|Written by||Reggie Rock Bythewood|
|Directed by||Reggie Rock Bythewood|
|Country of origin||United States|
|Original network||Apple TV+|
Swagger! explores the world of youth basketball, and the players, their families and coaches who walk the fine line between dreams and ambition, and opportunism and corruption.
- O'Shea Jackson Jr. as Ike
- Quvenzhané Wallis as Crystal
- Isaiah Hill as Jace
- Shinelle Azoroh as Jenna
- Sean Baker as Naim Rahim
- Tristan Mack Wilds as Alonzo Powers
- Caleel Harris as Musa
- Tessa Ferrer as Meg Bailey
- Jason Rivera as Nick
- Robert Crayton as Barber Marvin
- Solomon Irama as Phil Marksby
- Ozie Nzeribe as Royale
- James Bingham as Drew Murphy
- Andrew C. Williams as Kai
- Arischa Conner as Apocalypse Anne
- Jared Wofford as Harold Phillips
- Gwen L. Johnson as Cynthia
Apple began developing the project in February 2018, and it was ordered in December 2018 as a sports drama television series titled Swagger! from Kevin Durant and Reggie Rock Bythewood. Bythewood will be the showrunner, writer, director, and executive producer with Durant, Brian Grazer, Francie Calfo, Rich Kleiman, and Samantha Corbin Miller executive producing.
In October 2019, Deadline Hollywood reported that Winston Duke was cast as the lead, but in February 2020, Duke suffered an injury on set and was replaced with O’Shea Jackson Jr. On July 9, 2020, Quvenzhané Wallis joined the series in the role of Crystal, and on January 15, 2021, Isaiah Hill, Shinelle Azoroh, Tristan Mack Wilds, Caleel Harris, Tessa Ferrer, Jason Rivera, Solomon Irama, Ozie Nzeribe, and James Bingham were all revealed to have been cast.
Alongside the casting of Winston Duke, Deadline Hollywood reported that filming would occur in October 2019. After Duke’s injury in February 2020, filming was delayed due to recasting, and was then delayed even further due to the COVID-19 pandemic. By December 2020, filming restarted in Richmond, Virginia, with filming also taking place in Hopewell, Virginia in March 2021. In April 2021, filming wrapped for the series.
- Denise Petski (January 15, 2021). "'Swagger': Apple's Kevin Durant Basketball Drama Adds Nine To Cast". Deadline Hollywood. Archived from the original on January 15, 2021. Retrieved January 15, 2021.
- "Apple's "Swagger," from NBA superstar Kevin Durant, to make global debut on Friday, October 29". Apple TV+ Press. Retrieved 2021-09-10.
- Denise Petski (February 5, 2020). "O'Shea Jackson Jr. To Star In Apple's Kevin Durant Basketball Drama 'Swagger' In Recasting". Deadline Hollywood. Archived from the original on February 22, 2020. Retrieved January 15, 2021.
- Otterson, Joe (February 13, 2018). "Apple Developing Series Based on NBA Star Kevin Durant From Imagine Television". Variety. Retrieved April 5, 2021.
- Otterson, Joe (December 4, 2018). "Apple Orders Kevin Durant Drama 'Swagger' to Series". Variety. Retrieved March 22, 2021.
- "Kevin Durant Basketball Drama Picked Up to Series at Apple". The Hollywood Reporter. December 4, 2018. Retrieved March 22, 2021.
- Andreeva, Nellie (October 1, 2019). "Winston Duke To Headline Apple's Kevin Durant Drama Series 'Swagger' From Imagine & CBS TV Studios". Deadline Hollywood. Retrieved March 22, 2021.
- Otterson, Joe (February 5, 2020). "O'Shea Jackson Jr. Takes Over Lead Role in Apple Basketball Drama 'Swagger' (EXCLUSIVE)". Variety. Retrieved March 22, 2021.
- Denise Petski (July 9, 2020). "Quvenzhané Wallis To Star In Apple's Kevin Durant Basketball Drama 'Swagger'". Deadline Hollywood. Archived from the original on September 2, 2020. Retrieved January 15, 2021.
- "Film and TV industry bringing $120 million to Central Virginia". WTVR. December 11, 2020. Retrieved March 22, 2021.
- "Michael Keaton, Rosario Dawson series to film in Hopewell this week". WTVR. March 11, 2021. Retrieved March 22, 2021.
- Curran, Colleen. "Kevin Durant's 'Swagger' filming in downtown Richmond". Richmond Times-Dispatch. Retrieved March 22, 2021.
- Otterson, Joe (2021-04-14). "Christina Jackson Joins FX Pilot 'Spook Who Sat by the Door'". Variety. Retrieved 2021-05-12.