Showcase Workshop

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Showcase Workshop
Developer(s)Showcase Software Ltd
Initial release2012; 6 years ago (2012)
Written inPython, Javascript, Objective-C, C++
Operating systemAndroid, iOS, OS X, Windows Surface, Web-based platform
TypePresentation software, Mobile sales enablement systems

Showcase Workshop, also referred to as Showcase, is a SaaS company that develops a presentation-building application for business use. Users upload files and images to a web platform which generates presentations viewable on a suite of mobile apps.

Showcase was founded in 2011. The company’s headquarters are in Wellington, New Zealand.[1]


Showcase Workshop was originally developed in response to dynamically changing content being presented on iPads at the 2012 Olympics.[2][3]

After market-testing a beta version of the core application, Showcase Workshop launched commercially in 2012.[4][5]

In 2014 Showcase partnered with Vodafone Global Enterprise.[3][6]


Users upload pre-existing PDFs, videos, images and Microsoft Office documents to a secure server, building presentations or ‘showcases’ which can then be downloaded via the mobile apps.[7] The presentations are used for mobile sales enablement, training, or operational/health and safety purposes.[8][9][10]


Reviewers have praised the ease of use of Showcase, calling it a “better alternative to developing a native app”[11] and “intuitive”.[12]

Criticisms include the lack of differing templates[12] and a lack of complex customisation controls.[13]

Showcase was nominated for a Tabby Award in 2014[8] and won a Tabby Award in 2015 for its Windows app.[14][15]

See also[edit]


  1. ^ Devlin, Collette (2014-08-06). "Kiwi app shows UK marketers the way". Retrieved 2016-03-30.
  2. ^ Corporation, Ricoh (Winter 2014). "The sales presentation comes of age" (PDF). The Communicator (27): 9. Retrieved 30 March 2016.
  3. ^ a b "Your Business: Offshore deals with Millie Jocelyn, Showcase Workshop". New Zealand Herald. 2014-09-24. ISSN 1170-0777. Retrieved 2016-03-30.
  4. ^ "Showcase Workshop to Unveil Groundbreaking Mobile Sales Presentation Software in San Francisco on Sept. 11". SteamFeed. Retrieved 2016-03-30.
  5. ^ Pullar-Strecker, Tom (2012-07-12). "Using tablets to showcase sales material". Retrieved 2016-03-30.
  6. ^ "Wellington tech start-up Showcase Workshop expands into the UK". Retrieved 2016-03-30.
  7. ^ "Information distribution app Showcase expands". Retrieved 2016-03-30.
  8. ^ a b "Wellington company finalist in the global Tabby Awards". Retrieved 2016-03-30.
  9. ^ "Showcase: a new tool in marketers' belts". Idealog. Retrieved 2016-03-30.
  10. ^ "Showcased to the world". Stuff. Retrieved 2016-03-30.
  11. ^ "Present in Style with Showcase Workshop «  Web.AppStorm". Retrieved 2016-03-30.
  12. ^ a b "Showcase Workshop Review - An Effective Way to Market Your Brand When Paper Just Won't Cut It". DiscoverCloud Blog. Retrieved 2016-03-30.
  13. ^ "Showcase Workshop Reviews: G2 Crowd". G2 Crowd. Retrieved 2016-03-30.
  14. ^ "US award for Showcase Software". Stuff. Retrieved 2016-03-30.
  15. ^ "Tabby App Awards on Twitter". Twitter. Retrieved 2016-03-30.

External links[edit]