Sony Pal

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Sony Pal
Sony pal.png
Launched 1 September 2014
Owned by Sony Pictures Networks
Parent: (Sony Pictures)
Picture format 576i SDTV, 1080p HDTV
Slogan Yeh Pal Hamara Hai
(This moment is ours)
Country India
Headquarters Mumbai
Sister channel(s)
Website sonypal.in
Availability
Satellite
Reliance Digital TV Channel 214
Cable
Asianet Digital TV Channel 511

Sony Pal (stylized as: Sony पल) is an Indian, Hindi-language free-to-air television channel that was launched on 1 September 2014. It is aimed at women with girl- and family-oriented programming.[1] The channel is owned by Sony Pictures Networks.[2]

History[edit]

Sony Pal was launched in 1 September 2014 originally as a pay-TV channel, with Juhi Chawla as its ambassador.[3] The channel mostly aired women-centric reality shows[4] to compete with mainstream Hindi GECs like Star Plus, ZEE TV, Colors whose core TG is also women-oriented.

The channel had a low audience share[5] of 11,000 during the first weeks of its launch, as compared to other channels like Life OK, Star Plus, Zee TV and Colors TV.[6] Due to this, the channel ceased its business operations on 13 February 2015,[7] broadcasting re-runs of Sony TV and Sony SAB shows.[8]

The channel was then rebranded and turned into free-to-air TV channel, as it started syndication of former SET and Sony SAB series like Taarak Mehta Ka Ooltah Chashmah, CID and Baalveer.As it was available on DD Freedish, Sony Pal started gathering a fair audience share by 2016.[9]

Programming[edit]

References[edit]

  1. ^ "Sony Pal to celebrate Indian woman's triumphant spirit". TellyTRP.in. 1 September 2014. Retrieved 5 September 2014. 
  2. ^ "MSM launches new Hindi GEC". Afaqs news bureau. afaqs. 8 August 2014. Retrieved 18 December 2015. 
  3. ^ "Juhi Chawla becomes face of SONY PAL". Times of India. 8 August 2014. Retrieved 2014-08-08. 
  4. ^ RM, Vijayakar (19 August 2014). "Sony Launches Women's Channel 'Sony Pal'". India West. Retrieved 18 December 2015. 
  5. ^ Roshni, Olivera (11 August 2013). "TRPs gone, TVT is the new trend". The Times Group. The Times of India. Retrieved 18 December 2015. 
  6. ^ "GEC Watch: Slow Start for Sony Pal". afaqs news bureau. afaqs. 12 September 2014. Retrieved 18 December 2015. 
  7. ^ "Sony Pal to bring curtains down on existing shows". indiantelevision.com Team. indiantelevision.com. 28 January 2015. Retrieved 18 December 2015. 
  8. ^ Disha, Shah (30 May 2015). "Sony Pal: Where original shows failed; old shows did the turnaround". indiantelevision.com. Retrieved 18 December 2015. 
  9. ^ "Sony Pal as a successful FTA". A Word to the World. 11 April 2016. Retrieved 12 April 2016. [unreliable source?]

External links[edit]