loud and silly" but praised the performances of Neeru Bajwa and other supporting cast including Jagjeet Sandhu and Sonam Bajwa’s cameo.[33] Jaspreet Nijher of Times Of India gave four out of five. Nijher praised the performances of entire cast, production work, editing, and the screenplay and direction by Jagdeep Sidhu. In last added, "Shadaa is a fresh, modern take on the old concept of romance, that promises to bring back optimism in love."[34]

Ramit Bajaj of Film Companion praised the first two hours but criticized last half hour and described it "dragged" by Sidhu. He called Dosanjh’s performance as usual but tad "too loud" at times while described Bajwa’s performance as "effective". In last added, "The movie doesn’t explore the option of living life with a loved one without getting married. Even the leads aren’t shown to be self-sufficient enough to lead a life of singlehood. Yet, the movie offers a fresh take on some age-old practices like the girl’s family giving blankets to the boy’s side at the milni (a wedding tradition), or the difference between the turbans of the girl’s father and the guy’s father. But all this remains a prod, more than a poke."[8]

References[edit]

  1. ^ a b c "Shadaa: The release date of Diljit Dosanjh and Neeru Bajwa starrer pushed forward". Times of India. 20 December 2018. Retrieved 25 May 2019.
  2. ^ "Shadaa Hits 50 Crore Worldwide - Box Office India". boxofficeindia.com. Retrieved 2019-07-12.
  3. ^ "Shadaa: Diljit Dosanjh sports the look of Malkit Singh GoldenStar for the movie? - Times of India". The Times of India. Retrieved 2019-05-06.
  4. ^ "Shadaa trailer: Diljit Dosanjh's Punjabi film promises to be a laughter riot". Indian Express. 21 May 2019. Retrieved 25 May 2019.
  5. ^ a b "Shadaa: The shooting of Diljit Dosanjh and Neeru Bajwa starrer goes on floors - Times of India". The Times of India. Retrieved 2019-05-06.
  6. ^ a b "Shadaa: It's a wrap for the Diljit Dosanjh and Neeru Bajwa starrer - Times of India". The Times of India. Retrieved 2019-05-12.
  7. ^ "'Shadaa' title track is the new 'bachelor's anthem'". Times of India. 25 May 2019. Retrieved 25 May 2019.
  8. ^ a b Bajaj, Ramit (2019-06-21). "Shadaa has a stale story, but fresh fun". Film Companion. Retrieved 2019-06-25.
  9. ^ a b Lakhi, Navleen Kaur (2019-06-11). "Shadaa Director Jagdeep Sidhu On The Challenge Of Breaking The Ice With Diljit Dosanjh". Film Companion. Retrieved 2019-06-23.
  10. ^ a b Pioneer, The. "Highway to success". The Pioneer. Retrieved 2019-06-22.
  11. ^ a b c "Crossing The Line". Box Office India. 2019-06-22. Retrieved 2019-06-26.
  12. ^ "SHADAA | British Board of Film Classification". bbfc.co.uk. Retrieved 2019-06-23.
  13. ^ "Diljit Dosanjh unveils first look poster of Punjabi film Shadaa". Mid Day. 18 May 2019. Retrieved 25 May 2019.
  14. ^ "SHADAA (Official Trailer) | Diljit Dosanjh | Neeru Bajwa | 21st June | Punjabi Movie 2019". YouTube. Zee Music Company. 20 May 2019.
  15. ^ "Diljit Dosanjh to become the youth icon of eternal bachelors". Times of India. 21 May 2019. Retrieved 25 May 2019.
  16. ^ "The quirkiness continues in the new poster of 'Shadaa'". Times of India. 24 May 2019. Retrieved 25 May 2019.
  17. ^ "'Shadaa' title track is the new 'bachelor's anthem'". Times of India. 25 May 2019. Retrieved 25 May 2019.
  18. ^ "Diljit Dosanjh-Neeru Bajwa's Shadaa Heating Up". Box Office India. 2019-03-02. Retrieved 2019-05-06.
  19. ^ a b "Shadaa Has Historic Opening - Box Office India". boxofficeindia.com. Retrieved 2019-06-22.
  20. ^ a b "Shadaa Is Very Good Overseas - Top Ten Punjab Grossers Overseas - Box Office India". boxofficeindia.com. Retrieved 2019-07-02.
  21. ^ "Kabir Singh Good Advance - Shadaa Huge Advance - Box Office India". boxofficeindia.com. Archived from the original on 2019-06-30. Retrieved 2019-06-22.
  22. ^ "Shaada Smashes All Records For Punjabi Films - Box Office India". boxofficeindia.com. Retrieved 2019-06-22.
  23. ^ "Shaada Continues Record Breaking Run - Box Office India". boxofficeindia.com. Retrieved 2019-06-23.
  24. ^ "Shadaa Has All Time Record Weekend For Punjabi Cinema - Box Office India". boxofficeindia.com. Retrieved 2019-06-24.
  25. ^ "Shadaa At Record Levels On Monday As Well - Box Office India". boxofficeindia.com. Retrieved 2019-06-25.
  26. ^ "Shadaa Has Record Tuesday - Box Office India". boxofficeindia.com. Retrieved 2019-06-27.
  27. ^ "Shadaa First Thursday Business - Box Office India". boxofficeindia.com. Retrieved 2019-06-27.
  28. ^ "Shadaa Has Historic First Week For Punjabi Cinema - Box Office India". boxofficeindia.com. Retrieved 2019-06-30.
  29. ^ "Shadaa Has Strong Hold On Second Friday - Box Office India". boxofficeindia.com. Retrieved 2019-06-30.
  30. ^ "Shadaa Holds Strongly In Second Weekend - Box Office India". boxofficeindia.com. Retrieved 2019-07-02.
  31. ^ Hungama, Bollywood (2019-06-25). "Kabir Singh collects 1.365 mil. USD [Rs. 9.45 cr.] in overseas - Bollywood Hungama". Retrieved 2019-06-25.
  32. ^ "Shadaa Scores In Overseas - Kabir Singh Average - Box Office India". boxofficeindia.com. Retrieved 2019-06-25.
  33. ^ Kaur, Gurnaaz (21 June 2019). "Anti-marriage it is not, but a comic tale for sure". The Tribune. Retrieved 22 June 2019.
  34. ^ Shadaa Movie Review {4.0/5}: Critic Review of Shadaa by Times of India, retrieved 2019-06-23

External links[edit]