User:Spodle/sandbox2

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Propel Manila
Company typeAdvertising agency
IndustryAdvertising, marketing
Founded2017; 7 years ago (2017)
Headquarters
Makati
,
Philippines
Websitepropelmanila.com

Propel Manila is a Philippine advertising agency based in Makati, Philippines. [1]It has collaborated with major clients such as Jollibee, Starbucks, and Globe Telecom.

Notable campaigns[edit]

Propel's #LoveIsAllWeNeed hashtag was a viral social media campaign in support of the SOGIE Equality Bill that was being discussed in the 17th Congress at that time. Infographics for the campaign specifically called to give messages of love to Senate President Tito Sotto, senator Manny Pacquiao, and senator Joel Villanueva, who opposed the passage of SOGIE. [2] Celebrities such as Heart Evangelista, Anne Curtis, Iza Calzado, Pia Wurtzbach, and many more participated in the campaign. [2] [3] [4]

Propel collaborated with Globe Telecom, and Pride@Tech, a LGBT non-profit organization, to create Retold with Pride, a marketing campaign where classic Filipino folktale stories would be retold from the perspective of the LGBTQ+ community during Pride Month. The retellings were posted as 11 1-2-minute audiobooks on Google Podcasts and Spotify. [5][6][7]

Awards[edit]

2021 Campaign Asia Awards - Propel won Southeast Asia Best Culture Gold and Southeast Asia Talent Development Program Bronze. It was nominated for Philippines Digital Agency of the Year and Southeast Asia Integrated Marketing Agency of the Year. [8]

2021 Boomerang Awards - Propel won the Tech Innovator Boomerang for various ad campaigns. [9]

2021 Spike Asia Awards - Propel won a Silver Spike for Entertainment for Retold with Pride. [10][11]

References[edit]

  1. ^ "Propel Manila homepage". Retrieved 2022-05-08.
  2. ^ a b Tan, Lara (July 24, 2018). "Celebrities: Show love to senators who hate SOGIE equality bill". CNN Philippines. Retrieved May 8, 2022.
  3. ^ "Pia Wurtzbach calls on Philippine Senate to pass SOGIE equality bill". Rappler. August 13, 2018. Retrieved May 8, 2022.
  4. ^ Ramirez, Tisha (July 24, 2018). "Let's continue to show that #LoveIsAllWeNeed for the SOGIE bill". Preen.ph. Retrieved May 8, 2022.
  5. ^ "Retold with Pride - Google Podcasts". Google Podcasts. Retrieved May 8, 2022.{{cite web}}: CS1 maint: url-status (link)
  6. ^ "Retold with Pride". Spotify. Retrieved 2022-05-08.
  7. ^ "Tale as Bold as Pride! Globe and Pride@Tech Rewrite Classic Stories to Honor LGBTQ+ Representation". Globe Newsroom. November 12, 2021. Retrieved May 8, 2022.{{cite web}}: CS1 maint: url-status (link)
  8. ^ "Awards: Propel Manila bags major awards at the Campaign Asia Agency of the Year Awards". Adobo Magazine. December 16, 2021. Retrieved May 8, 2022.
  9. ^ "McDONALDS'S, LEO BURNETT GROUP, KFC, PROPEL MANILA TOP 2021 BOOMERANG AWARDS". immap.com.ph. October 21, 2021. Retrieved May 8, 2022.{{cite web}}: CS1 maint: url-status (link)
  10. ^ "Awards: Propel Manila wins its first Entertainment Spike in Spikes Asia 2022". Adobo Magazine. March 7, 2022. Retrieved May 8, 2022.
  11. ^ "Announcing the 2022 Spikes Asia Awards winners". campaignasia.com. March 3, 2022. Retrieved May 9, 2022.{{cite web}}: CS1 maint: url-status (link)
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