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In the UK, the vague term "ethical fashion" was coined at a time of high spending on PR by government agencies to promote trade. Google records searches beginning in September 2005, and overtaking more specific, certifiable phrases like "organic", "fair trade", "fur-free", "vegan", or "made in a democracy". Fur sales have since increased. The phrase is often followed in the next breath or the same page by the phrase "sustainable fashion", for example on the web sites of new organisations like Ethical Fashion Forum, a lobby group established in 2005.
It was deleted for lacking a "reliable and independant source", but the google source is clear.
I'm not sure what to write and will do nothing for a while. — Preceding unsigned comment added by 188.8.131.52 (talk) 12:12, 14 August 2013 (UTC)