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Bruno Bittencourt Carvalho Oliveira
PlayHard in 2016
Personal information
Born
Bruno Bittencourt Carvalho Oliveira

(1994-03-10) March 10, 1994 (age 30)[1]
EducationUniversidade Federal de Viçosa
Occupation(s)youtuber, businessperson
YouTube information
Also known asPlayHard, LOUD BrunoPH
Channel
Created byBruno Bittencourt
Presented byBruno Bittencourt
Years active2014–present
Genre
Subscribers13.6 million[3]
Total views2.05 billion[3]
Network
  • LOUD (2019–present)
Associated actsLOUD
100,000 subscribers2015
1,000,000 subscribers2017
10,000,000 subscribers2020

Last updated: April 20, 2023

Bruno Bittencourt Carvalho Oliveira (Viçosa, March 10, 1994), better known as Bruno PlayHard, is a Brazilian YouTuber and entrepreneur, best known for founding the esports team LOUD in 2019. He appeared on Forbes Brasil's 30 Under 30 on same year.[4] He is considered a pioneer of mobile games and one of the main names in Garena Free Fire.[5]

Graduated in Computer Science, PlayHard did not have family support at the beginning of his career.[6] In 2014, he created his YouTube channel which, as of December 2018, has 7 million subscribers and 700 million views. On the platform, he was best known for games like Clash of Clans, Clash Royale and Free Fire. PlayHard was one of the judges in the Mobile Games category of the eSports Brasil Award that year.[7] In April 2018, he was part of the "Facebook Gaming Creator Pilot" program, which was intended to "help gamers connect with their audiences in game streaming."[8] Also in 2018, he participated in the reality show from YouTube Final Level.[2]

In February 2019, PlayHard founded the esports team Loud, along with entrepreneur Jean Ortega. At the time, PlayHard was considered one of the biggest Free Fire streamers in Brazil.[9] In June 2019, Twitch rival Nimo TV was launched, with PlayHard joining the new platform's streamers team.[10] Loud was nominated for the Best Organization of the Year category at the eSports Brasil Awards that year.[11] The following year, PlayHard was nominated for the Person of the Year category at the same award.[12] On August 13, he announced the "PlayHard Challenge", for 48 female gamers, this being "an opportunity to show your work and your gameplay, and even compete for a gamer cell phone".[13]

Books

[edit]
  • Play em Nível Hard: Jogando para Vencer na Vida e no YouTube (2019), ISBN 9788582469194

Awards and nominations

[edit]
Year Organization Container(s) Category Result Ref
2020 eSports Brazil Award PlayHard Person of the Year Nominated [12]
  1. ^ Cite error: The named reference birthday tweet was invoked but never defined (see the help page).
  2. ^ a b "A casa dos 'brothers': A rotina dos quatro youtubers que gravam um reality show de games na Barra". O Globo. 2018-10-14. Retrieved 2021-05-24.
  3. ^ a b "About PlayHard". YouTube.
  4. ^ "brTT, Cherrygumms e PlayHard aparecem em lista Under 30 de 2019 da Forbes Brasil". Globo Esporte. Retrieved 2021-03-06.
  5. ^ "Pioneiro em jogos mobile, Playhard é convicto: "Free Fire tem um futuro absurdo"". ESPN. 2019-06-06. Retrieved 2021-03-06.
  6. ^ "Seguido por milhões, Bruno PlayHard usou internet para superar a timidez". Torcedores. 2019-11-01. Retrieved 2021-03-06.
  7. ^ Telles, Bruna (19/12/2018). "PlayHard avalia sucesso de Clash Royale e dá dicas para jogar Free Fire". TechTudo. Retrieved 2021-03-06. {{cite web}}: Check date values in: |date= (help)
  8. ^ Saturno, Ares (2018-04-18). "Facebook lança programa para ajudar gamers brasileiros no streaming de jogos". Canaltech. Retrieved 2021-03-06.
  9. ^ Iglesias, Camila. "Conheça a LOUD, equipe brasileira de Free Fire lançada por PlayHard". TechTudo. Retrieved 2021-03-06.
  10. ^ Vital, Pedro. "Nimo TV Brasil: rival da Twich chega ao país com parceria com PlayHard". TechTudo. Retrieved 2021-03-06.
  11. ^ Deolindo, Breno (2019-12-20). "Confira os vencedores do Prêmio eSports Brasil 2019". The Enemy. Retrieved 2021-03-06.
  12. ^ a b "Prêmio eSports Brasil anuncia lista de indicados aos melhores do ano". Globo Esporte. Retrieved 2021-03-06.
  13. ^ Koga, Gustavo (2020-08-14). "Free Fire: Desafio PlayHard é anunciado e será exclusivamente para participantes mulheres". Mais Esports. Retrieved 2021-03-07.