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Native name
Univereksport / Универекспорт
Industry Retail
Founded Novi Sad, Serbia (September 25, 1990 (1990-09-25))
Headquarters Novi Sad, Serbia
Area served
Key people
Dragoslav Vučurević (Director)
Revenue Decrease 151.49 million (2013)[1]
Decrease €3.39 million (2013)[1]
Total assets Increase €81.12 million (2013)[1]
Total equity Increase €39.17 million (2013)[1]
Number of employees
Website www.univerexport.rs

Univerexport is a Serbian supermarket chain with headquarters in Novi Sad. It was founded on September 25, 1990 and at the beginning the main field of business was exclusively the import of consumer goods. Nowadays, its retail chain contains 132 stores.[2]


Univer-Export in Novi Sad.

Univerexport was founded on September 25, 1990. Everything began within the family with only 4 employees. The history of this commercial chain is developing thanks to the great ideas and innovative choices confirmed by key dates in development of one of the most dominant commercial chains in the country. Jovanka and Bogdan Rodic created the driving force and fundamental energy. In the 1991, the development of giant began with the opening of the warehouse in Bajci Zilinskog Street in Novi Sad, then starting the wholesale and opening the first retail store.

Main fields of business[edit]

Main fields of business of Univerexport company are wholesale, supermarkets, and minimarkets.


The company developed personal trademarks: Bašbaš, Dajdaj, Uni, Bubzi, Merzer, Dirka, and D'ardi. Univerexport's trade marks contains fast-moving consumer goods products.


Univerexport retail chain is mainly located in northern Serbia, province of Vojvodina. Cities and towns that have Univerexport stores include: Novi Sad, Belgrade, Vršac, Subotica, Inđija, Temerin, Stara Pazova, Kać, Nova Pazova, Sremska Kamenica, Bački Petrovac, Srbobran, Zrenjanin, Sremska Mitrovica.


External links[edit]