Xumo is an over the top content service provider with free content paid for by advertising. Based in Irvine, California, the joint venture of Myspace parent company Viant and Panasonic was started in 2011.
As of 2015, Vizio and Panasonic offered the service. Other manufacturers adding Xumo in 2016 include LG Electronics and Funai. 78 channels were offered as of May 2016, with a total of 100 planned. The primary target audience is millennials who are not satisfied with MVPD offerings.
In February 2016, Time Inc. acquired Viant. The Vanderhook brothers began the company in 1999 as advertisementbanners.com, changing the name to Interactive Media Holdings in 2003 and Viant in 2015.
As of June 2019, according to CEO Colin Petrie-Norris, Xumo is available in over 35 million U.S. households via a multi-screen distribution network of smart TVs, mobile, web, and streaming boxes. Xumo does not require a set-top box or dongle because TVs include it in a manner similar to Roku. Channel Plus from LG Electronics for LG Smart TVs with WebOS uses Xumo to recommend programs and provide advertising sold by Viant on some channels.
As of July 2018 the Android app is live, people can download it in the Google Play Store
Xumo has the capability to learn what users watch, putting frequently viewed channels and programs at the top of lists.
- Palenchar, Joseph (May 5, 2016). "Xumo Bringing More Free Video Content To More Smart TVs". TWICE. Retrieved May 9, 2016.
- Spangler, Todd (May 3, 2016). "Time Inc.-Backed Startup Xumo Adds 10 Channels to OTT Service". Variety. Retrieved May 9, 2016.
- "About Us". Viant. Retrieved May 9, 2016.
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