Sky Mix

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Sky3
CountryUnited Kingdom
Ownership
OwnerBSkyB

Sky3 is a British television channel, available free-to-air on Freeview and TalkTalk TV, and free-to-view on satellite via Sky Digital, Freesat from Sky and Virgin Media. The channel was launched on 31 October 2005 as Sky Three. Shows on the channel include programming from sister channels Sky1, Sky Arts and Sky Real Lives[1]. From Thursday 24th June 2010 programming from Sky Travel Shop was dropped from the schedules being replaced with programming from Sky Real Lives, which is closing to enable BSkyB to invest in Sky1 and Sky2 as part of their "doing less things better" strategy.

Programmming and content

When Sky Three launched, it was essentially a "shop window" service for Sky's main entertainment channel Sky1 and its other subscription services, which served to "offer digital terrestrial viewers the opportunity to enjoy a wide variety of popular programmes from Sky"[2]. From its launch in October 2005 until Thursday, 24th June 2010, Sky3 carried Sky Travel commercial presentations selling holiday deals for a number of providers.

Early highlights from the channels schedule included Futurama, Cold Case, Tru Calling, Relic Hunter, Road Wars, the Inside stand of documentaries, Brainiac: Science Abuse, 35mm from Sky Movies which looks at upcoming films in the cinema and on Sky's premium movies service Sky Movies) and Dream Team. In the early Years, Sky Three has shown the free to air premieres of some of Sky One's more prestigious shows such as season 3 and 4 of 24, Rescue Me, The 10th Kingdom, Hex and the latest remake of Battlestar Galactica.

Current Programming

Sky3 on Freeview

Sky Three was the first free to air general entertainment channel from Sky which launched on October 31st 2005 replacing the Sky Travel channel in a bid to try and attract more subscribers to Sky's Satellite service. The channel can be found at channel 11 on the EPG. Due to the wider availability, the channel constantly outperforms Sky2 in the ratings despite Sky2 having arguably better programming. Instead of Sky selling on the terrestrial free to air rights for their programmes to another broadcaster, the Free to air rights are usually retained to programming Sky exclusives.

On 23 August 2010, Sky Sports News will become exclusively a pay-TV channel, Sky Sports News will be replaced on Freeview by Sky3 +1, a one hour timeshift of Sky3.[3][4][5]

Sky's Free Weekend Pass

On the weekend of 18-20 September 2009, Sky3 showed a selection of programming normally only available to paying Sky Digital subscribers instead of the usual Sky3 schedule. Due to Sky3's free-to-air status, this served as a "taster" of what is available on the subscription-based Sky Digital to those on Freeview, TalkTalk TV, and Freesat from Sky. Channels not available to Freeview, TalkTalk TV or Freesat from Sky viewers, such as Sky1, Cartoon Network, Nickelodeon, Disney Channel, Living, ESPN and MTV, among others, contributed programming to the weekend[6]. Sky had second Free Weekend Pass that aired on 17-18 April 2010.

References

  1. ^ "Sky1 Sky2 Sky3", retrieved 2010-03-31.
  2. ^ Plunkett, John. "Sky Three to launch on Freeview", MediaGuardian, 22 September 2005. Retrieved 2010-03-31.
  3. ^ "Sky Sports News to get bigger and better as a pay TV channel". British Sky Broadcasting. 2010-06-17.
  4. ^ "Sky Sports News to go subscription-only". Media Week. 2010-06-17.
  5. ^ "Sky Sports news to be replaced by Sky3+1 on Freeview". ukfree. 17 June 2010.
  6. ^ Laughlin, Andrew. "Sky3 to show pay TV content for free", Digital Spy, 21 August 2009. Retrieved 2010-03-31.

External links

Retrieved from "https://en.wikipedia.org/w/index.php?title=Sky_Mix&oldid=377537946"