User:MTron73/GTMA

Greater Toronto Marketing Alliance
	[[Image:\|250px\|centre]]
Founded	1997
Type	Economic Development
Focus	Investment Attraction
Location	350 Bay Street, Toronto, Ontario, Canada;
Area served	Halton, Peel, Toronto, York
Key people	Lou Milrad, Chair & CEO
Website	http://greatertoronto.org

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The Greater Toronto Marketing Alliance (GTMA) is a public-private partnership that serves as the key point of contact for businesses exploring opportunities in the Greater Toronto Area (GTA). The partnership brings together the 29 municipalities and regions in the Greater Toronto Area, the governments of Ontario and Canada, several not-for-profit organizations, and a broad cross section of private sector corporations. GTMA business information and site selection services are fully confidential and are provided at no cost.

About GTMA

Regions and Communities Served

The GTMA is tasked with serving the 25 communities and 4 regional municipalities contained withing the GTA

Regions: Durham, Halton, Peel, and York.^[1]

Communities:

History

In 1997, former President of the Tornto Board of Trade, George A. Fierheller became the Founding Chair of a new organization sponsored by the Mayors and Regional Chairs Committee led by Mayor Hazel McCallion and an ad hoc group of the 29 Boards of Trade and Chambers of Commerce in the Greater Toronto Area (GTA). They named this new organization 'The Greater Toronto Marketing Alliance' and announced that its directive would be to “expand the economy of the Greater Toronto Area by raising the profile of the region internationally to attract new investment and employment”.^[2]

Corporate Structure

The GTMA was established as a Public/Private Partnership often known as a PPP. The GTMA receives about 60% of its funding from government, primarily from member municipalities who contribute the bulk of the government support. The GTMA also recieves government support from provincial and federal levels. The remaining 40% or the GTMA's operating budget comes from the private sector. Notable private sector partners include:KPMG, Enbridge, GE Capital Real Estate and the Greater Toronto Airports Authority^[3]

There is also a working Board which has as its honorary co-chairs Mayor David Miller, Mayor Hazel McCallion, John Hunkin and Ted Rogers.

Mission

Products & Services

Investors working with the GTMA receive support and guidance from human resource consultants, financial and legal advisors, and commercial/industrial real estate professionals. They also benefit from key contacts with corporate executives and senior government officials. The GTMA's mandate is to provide all-encompassing services to investors interested in the Greater Toronto Area and to ensure that the Greater Toronto Area is positioned internationally as a preferred business location.

References

^ OECD "OECD Territorial Reviews OECD Territorial Reviews: Toronto, Canada 2009" OECD Publishing, ISBN 9-26-407940-8 p37
^ http://www.gfierheller.ca/component/content/article/7.html#section_f
^ http://www.greatertoronto.org/about-the-gtma/39-partners.html

External links

Greater Toronto Marketing Alliance

[1] OECD "OECD Territorial Reviews OECD Territorial Reviews: Toronto, Canada 2009" OECD Publishing, ISBN 9-26-407940-8 p37

[2] ttp://www.gfierheller.ca/component/content/article/7.html#section_f

[3] ttp://www.greatertoronto.org/about-the-gtma/39-partners.html

[1]

[2]

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