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City Beech Mountain, North Carolina
Branding Highway 106.1 & 102.3
Slogan The Best Country
Frequency 102.3 MHz
Format Country (WMMY simulcast)
ERP 1,500 watts
HAAT 596.6 meters
Class A
Facility ID 22224
Transmitter coordinates 36°11′3.00″N 81°52′48.00″W / 36.1841667°N 81.8800000°W / 36.1841667; -81.8800000
Callsign meaning Variation of sister station WMMY
Former callsigns WAOH (1993)
WECR (1993-1996)
WECR-FM (1996-2014)
Affiliations CBS Radio
Owner Curtis Media Group
Sister stations WMMY, WZJS, WATA, WECR, WXIT
Website highway-106-1fm-and-102-3fm online

WWMY (102.3 FM) is a radio station broadcasting a country music format, simulcasting WMMY 106.1 FM Jefferson, North Carolina.[1] Licensed to Beech Mountain, North Carolina, USA, the station is currently owned by Curtis Media Group and features programming from CBS Radio.[2]


After buying WJTP in 1996, Steve Rondinaro's Rondinaro Broadcasting changed that station's call letters to WECR and started WECR-FM, along with buying WXIT.

In 2003, the stations were sold to Aisling Broadcasting (Jonathon Hoffman, managing member) for $2.2 million.[3]

This added to Aisling's holdings since they had also purchased in September 2003 (from Highland Communications) WATA & WZJS for a price of $2.2 million,[4] and WMMY(from Dale Hendrix) in 2004 for $1.58 million.[5]

Aisling went into receivership, and George Reed of Media Services Group was appointed to manage the stations until a buyer was found.[6] Later in the year, Curtis Media Group purchased the stations.[7]

On February 24, 2013, WECR-FM changed their format from adult contemporary Mix 102.3 to country, simulcasting WMMY 106.1 FM. On February 28, 2014, the station changed their call sign to the current WWMY.


WECR logo.png


  1. ^ "WWMY Facility Record". United States Federal Communications Commission, audio division. 
  2. ^ "Station Information Profile". Arbitron. 
  3. ^ "Changing Hands". Broadcasting & Cable. 2003-10-12. Retrieved 2011-10-18. 
  4. ^ "Changing Hands". Broadcasting & Cable. 2003-09-28. Retrieved 2011-10-18. 
  5. ^ "Changing Hands". Broadcasting & Cable. 2004-03-07. Retrieved 2011-10-18. 
  6. ^ Scott Nicholson, "Receivership: Local Stations Seek Buyer," The Watauga Democrat, March 14, 2008.
  7. ^ "Transactions for Oct. 10, 2008". Radio and Records. Retrieved 2011-10-18. 

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