WHAD

WHAD

Delafield, Wisconsin
Broadcast area	Milwaukee and Waukesha; Madison
Frequency	90.7 MHz (HD Radio)
Branding	Ideas 90.7, WHAD
Programming
Format	Wisconsin Public Radio Ideas Network HD 2: Classical music
Affiliations	NPR
Ownership
Owner	State of Wisconsin - Educational Communications Board
History
First air date	May 30, 1948
Call sign meaning	Disambiguation of WHA, Delafield
Technical information
Facility ID	63091
Class	B
ERP	72,000 watts
HAAT	208 meters
Transmitter coordinates	43°1′42.00″N 88°23′32.00″W
Links
Webcast	Listen Live
Website	wpr.org

WHAD (90.7 FM) is a non-commercial radio station licensed to the western Waukesha County community of Delafield, Wisconsin and serving the Milwaukee metropolitan area, transmitting from south of Delafield. Part of Wisconsin Public Radio (WPR), it airs WPR's "Ideas Network", consisting of news and talk programming. Like the Milwaukee area's other NPR station, WUWM (licensed to Milwaukee proper), the station airs BBC World Service in the overnight hours. WHAD maintains a local news staff and cut-ins outside of the main WPR network, and the station's facilities, located inside the Reuss Federal Plaza in Milwaukee, originate some programming for the network, including Kathleen Dunn's afternoon program. WHAD has its own 414 studio line for Milwaukee callers to call into locally originated programs. Because of the lack of a sister station providing WPR's News and Classical Network to Milwaukee, WHAD provides the HD2 Classical Network via HD Radio to the market via their HD2 subchannel, which only differs from the News and Classical Network in having a full-classical format overlaying NPR and APM news programming exclusive to WUWM in the market.

The current-day WHAD is of no relation to the WHAD in Milwaukee which broadcast in the 1920's and early 30's under the ownership of Marquette University before being merged in 1934 into what is now the current-day station WISN (1130).

The station's transmitter is located almost halfway between Milwaukee and Madison, thus providing some coverage to eastern portions of Madison (translators of WHA, which in the past translated WHAD directly by FCC definition, provide FM Ideas Network service to western Dane County). Due to this, however, its signal is not as strong in the northern part of the market. Sister stations WRST in Oshkosh (also serving Fond du Lac) and WSHS in Sheboygan provide Ideas Network service to the northern part of the nine-county Milwaukee market area, and other distant portions must listen to the network via streaming audio.

See also

Wisconsin Public Radio

External links

• Wisconsin Public Radio
• Facility details for Facility ID WHAD ({{{2}}}) in the FCC Licensing and Management System
• {{{2}}} in Nielsen Audio's FM station database