WATD-FM

WATD-FM

Marshfield, Massachusetts
Broadcast area	South Shore
Frequency	95.9 MHz
Branding	95-9 WATD
Programming
Format	Full service Adult Contemporary
Affiliations	AP Radio
Ownership
Owner	Marshfield Broadcasting Co., Inc.
Sister stations	WATD
History
First air date	December 6, 1977
Former call signs	WATD (1977–1985)
Call sign meaning	"We're At The Dump"
Technical information
Facility ID	40468
Class	A
ERP	1,600 watts, Stereo
HAAT	143 meters
Transmitter coordinates	42°6′39.00″N 70°42′17.00″W
Links
Webcast	Listen Live
Website	959watd.com

WATD-FM (95.9 FM) is a radio station carrying local news and features for the South Shore of Massachusetts (comprising Norfolk and Plymouth counties), with an adult contemporary music format. Founded and owned by local entrepreneur Edward Perry and licensed to Marshfield, Massachusetts, the station went live on December 6, 1977.

Programming

WATD-FM airs a news program in morning drive on weekdays, with features from AP Radio. AC hits from the 1960s-today predominate in the midday hours and in afternoon drive on weekdays, while oldies, alternative, jazz, blues, and talk shows fill the rest of the programming week. WATD-FM's midday and afternoon music programming featured a classic hits format until 2012, when the addition of current music shifted the format to adult contemporary. It was later added to the Nielsen BDS AC indicator panel. WATD-FM is one of three AC stations in the Boston market, along with WMJX and WPLM-FM.

WATD-FM also carries live coverage of University of Massachusetts-Amherst football and men's basketball games as well as live broadcasts of local high-school football and boys' basketball games involving high schools in the station's coverage area. WATD-FM has previously broadcast some high-school hockey playoff games over the course of many years.

External links

• Official website
• Facility details for Facility ID WATD ({{{2}}}) in the FCC Licensing and Management System
• {{{2}}} in Nielsen Audio's FM station database