Travel incentive
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Travel incentives are a reward subset of an incentive program, recognition program or a loyalty program, which is a business tool designed to change consumer behavior to improve profit, cash flow, employee engagement and customer engagement. It has been described as business travel that is designed to motivate or trigger action, as a reward for these actions from employees or business partners. This fosters loyalty and encourages the best talent for an organisation.[1]
When an organization properly designs an incentive program, which includes looking at all departments which will be affected, rather than just the impact to the department that is sponsoring the incentive, the return on investment can be proven.[2] Oxford Economics USA wrote in a 2009 study that incentive travel investments yielded a return of investment of more than $4:$1.[3] and stated that in order to achieve the same effect of incentive travel, an employee’s total base compensation would need to be increased by 8.5%.[3]
The Incentive Research Foundation released a study in 2010 following the steps that an organization took to ensure that they received a return on their investment; they successfully merged acquired organizations into their company, and successfully merged their incentive programs.[4]
Economic impact
Incentive trips, meetings and events account for 15% of all travel spending, which creates 2.4 million jobs, $240 billion in spending and $39 billion in tax revenue, according to the U.S. Travel Association.[citation needed] Incentive travel generates about $13 billion a year, according to the Incentive Research Foundation.[5], [6]
The economic impact[clarification needed] and the AIG effect had negatively affected incentive travel programs in 2010, with spending on incentive travel being reduced.[7]
Future of incentive travel
According to Incentive Magazine’s 2013 Travel IQ Survey-"The top benefits for 2013 range from recognizing performance (62.1%) and increasing sales (57.8%), to building morale (50%), improving employee loyalty (42.2%), and fostering teamwork (32.8%)." [8]
See also
- Environmental impact of aviation
- Hypermobility (travel)
- Incentive program
- Loyalty marketing
- Loyalty program
References
- ^ Louise Gregory (July 25, 2014). "What is incentive Travel?".
- ^ "The Incentive Research Foundation Research". Theirf.org. Archived from the original on February 16, 2015. Retrieved 12 October 2014.
{{cite web}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help) - ^ a b "the Return on Investment of U.S. business travel" (PDF). Ustravel.org. Oxford Economics USA. September 2009. Archived from the original (PDF) on October 20, 2014. Retrieved 12 October 2014.
{{cite web}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help) - ^ Melissa Van Dyke (May 6, 2010). "The Anatomy of a Successful Incentive Program". Incentive Research Foundation.
- ^ "Posh trips for jobs well-done are fading away - USATODAY.com". Usatoday.com. Retrieved 12 October 2014.
- ^ "Rental Mobil". Website. Retrieved 12 October 2014.
- ^ Mark Lewis (16 February 2010). "The AIG Effect". Forbes. Retrieved 12 October 2014.
- ^ "Incentive travel-The Ultimate Motivator". Loyaltyworks.com. Retrieved 31 March 2015.