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2ndary definition[edit]

Can't a "tagline" also reference a shared cultural experience or opinion outside of any "branding" or "marketing" context? —Preceding unsigned comment added by Ancientweb (talkcontribs) 19:03, 30 April 2009 (UTC)

Merge suggested.[edit]

Note: "strapline" and "tagline" have the same meaning. uses "tagline". -- Pinktulip 02:54, 6 January 2006 (UTC)

[Definitely separate]
Tagline chiefly refers to movies.
Strapline is chiefly British. - Ghosts&empties 10:16, 24 February 2006 (UTC)
I'm British and I've never heard of "strapline"... - 00:14, 15 June 2007 (UTC)

The article on advertising slogans appears to equate itself with straplines, which is confusing considering that strapline redirects to tagline. Suggest merging these into one article which can clarify any distinctions or region-specific uses of each term. Sroc (talk) 03:51, 18 November 2009 (UTC)

I disagree that a merge is necessary because tagline is also commonly used in web design as well as movies. I wonder whether they should both be discussed in the same page, or in separate pages e.g. Tagline (movies) and Tagline (websites). Some discussion of the web design usage is found at: Also, the fact that there have been so few responses to the merge proposal suggests that it is not needed. - Drstuey (talk) 00:45, 29 June 2010 (UTC)

Apparently there is no current interest in a merge in two years. I am removing the Merge template from the article. JMax (Okay, tell me. What'd I do this time?) 01:29, 9 April 2011 (UTC)

Examples from films.[edit]

The article currently has 7 examples from films. Suggestions on reducing it to maybe just 5, and which ones? 5 of 7 are sci-fi, 1 is romance, and 1 is a plain thriller; so getting a better balance would be nice, keeping maybe just 2 sci-fi ones: Alien and Star Trek? -- Jeandré, 2008-02-17t21:02z

Well, there's obviously a lot of choices. We should try to keep them limited to taglines that have been oft-noted elsewhere. Citing IMDb is not really appropriate in this instance, as a tagline could be culled from any of its web pages. Perhaps we can Google around and find what better choices would be first. —Erik (talkcontrib) - 23:51, 17 February 2008 (UTC)
I'm not sure I understand what you mean with "Citing IMDb is not really appropriate in this instance, as a tagline could be culled from any of its web pages". wp:v requires that all quotes be referenced, and the IMDd refs are to the films' tagline pages. -- Jeandré, 2008-02-19t11:57z
IMDb is a database, so it has web pages on many, many films. For films like Star Wars, Love Story, Star Trek, and The X-Files, there's no declared importance of their taglines. We need to back the fame of such taglines with reliable sources. I can personally understand the importance of all but the Love Story tagline, but we need to include citations to objectively show they are important. People in the future may not be as familiar with the fame of these taglines. So not only should we try to pick a variety of taglines from different genres, we should find the ones that have been independently noted as famous. Otherwise, we could just subjectively pick whatever tagline we like. —Erik (talkcontrib) - 13:05, 19 February 2008 (UTC)
Ah, you're saying IMDb refs do no indicate notability - I agree and I've removed the 2 IMDb refs for taglines that already have notability refs (I put in the IMDB refs before I found the 2 notability refs). wp:v still requires that all quotes be referenced, so I've left the other IMDb refs there until we replace them with notability refs, or remove those taglines. -- Jeandré, 2008-02-20t11:41z
Great, that's what I was talking about. I would think that there's references to establish notability for the others, even though I'm sure to most people, it seems indisputable. :) I'll try to find some references myself, though I'm a bit busy this week. —Erik (talkcontrib) - 12:52, 20 February 2008 (UTC)
Is it really arguable that the taglines of Star Wars, Star Trek, and Alien, for example, are particularly important and well-known? Many, many more people are going to pair "A long time ago, in a galaxy far, far away" with Star Wars than will pair "Nothing on earth could ever come between them" with Titanic or "Every man dies. Not every man truly lives" with Braveheart, even though those are also very famous movies. For that matter, there are multiple book titles that incorporated "Where no man has gone before" or a variation as a reference to Star Trek. Let's not venture into "Scientific study reveals: People are happier on the weekends!" territory. —Preceding unsigned comment added by (talk) 04:06, 23 October 2010 (UTC)

I added "Garbo talks!" and "Garbo laughs!" as two related examples of tag lines from the Golden Age of Hollywood. Most of the other examples are from the "Blockbuster" era of the late 1970s and 80s. (Note the contrast between star-based and concept-based marketing.) On an unrelated note, with some of the other examples, namely those from Star Wars, Love Story, Star Trek, and The X-Files, it could be argued that the fame of these phrases stems from their appearance in the film/tv-series, and not from their use in the film's marketing; i.e. they are famous film quotes which happen to have been used as tag lines, and not famous tag lines per se. Eljayess (talk) 15:19, 27 September 2010 (UTC)


Headlines. —Erik (talkcontrib) 23:45, 17 November 2008 (UTC)

Taglines as self-references[edit]

Maybe some mention should be made to the effect that taglines are often self-referential? SharkD (talk) 07:46, 25 January 2009 (UTC)

    If I may,,,,  Example:  Worthpoint (
      Tagline:  Discover Your Hidden Wealth (tm)
                        Signed220.101.66.30 (talk) 00:58, 14 December 2010 (UTC)

Further example[edit]

TAGLINE.... "Have the line of your life, No ordinary subtitle,A headline wouldn't be the same without it. Nobody puts tagline in a corner" To illustrate the creativity aspect, appologies to Dirty Dancing (movie). —Preceding unsigned comment added by (talk) 23:52, 15 December 2010 (UTC)

Types and forms[edit]

Taglines may use these concepts, possibly - aside, soliloquy, epigram. Not sure if they should be put in 'See Also' list. Signed JohnsonL623 (talk) 00:37, 17 April 2011 (UTC) Also, adage and so on. SignedJohnsonL623 (talk) 03:43, 23 April 2011 (UTC)

Tag line vs slogan[edit]

The article Advertising slogan says (with a source cited) that "tag line" is a synonym for slogan. This article, Tagline, claims they are different, but the explanation of what a tagline is is identical to a slogan. Looks like a fork to me. --Dennis Bratland (talk) 16:44, 26 November 2011 (UTC)

Taglines/straplines seem to lend themselves mainly to books and movies whereas ad slogans tend not to be inextricably tied in with brand or product name (at least not as easily), by their nature. Part of the problem with the article/s may be the types of examples chosen. 'Tag' and 'strap' could denote the closer association that taglines and straplines have to their movies/books. Take the Gilette example: "the best a man can get" is memorable by using alliteration but doesn't necessarily tie it to the word Gilette. To make it a tagline it might be written in some way, such as Gilette- the best Jack can get ( using a pun on Jack and Jill story. Sometimes they have to resort to acronym for a company name to get a 'true' tagline which is often awkward to arrive at, like LG-"Life's Good" , SONY- "So NY" ,which they used one time, perhaps in a specific campaign. Coke- "Things Go Better with Coke", see that's not really a tagline as the slogan is largely separable for use on its own, without Coke being put before it. Almost Famous,the movie, uses the tagline "Experience it, Enjoy it, Just don't fall for it" which seems to tie in well(although this tagline may not have appeared on all editions). Xbox 360 ,for a tagline, would have to resort to something rather complicated like - "why play out of the full circle?" JohnsonL623 (talk) 10:56, 4 December 2011 (UTC)
For Apollo 13 (film), it would be easy to presume "Houston, we've got a problem" ,as tagline, but if you go to read Reference 35 in that article, it explains that "Failure is not an option" is actually the tagline (albeit only revealed in the dialogue of the film, not on the posters, where one would usually expect the tagline to appear). It's stated emphatically there, by one of the script writers.(see Ref.35 of Apollo 13 (film). JohnsonL623 (talk) 11:54, 4 December 2011 (UTC)
I can understand why people would say, hang on,how so? Apollo 13 , it was mission failure?wasn't it? They 'Lost the Moon' didn't they? etc. but, "Failure is not an option" (ie: getting the crew back to Earth ) becomes the tagline to the entire movie, as the script writer Bill Broyles states. JohnsonL623 (talk) 11:54, 4 December 2011 (UTC)
I'm baffled by what you're saying about Apollo 13. So a movie had more than one tagline/slogan? So? The source doesn't say that a tagline is different than slogan; it doesn't even mention that question. What is the relevance?

The OED, Websters and American Heritage dictionaries, they say that slogans and taglines are synonyms. A century ago a tagline was the same as the punchline of a joke, or the last line of a poem, but over time the terms evolved to be identical. See the OED. That the one term is more popular with one subject and less popular with another subject doesn't change the fact that they're synonyms. Indeed, one of the reasons we have synonyms is that two groups will use two different words for the same thing. --Dennis Bratland (talk) 16:08, 4 December 2011 (UTC)