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I love this wear )))
"Current style" - this is just an advert! LP 220.127.116.11 08:49, 2 January 2007 (UTC)
The story goes that the name Dorothy Perkins was adopted from the rose developed by Jackson & Perkins. DP's parent company Arcadia says on its website: "In 1939 the wife of our then company director suggested a name change from 'Ladies Hosiery and Underwear' to something a little more approachable. In honour of her favourite pink English rose, the name Dorothy Perkins was chosen."  However, at the moment, the article only records a change of name from the original H.P. Newman, and in 1919. This needs to be reconciled. - User:Addedentry 31 August 2015 — Preceding unsigned comment added by 18.104.22.168 (talk) 08:32, 31 August 2015 (UTC)
This Telegraph article supports the name change being made in 1939: http://www.telegraph.co.uk/fashion/brands/how-high-street-stores-got-their-name/ I checked on Companies House and there is nothing filed between 1909 (when the old name is listed) and 1939, when the new name is referenced. Jeniffa84 (talk) 14:09, 24 May 2016 (UTC)
This page is missing a lot of rich content about the history of the brand which is well documented online. I have done quite a bit of research as I currently work there as a digital editor, so would appreciate if someone else could consider the below for inclusion to enrich the page.
In 1994 Dorothy Perkins harnessed the power of celebrity recruiting Helena Christensen as the face of the brand . The model fronted a campaign with the tagline 'Where you can afford to look good' . Yasmin Le Bon joined Helena Christensen as a face of Dorothy Perkins in 1997.
'How to Look Good Naked' stylist Gok Wan fronted a media campaign in 2008 to give style and body shape advice to Dorothy Perkins customers .
In April 2012, Dorothy Perkins launched a collection with London-based designer Olivia Rubin called 'A Postcard From'. It brought to life Olivia's own travel memories and inspiration through signature prints .
In late 2012, Dorothy Perkins teamed up with Jupi Corporation to bring a fashion range by The Kardashians (sisters Kourtney, Kim and Khloe) to the UK. The 'Kardashian Kollection' included ready-to-wear clothing and handbags, and was sold internationally as well as at dorothyperkins.com and selected UK stores .
Some extra information here that might be worth adding...
Dorothy Perkins has supported Breast Cancer Care since 2004, raising more than £3million for the charity. The brand has also worked with The Woodland Trust raising enough funds to plant close to 100,000 trees .
In reference to this section:
'The company has an account card which offers incentive and reward schemes to customers, including vouchers for customers on their birthday and several 20% off VIP days per year. Credit is provided by Santander UK. The card can be used at any store within The Seven Network.'
I believe this information to be incorrect now. The Dorothy Perkins Account Card is a MasterCard with credit provided by NewDayltd. It offers a loyalty points scheme, birthday offers, discount days and delivery offers. It can also be used at Burton, Evans, Outfit, Topman, Topshop, Miss Selfridge and Wallis.
Much of this section is based on two personal accounts. There is a lot missing which could be added. Some suggestions below...
In the late 1960s, Dorothy Perkins co-funded Biba's expansion into a large boutique on Kensington High Street. From 1970-73 it owned a 70% stake in the business allowing Biba to extend its womenswear range into accessories, beauty products, menswear, childrenswear and homeware..
In 1977 Dorothy Perkins opened its first store on London's famous Oxford Street.