Talk:Peter Arnell

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Requesting additions[edit]

JSFarman (talk) 17:41, 26 December 2021 (UTC)[reply]

Hi, I'd like to request that the following information be added to the article. I've included references and hope the format makes this easy to implement:

In 1994, Chanel Inc. hired Arnell to restore the brand’s luxury image. The agency partnered with French director Jean-Paul Goude to create a seven-figure commercial for Chanel No. 5 featuring Marilyn Monroe. The commercial was part of a multimillion-dollar campaign.[1]

In 2001, Arnell began branding and communications at Reebok,[2] including work for its NFL,[3][4] NHL[5] and NBA product lines,[6][7] creation of the “Outperform” campaign[8] and the Yao Ming line.[9] Arnell invented the Rbk brand for Reebok,[10] as well as the Super Bowl ad with Terry Tate as the office linebacker, which won the Cannes Golden Lion Award,[11] Crest Award and Clio Award.[12] In 2003 he created a $14 million program to launch the Chrysler Pacifica around singer Celine Dion.[13] The campaign was controversial among dealers and Dion’s image was removed from later ads, though her music remained.[14] Arnell collaborated with Samsung Korea[15] on the introduction of the company as a consumer-facing brand. They developed and created the first global campaign strategy with "Simply Samsung" and later “Digitall. Everyone’s Invited”[16] as well as large-scale outdoor ads in major cities.[17] In 2006, Home Depot launched a design partnership and “Orange Works” campaign with Arnell Group.[18][19] The campaign included the creation of the HomeHero brand and line of home safety products, which won a Gold IDEA from Business Week.[20] The premier products included the HomeHero fire extinguisher and wirelessly connected smoke/CO alarm.[21] In 2008 Peter Arnell was named Chief Innovation Officer of Chrysler[22] and was a founding director of Peapod Mobility. Arnell led the electric vehicle development under Bob Nardelli[23][24] and designed the Peapod Neighborhood Electric Vehicle.[25] Arnell's company, Arnell Group, fast-tracked the design and production of Peapod in just 6 months.[26] Peapod was presented by Arnell and Governor Arnold Schwarzenegger to the State of California as part of their electric vehicle initiative.[27]

Arnell has also worked on design, branding and campaigns for companies including the Fontainebleau hotel and resort,[28] Samsung, Banana Republic, McDonald's, Home Depot, Pfizer,[29], Blackberry Limited,[30] and Tommy Hilfiger.[31]

References

  1. ^ "High Tech Fragrance Campaign Resurrects a Hollywood Icon". www.nytimes.com. December 2, 1994.
  2. ^ "Arnell Walks Off with Reebok Accounts". www.adage.com. November 5, 2011.
  3. ^ "Office Space: Reebok To Introduce Character In Super Bowl". www.sportsbusinessjournal.com. January 17, 2003.
  4. ^ "Terry's Back in Arnell's Reebok Game". www.adweek.com. July 3, 2003.
  5. ^ "Reebok Buys Canadian Apparel Concern". www.adweek.com. April 9, 2004.
  6. ^ "Reebok Signs Lifetime Sports Sponsorship". www.theguardian.com. November 30, 2001.
  7. ^ "Reebok Forges First Lifetime Sponsorship Deal". www.warc.com. March 12, 2003.
  8. ^ "Arnell Outperforms for Reebok". www.adweek.com. August 28, 2003.
  9. ^ "Yao Ming Stands Tall for Reebok". www.adweek.com. October 24, 2003.
  10. ^ "Rbk Logo". www.famouslogos.us.
  11. ^ "Terry Tate: The Forest Gump of Branded Content". www.campaignlive.com. February 5, 2016.
  12. ^ "Reebok Film: Terry Tate, Office Linebacker". www.adsspot.me.
  13. ^ "Chrysler Splits with Arnell Group". www.adage.com. December 8, 2003.
  14. ^ "Celine Dion Out of Sight in Chrysler Commercials". www.adweek.com. June 30, 2003.
  15. ^ "Arnell to Become Brand Consultancy: As Focus Changes, the Agency Looks for New Name, Alliances Abroad". www.adweek.com. June 23, 1997.
  16. ^ "Samsung Launches 'Digitall' Campaign". www.adage.com. June 7, 2002.
  17. ^ "Thinking Outside the Marketing Box". www.nytimes.com. November 3, 2004.
  18. ^ "Home Depot Creates Design Partnership with Arnell". www.mediapost.com. November 30, 2006.
  19. ^ "Home Depot Bets on Design of Store Brand to Fire Up Sales". www.wsj.com. November 29, 2006.
  20. ^ "The Best Product Design of 2007". www.bloomberg.com. July 30, 2007.
  21. ^ "Hot Extinguisher". www.nytimes.com. November 4, 2007.
  22. ^ "No One Knows What It's Like to Be the Adman". www.printmag.com. June 1, 2009.
  23. ^ "He's Baaaaaack: Peter Arnell Shakes His Stuff at Chrysler". www.bloomberg.com. March 3, 2008.
  24. ^ "Can Arnell the Designer rescue Chrysler". www.adage.com. March 10, 2008.
  25. ^ "Peapod Mobility Arrives on Earth Day". www.nytimes.com. February 12, 2009.
  26. ^ "Peapod EV's Look Inspired by Bullet Trains, Sea Turtles, and Space Helmets". www.fastcompany.com. May 21, 2009.
  27. ^ "Peapod Meets the Governor, Makes New Friend". www.autoblog.com. June 14, 2009.
  28. ^ "The Crazy Genius of Brand Guru Peter Arnell". Newsweek. March 27, 2009.
  29. ^ "The Crazy Genius of Brand Guru Peter Arnell". www.newsweek.com. March 27, 2009.
  30. ^ "Marketing Guru, Peter Arnell Shares His Thoughts on Creativity and Branding with SDSB Students". Suleman Dawood School of Business. October 11, 2017.
  31. ^ "Hilfiger Teaming Up With Arnell Group". www.latimes.com. March 12, 1998.

Thanks for your help, Joanne PA (talk) 15:04, 22 December 2021 (UTC)[reply]

 Not done Add WP:NOTRESUME to the reasons I have not implemented these changes. JSFarman (talk) 17:41, 26 December 2021 (UTC)[reply]

Hey JSFarman. Funny, I was about to ping you to take a look at this request. Can you point out the things that feel problematic to you? The Reebok work, for example, is certainly noteworthy. It's included in the Reebok article as well. In general I can see how these very brief statements could be more reminiscent of a resume, but that's simply because I was trying to be as dry and factual as possible, as per earlier feedback from Crystallizedcarbon. I/anyone can expand on them, if you think that would be better, but I opted not to do so myself to avoid any issues with promotional language. I do think a lot of this material is noteworthy in it's own right, and would appreciate any insights either of you may have. Thank you, Joanne PA (talk) 18:59, 27 December 2021 (UTC)[reply]
That it reads like a resume is secondary. His (well-documented) failures are barely mentioned -- adding more about his shiny accomplishments adds to the article's imbalance. JSFarman (talk) 21:50, 27 December 2021 (UTC)[reply]
Thank you. I looked at the link you mentioned in your edit summary- it appears to be very subjective and speculative (for example: "Omnicom might have taken the position that Arnell should have spent more time with his clients than writing books" and "Arnell's tepid, soulless package redesign"). I tried to confirm even the more factual-seeming statements, to see if they could be included, but none of the original links are working.
The current Wikipedia article is quite short and does mention failures ("both rebrands were scrapped by the companies after being poorly received by consumers" which isn't exactly accurate- the Pepsi rebrand is still used globally to this day) but I'm not sure what you are specifically referring to that is concrete enough to be included. There are many articles that comment on Arnell's personality (the one you mentioned says he's been called "an insecure egomaniac") but I'm genuinely unclear as to how such commentary would be included, or why. Of course, someone may find something that I've missed- this is mainspace, after all.
I apologize if I've gone about this the wrong way- I thought I was following protocol by putting up an edit request with material that is factual, sourced and relevant.
Looking forward to your thoughts. Joanne PA (talk) 15:06, 3 January 2022 (UTC)[reply]
Hi Joanne PA (talk). It's my first workday after a two week break. Perhaps others can weight in? You can look for input via the talk pages for WikiProject Brands or Wikiproject Marketing & Advertising.
I applaud you for following protocol but we have a difference of opinion regarding neutrality. Ommissions aren't neutral, and there are significant omissions. For example, the 1997 sexual harassment suit brought against him is not trivial, and it's not even mentioned.[1] And, while your point regarding the use of opinion pieces is well-taken, if the opinion is written by a subject matter expert and published by a reliable source, it has weight.
One more thing before I get back to my regularly-scheduled drudgery. Peter Arnell is brilliant and his work is iconic. You can include the less-than-flattering moments in his career - his hits way outweigh his misses -- and the article will still demonstrate his genius. JSFarman (talk) 23:44, 3 January 2022 (UTC)[reply]
Didn't mean to categorize sexual harassment as a "miss" - it's far more real-world serious than Tropicana/Chrysler/Oranges/etc. (Apologies for the edits and additions to my comments here. JSFarman (talk) 18:27, 6 January 2022 (UTC)[reply]

References

  1. ^ Steinhauer, Jennifer (1997-03-27). "Testing a Wider Concept of Sexual Harassment". The New York Times. ISSN 0362-4331. Retrieved 2022-01-03.

New roles[edit]

I am requesting the inclusion of Arnell's two new professional roles:

  • As of 2022, Arnell is Chief Brand and Design Officer for Fontainebleau Development, responsible for property-wide branding and design for Fontainebleau Las Vegas.[1][2]
  • Arnell is a public speaker, represented by The Harry Walker Agency.[3] Joanne PA (talk) 15:11, 3 November 2022 (UTC)[reply]

Thank you for including these additions to the career section. Joanne PA (talk) 15:11, 3 November 2022 (UTC)[reply]

As an uninvolved editor, I have been asked to see whether I can add the above items into the article. However, having looked at the article, it strikes me that it has a clear promotional slant, and that it reads more like a curriculum vitae than a neutral biography. The above requested additions are just more of the same.
If you can balance the article with an equal amount of non-promotional material, then we are talking, and the above items can be added. For example, although I cannot read all of the citations due to paywalls, I can see that Ansell has been involved in controversies and the like in the past. We need those controversies and other awkward moments in the article for balance, before we can add more CV-style material. I think that Ansell's record is probably strong enough to bear all sorts of comparatively negative aspects in his biography (where it is in the public realm and cited in reliable sources), without doing real harm to his reputation.
If you don't try to balance the article, in due course you may find a neutrality tag at the top of it, which is not what you want. Please forgive me if this sounds unhelpful, but balancing the article will give it respect on Wikipedia. Storye book (talk) 15:57, 7 November 2022 (UTC)[reply]

References

  1. ^ Crouch, Dorothy (30 August 2022). "Fontainebleau Las Vegas to Include 90,000-Square-Foot Shopping District".
  2. ^ "Fontainebleau Las Vegas Reveals Innovative Retail Experience". 19 August 2022.
  3. ^ "Our Speakers Peter Arnell".

Requesting additions[edit]

Hi, Peter has released a significant book that I believe is relevant to add to his page - Book Announcement

Thanks for your help, Joanne PA (talk) 19:58, 28 February 2023 (UTC)[reply]

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